Roberto Friedmann

870 total citations
23 papers, 592 citations indexed

About

Roberto Friedmann is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Roberto Friedmann has authored 23 papers receiving a total of 592 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 4 papers in Strategy and Management. Recurrent topics in Roberto Friedmann's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Market Behavior and Pricing (4 papers). Roberto Friedmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Market Behavior and Pricing (4 papers). Roberto Friedmann collaborates with scholars based in United States, Chile and Latvia. Roberto Friedmann's co-authors include Sergio Olavarrieta, Mary R. Zimmer, Ashutosh Dixit, Jason Q. Zhang, V. Parker Lessig, Paula J. Haynes, Robert W. Hughes, Richard Fox, C. Whan Park and Warren A. French and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Business Research.

In The Last Decade

Roberto Friedmann

22 papers receiving 478 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Roberto Friedmann United States 12 269 210 159 152 76 23 592
V. Kanti Prasad United States 10 284 1.1× 278 1.3× 144 0.9× 157 1.0× 114 1.5× 18 712
Manish Kacker Canada 9 234 0.9× 251 1.2× 145 0.9× 160 1.1× 51 0.7× 17 635
Elad Granot United States 13 189 0.7× 172 0.8× 151 0.9× 136 0.9× 39 0.5× 17 498
Paula J. Haynes United States 13 159 0.6× 136 0.6× 154 1.0× 170 1.1× 55 0.7× 29 546
Suraksha Gupta United Kingdom 10 242 0.9× 271 1.3× 153 1.0× 207 1.4× 70 0.9× 16 614
Damien McLoughlin Ireland 11 165 0.6× 202 1.0× 151 0.9× 157 1.0× 65 0.9× 25 554
Annick Van Rossem Belgium 8 184 0.7× 321 1.5× 161 1.0× 116 0.8× 30 0.4× 14 564
Stefan Güldenberg Liechtenstein 7 167 0.6× 192 0.9× 168 1.1× 159 1.0× 58 0.8× 16 527
Thomas L. Ainscough United States 9 211 0.8× 202 1.0× 92 0.6× 126 0.8× 69 0.9× 17 560
Tevfik Dalgić United States 11 119 0.4× 241 1.1× 122 0.8× 174 1.1× 46 0.6× 21 509

Countries citing papers authored by Roberto Friedmann

Since Specialization
Citations

This map shows the geographic impact of Roberto Friedmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roberto Friedmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roberto Friedmann more than expected).

Fields of papers citing papers by Roberto Friedmann

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Roberto Friedmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roberto Friedmann. The network helps show where Roberto Friedmann may publish in the future.

Co-authorship network of co-authors of Roberto Friedmann

This figure shows the co-authorship network connecting the top 25 collaborators of Roberto Friedmann. A scholar is included among the top collaborators of Roberto Friedmann based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Roberto Friedmann. Roberto Friedmann is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Olavarrieta, Sergio, Roberto Friedmann, & Enrique Manzur. (2020). Brand Personality in Chile. SHILAP Revista de lepidopterología. 17(1). 25–25. 3 indexed citations
2.
Friedmann, Roberto, et al.. (2020). Logo Selection and Modification Guidelines: an empirical international validation in Chile. SHILAP Revista de lepidopterología. 14(1). 1–1.
3.
Olavarrieta, Sergio, Roberto Friedmann, & Enrique Manzur. (2015). Brand Personality in Chile: A Combined Emic-Etic Approach. SSRN Electronic Journal. 4 indexed citations
4.
Zhang, Jason Q., Ashutosh Dixit, & Roberto Friedmann. (2010). Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods. The Journal of Marketing Theory and Practice. 18(2). 127–140. 60 indexed citations
5.
Lorenzi, Peter, Jason Q. Zhang, & Roberto Friedmann. (2010). Looking for Sin in All the Wrong Places: An Empirical Investigation of the Affluenza Construct. Journal of Behavioral and Applied Management. 11(3). 1 indexed citations
6.
Olavarrieta, Sergio, et al.. (2009). Foreign Branding: Examining the Relationship between Language and International Brand Evaluations. SHILAP Revista de lepidopterología. 10 indexed citations
7.
Olavarrieta, Sergio & Roberto Friedmann. (2007). Logo Selection and Modification Guidelines: An Empirical International Validation in Chile. SSRN Electronic Journal. 1 indexed citations
8.
Olavarrieta, Sergio & Roberto Friedmann. (2007). Market orientation, knowledge-related resources and firm performance. Journal of Business Research. 61(6). 623–630. 218 indexed citations
9.
Fernández, Pablo & Roberto Friedmann. (2006). No reste clientes, sume relaciones. Harvard business review. 84(2). 54–61. 2 indexed citations
10.
Olavarrieta, Sergio & Roberto Friedmann. (1999). Market-oriented culture, knowledge-related resources, reputational assets and superior performance: a conceptual framework. Journal of Strategic Marketing. 7(4). 215–228. 57 indexed citations
11.
Friedmann, Roberto & Paula J. Haynes. (1991). An Investigation of Comparative Price Advertising in Newspapers. 13(1-2). 155–173. 18 indexed citations
12.
Friedmann, Roberto & Richard Fox. (1989). On the Internal Organization of Consumers' Cognitive Schemata. Psychological Reports. 65(1). 115–126. 13 indexed citations
13.
Friedmann, Roberto & Mary R. Zimmer. (1988). The Role of Psychological Meaning in Advertising. Journal of Advertising. 17(1). 31–40. 51 indexed citations
14.
Lorenzi, Peter, Roberto Friedmann, & Joseph G. P. Paolillo. (1988). CONSUMER MAIL SURVEY RESPONSES: MORE (UNBIASED) BANG FOR THE BUCK. Journal of Consumer Marketing. 5(4). 31–38. 6 indexed citations
15.
Friedmann, Roberto & Warren A. French. (1987). Pricing Augmented Commercial Services. Journal of Product Innovation Management. 4(1). 33–42. 7 indexed citations
16.
Friedmann, Roberto & V. Parker Lessig. (1987). Psychological Meaning of Products and Product Positioning. Journal of Product Innovation Management. 4(4). 265–273. 11 indexed citations
17.
Friedmann, Roberto & V. Parker Lessig. (1986). A Framework of Psychological Meaning of Products. ACR North American Advances. 18 indexed citations
18.
Friedmann, Roberto. (1986). Psychological meaning of products: Identification and marketing applications. Psychology and Marketing. 3(1). 1–15. 45 indexed citations
19.
Park, C. Whan, et al.. (1981). Consumers’ Decision Plans and Subsequent Choice Behavior. Journal of Marketing. 45(2). 33–47. 21 indexed citations
20.
Hughes, Robert W., et al.. (1981). Consumers' Decision Plans and Subsequent Choice Behavior. Journal of Marketing. 45(2). 33–33. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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