Xiaojing Yang
- Marketing top 1%
- Sociology and Political Science top 5%
- Experimental and Cognitive Psychology top 5%
- Organizational Behavior and Human Resource Management top 5%
- Social Psychology top 10%
- Co-authors
- Robert E. SmithLaura A. PeracchioXiaoyan DengHuifang MaoJing ZhangLei JiaTorsten RingbergYuwei Jiang
- Topics
- Consumer Behavior in Brand Consumption and Identification (16 papers)Behavioral Health and Interventions (8 papers)Creativity in Education and Neuroscience (7 papers)
- Partner nations
- United StatesChinaMalaysia
In The Last Decade
Xiaojing Yang
27 papers receiving 886 citations
Peers
Comparison fields: 5 of 80
- Marketing 572
- Sociology and Political Science 461
- Experimental and Cognitive Psychology 260
- Organizational Behavior and Human Resource Management 133
- Social Psychology 133
Countries citing papers authored by Xiaojing Yang
This map shows the geographic impact of Xiaojing Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiaojing Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiaojing Yang more than expected).
Fields of papers citing papers by Xiaojing Yang
This network shows the impact of papers produced by Xiaojing Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xiaojing Yang. The network helps show where Xiaojing Yang may publish in the future.
Co-authorship network of co-authors of Xiaojing Yang
This figure shows the co-authorship network connecting the top 25 collaborators of Xiaojing Yang. A scholar is included among the top collaborators of Xiaojing Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Xiaojing Yang. Xiaojing Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 1 | |
| 4 | 19 | |
| 5 | 5 | |
| 6 | 95 | |
| 7 | 12 | |
| 8 | 6 | |
| 9 | “A Tale of Two Secrets”: Examining the Diverging Effects of Secrecy on Consumption Enjoyment | 2 |
| 10 | Strumming the Chords of Your Mind: the Effects of Lyrical Music Versus Instrumental Music on Construal Level and Choice | 1 |
| 11 | 32 | |
| 12 | 59 | |
| 13 | 39 | |
| 14 | 0 | |
| 15 | Confidence, Mindset, and Self-Efficacy in Goal Pursuit | 0 |
| 16 | The Evaluation and Study of Residential Environment Quality and the Economic Development of Harbin | 1 |
| 17 | The Persuasiveness of Stylistic Properties: the Moderating Role of Ideal-Self Vs. Ought-Self | 1 |
| 18 | Perceived Variability, Category Size, and the Relative Effectiveness Of“Leading Brand” Versus “Best in Class” Comparative Advertising Claims | 2 |
| 19 | Website Image Transfer: Perception of Uninformative Online Ads | 4 |
| 20 | The Impact of Perceived Advertising Creativity on Ad Processing and Responses | 0 |
About Xiaojing Yang
Xiaojing Yang is a scholar working on Marketing, Applied Psychology and Experimental and Cognitive Psychology, having authored 32 papers that have together received 949 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Behavioral Health and Interventions (8 papers) and Creativity in Education and Neuroscience (7 papers). The work is most often cited by research in Marketing (572 citations), Experimental and Cognitive Psychology (260 citations) and Applied Psychology (83 citations). Xiaojing Yang has collaborated with scholars based in United States, China and Malaysia. Frequent co-authors include Robert E. Smith, Laura A. Peracchio, Xiaoyan Deng, Huifang Mao, Jing Zhang, Jing Zhang, Lei Jia, Torsten Ringberg, Yuwei Jiang and Melissa G. Bublitz. Their work appears in journals such as PLoS ONE, Journal of Marketing and Journal of Hazardous Materials.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.