Vlad Demsar

587 total citations · 2 hit papers
16 papers, 327 citations indexed

About

Vlad Demsar is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Vlad Demsar has authored 16 papers receiving a total of 327 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Social Psychology. Recurrent topics in Vlad Demsar's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (4 papers) and Impact of AI and Big Data on Business and Society (2 papers). Vlad Demsar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (4 papers) and Impact of AI and Big Data on Business and Society (2 papers). Vlad Demsar collaborates with scholars based in Australia, United States and Sweden. Vlad Demsar's co-authors include Sean Sands, Carla Ferraro, Colin Campbell, Jan Brace‐Govan, Gavin Jack, Sara Rosengren, Eli Cohen, Samuel Wilson, Leyland Pitt and Melissa Wheeler and has published in prestigious journals such as Journal of Business Research, Sustainability and Journal of Retailing and Consumer Services.

In The Last Decade

Vlad Demsar

15 papers receiving 304 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

2022 156 citations Sean Sands, Carla Ferraro et al. Business Horizons profile →
The paradoxes of generative AI-enabled customer service: A guide for managers

2024 50 citations Carla Ferraro, Vlad Demsar et al. Business Horizons profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Vlad Demsar Australia	8	197	127	86	58	46	16	327
Rachel Esther Lim United States	8	173 0.9×	194 1.5×	37 0.4×	57 1.0×	65 1.4×	17	347
Renato Hübner Barcelos Brazil	5	234 1.2×	126 1.0×	40 0.5×	35 0.6×	49 1.1×	14	312
Naa Amponsah Dodoo United States	14	275 1.4×	260 2.0×	42 0.5×	52 0.9×	83 1.8×	23	431
Jong Min Kim South Korea	11	340 1.7×	179 1.4×	80 0.9×	28 0.5×	98 2.1×	39	418
Joonghwa Lee United States	11	343 1.7×	194 1.5×	41 0.5×	52 0.9×	108 2.3×	17	432
Roberta De Cicco Italy	10	362 1.8×	255 2.0×	218 2.5×	53 0.9×	152 3.3×	18	571
Matthew Philp Canada	9	181 0.9×	136 1.1×	67 0.8×	19 0.3×	51 1.1×	20	320
Steven Holiday United States	10	214 1.1×	113 0.9×	19 0.2×	41 0.7×	20 0.4×	28	338
Frank Mathmann Australia	12	210 1.1×	205 1.6×	41 0.5×	17 0.3×	46 1.0×	35	374
Aimee Riedel Australia	11	135 0.7×	156 1.2×	32 0.4×	12 0.2×	44 1.0×	25	320

Countries citing papers authored by Vlad Demsar

Since Specialization

Citations

This map shows the geographic impact of Vlad Demsar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vlad Demsar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vlad Demsar more than expected).

Fields of papers citing papers by Vlad Demsar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vlad Demsar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vlad Demsar. The network helps show where Vlad Demsar may publish in the future.

Co-authorship network of co-authors of Vlad Demsar

This figure shows the co-authorship network connecting the top 25 collaborators of Vlad Demsar. A scholar is included among the top collaborators of Vlad Demsar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Vlad Demsar. Vlad Demsar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Sands, Sean, Vlad Demsar, Carla Ferraro, et al.. (2025). Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads. International Journal of Advertising. 45(1). 27–47. 5 indexed citations

Demsar, Vlad, et al.. (2025). Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising. Journal of Advertising Research. 65(2). 150–166. 2 indexed citations

Demsar, Vlad, et al.. (2025). Consumer reactions to the use of sex appeals in influencer vs brand social media marketing. Journal of Business Research. 199. 115511–115511.

Sands, Sean, et al.. (2024). Immersive Advertising—A Review and Research Agenda. Journal of Advertising Research. 64(3). 284–300. 4 indexed citations

Wheeler, Melissa, et al.. (2024). A search for commonalities in defining the common good: Using folk theories to unlock shared conceptions. British Journal of Social Psychology. 63(2). 956–974. 1 indexed citations

Sands, Sean, Colin Campbell, Carla Ferraro, et al.. (2024). Principles for advertising responsibly using generative AI. Organizational Dynamics. 53(2). 101042–101042. 12 indexed citations

Ferraro, Carla, Sean Sands, Vlad Demsar, & Eli Cohen. (2024). Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions. Australasian Marketing Journal (AMJ). 32(3). 239–249. 4 indexed citations

Sands, Sean, Vlad Demsar, Carla Ferraro, Colin Campbell, & Eli Cohen. (2024). Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire. Psychology and Marketing. 41(6). 1396–1413. 16 indexed citations

Ferraro, Carla, et al.. (2024). The paradoxes of generative AI-enabled customer service: A guide for managers. Business Horizons. 67(5). 549–559. 50 indexed citations breakdown →

10.

Demsar, Vlad, et al.. (2023). Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values. Journal of Macromarketing. 43(3). 322–350. 13 indexed citations

11.

Wheeler, Melissa, Timothy Colin Bednall, Vlad Demsar, & Samuel Wilson. (2022). Falling Apart and Coming Together: How Public Perceptions of Leadership Change in Response to Natural Disasters vs. Health Crises. Sustainability. 14(2). 837–837. 7 indexed citations

12.

Sands, Sean, et al.. (2022). False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers. Business Horizons. 65(6). 777–788. 156 indexed citations breakdown →

13.

Demsar, Vlad, Sean Sands, Sara Rosengren, & Colin Campbell. (2021). Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis. Journal of Retailing and Consumer Services. 64. 102825–102825. 17 indexed citations

14.

Demsar, Vlad, Jan Brace‐Govan, Gavin Jack, & Sean Sands. (2021). The social phenomenon of trolling: understanding the discourse and social practices of online provocation. Journal of Marketing Management. 37(11-12). 1058–1090. 26 indexed citations

15.

Demsar, Vlad, Sean Sands, Colin Campbell, & Leyland Pitt. (2021). “Unprecedented,” “extraordinary,” and “we're all in this together”: Does advertising really need to be so tedious in challenging times?. Business Horizons. 64(4). 415–424. 10 indexed citations

16.

Demsar, Vlad & Jan Brace‐Govan. (2017). Sustainable Disposal and Evolving Consumer–Product Relationships. Australasian Marketing Journal (AMJ). 25(2). 133–140. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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