Sandra Luxton

1.0k total citations
25 papers, 603 citations indexed

About

Sandra Luxton is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Sandra Luxton has authored 25 papers receiving a total of 603 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 7 papers in Strategy and Management and 6 papers in Sociology and Political Science. Recurrent topics in Sandra Luxton's work include Marketing and Advertising Strategies (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Management and Marketing Education (6 papers). Sandra Luxton is often cited by papers focused on Marketing and Advertising Strategies (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Management and Marketing Education (6 papers). Sandra Luxton collaborates with scholars based in Australia. Sandra Luxton's co-authors include Mike Reid, Felix Mavondo, Michaël Beverland, Carla Ferraro, Sean Sands, Francis Farrelly, Michael Valos, Rebecca S. Allen, Gayle Kerr and Jan Brace‐Govan and has published in prestigious journals such as BMC Public Health, European Journal of Marketing and Journal of Advertising.

In The Last Decade

Sandra Luxton

19 papers receiving 535 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Sandra Luxton Australia 8 396 228 206 122 71 25 603
Verena Gruber Austria 10 542 1.4× 220 1.0× 473 2.3× 137 1.1× 46 0.6× 16 961
Mark Chong Singapore 10 92 0.2× 119 0.5× 122 0.6× 101 0.8× 62 0.9× 21 388
Marlon Dalmoro Brazil 12 195 0.5× 113 0.5× 67 0.3× 53 0.4× 18 0.3× 48 490
Claudio Aqueveque Chile 14 266 0.7× 148 0.6× 277 1.3× 192 1.6× 25 0.4× 21 776
Guicheng Shi Macao 15 371 0.9× 297 1.3× 215 1.0× 206 1.7× 34 0.5× 31 729
Helle Alsted Søndergaard Denmark 11 115 0.3× 93 0.4× 285 1.4× 54 0.4× 83 1.2× 21 618
Sergio W. Carvalho Canada 11 378 1.0× 253 1.1× 191 0.9× 168 1.4× 31 0.4× 25 648
Carl Behnke United States 16 288 0.7× 329 1.4× 71 0.3× 107 0.9× 43 0.6× 51 754
Christina Boutsouki Greece 16 497 1.3× 207 0.9× 60 0.3× 78 0.6× 23 0.3× 37 796
Paul Trapp United States 8 167 0.4× 99 0.4× 108 0.5× 97 0.8× 29 0.4× 15 363

Countries citing papers authored by Sandra Luxton

Since Specialization
Citations

This map shows the geographic impact of Sandra Luxton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sandra Luxton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sandra Luxton more than expected).

Fields of papers citing papers by Sandra Luxton

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sandra Luxton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sandra Luxton. The network helps show where Sandra Luxton may publish in the future.

Co-authorship network of co-authors of Sandra Luxton

This figure shows the co-authorship network connecting the top 25 collaborators of Sandra Luxton. A scholar is included among the top collaborators of Sandra Luxton based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sandra Luxton. Sandra Luxton is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Sands, Sean, et al.. (2025). Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption. Psychology and Marketing. 42(7). 1811–1826. 1 indexed citations
2.
Luxton, Sandra, et al.. (2024). 'Orientation module' to increase ease of access to online discussion forum for postgraduate students. Swinburne Research Bank (Swinburne University of Technology). 5–8.
3.
Luxton, Sandra, et al.. (2024). Mobile phone marketing: challenges and perceived attitudes. BMC Public Health. 24(1). 1–11.
4.
Kerr, Gayle, Michael Valos, Sandra Luxton, & Rebecca S. Allen. (2023). Understanding the link between an IMC technology capability and organisational integration and performance. European Journal of Marketing. 57(8). 2048–2075. 7 indexed citations
5.
Ferraro, Carla, et al.. (2022). Alternative protein consumption: A systematic review and future research directions. International Journal of Consumer Studies. 46(5). 1691–1717. 61 indexed citations
6.
Luxton, Sandra, Mike Reid, & Felix Mavondo. (2017). IMC capability: antecedents and implications for brand performance. European Journal of Marketing. 51(3). 421–444. 58 indexed citations
7.
Luxton, Sandra, Mike Reid, & Felix Mavondo. (2014). Integrated Marketing Communication Capability and Brand Performance. Journal of Advertising. 44(1). 37–46. 120 indexed citations
8.
Mavondo, Felix, et al.. (2012). Achieving at university and beyond: does it help to be good looking?. Asia Pacific Journal of Marketing and Logistics. 24(5). 785–804. 2 indexed citations
9.
Luxton, Sandra, et al.. (2011). A Comparison of Print Advertisements from Australia and Croatia. Australasian Marketing Journal (AMJ). 19(2). 131–136. 3 indexed citations
10.
Sands, Sean, Carla Ferraro, & Sandra Luxton. (2010). Does the online channel pay? A comparison of online versus offline information search on physical store spend. The International Review of Retail Distribution and Consumer Research. 20(4). 397–410. 21 indexed citations
11.
Luxton, Sandra, Mike Reid, & Felix T Mavondo. (2007). IMC, its antecedents and brand performance. Swinburne Research Bank (Swinburne University of Technology). 1464–1471. 1 indexed citations
12.
Reid, Mike, Sandra Luxton, & Felix Mavondo. (2005). THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION. Journal of Advertising. 34(4). 11–23. 167 indexed citations
13.
Beverland, Michaël & Sandra Luxton. (2005). MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past. Journal of Advertising. 34(4). 103–116. 123 indexed citations
14.
Luxton, Sandra. (2005). Time for advancement: a framework for standardisation of international advertising strategy. Swinburne Research Bank (Swinburne University of Technology). 101–108. 1 indexed citations
15.
Farrelly, Francis, et al.. (2001). Delphi Revisited: A Concise Method for Industry Consultation on Curriculum.. Swinburne Research Bank (Swinburne University of Technology). 9(1). 1–19. 2 indexed citations
16.
Farrelly, Francis, et al.. (2001). Critical issues to understanding IMC in the future. 12. 1–16. 10 indexed citations
17.
Luxton, Sandra. (2001). Sales Promotion in the Australian Food Industry. Journal of Food Products Marketing. 7(4). 37–55. 3 indexed citations
18.
Farrelly, Francis, Sandra Luxton, & Jan Brace‐Govan. (2001). Critical Issues to Understanding IMC in the Future - An Academic and Practitioner Developed Integrated Marketing Communications Curriculum for the 21 st Century. Swinburne Research Bank (Swinburne University of Technology). 2 indexed citations
19.
Luxton, Sandra, et al.. (2000). What is this thing called 'ambient advertising'?. Swinburne Research Bank (Swinburne University of Technology). 734–738. 15 indexed citations
20.
Farrelly, Francis, et al.. (1999). Marketing Theory and Practice On‐line: a Development Towards International Collaboration. Higher Education in Europe. 24(2). 287–294. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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