Xiaojing Yang

1.3k total citations
32 papers, 949 citations indexed

About

Xiaojing Yang is a scholar working on Marketing, Experimental and Cognitive Psychology and Applied Psychology. According to data from OpenAlex, Xiaojing Yang has authored 32 papers receiving a total of 949 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 11 papers in Experimental and Cognitive Psychology and 8 papers in Applied Psychology. Recurrent topics in Xiaojing Yang's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Behavioral Health and Interventions (8 papers) and Creativity in Education and Neuroscience (7 papers). Xiaojing Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Behavioral Health and Interventions (8 papers) and Creativity in Education and Neuroscience (7 papers). Xiaojing Yang collaborates with scholars based in United States, China and Malaysia. Xiaojing Yang's co-authors include Robert E. Smith, Laura A. Peracchio, Xiaoyan Deng, Huifang Mao, Jing Zhang, Jing Zhang, Lei Jia, Torsten Ringberg, Yuwei Jiang and Melissa G. Bublitz and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Hazardous Materials.

In The Last Decade

Xiaojing Yang

27 papers receiving 886 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Xiaojing Yang United States 13 572 461 260 133 133 32 949
Marina Puzakova United States 16 740 1.3× 564 1.2× 144 0.6× 152 1.1× 223 1.7× 26 1.1k
Yih Hwai Lee Singapore 13 753 1.3× 484 1.0× 211 0.8× 264 2.0× 174 1.3× 23 1.1k
Eric Yorkston United States 8 448 0.8× 268 0.6× 192 0.7× 92 0.7× 116 0.9× 12 718
Prashant Malaviya United States 15 585 1.0× 517 1.1× 88 0.3× 122 0.9× 121 0.9× 20 930
Tripat Gill Canada 15 479 0.8× 380 0.8× 228 0.9× 140 1.1× 167 1.3× 30 941
Joseph F. Rocereto United States 9 421 0.7× 354 0.8× 88 0.3× 109 0.8× 142 1.1× 13 663
Yajin Wang United States 10 486 0.8× 320 0.7× 138 0.5× 67 0.5× 147 1.1× 20 703
Punam Anand United States 14 577 1.0× 395 0.9× 160 0.6× 188 1.4× 168 1.3× 20 1.0k
Robin Tanner United States 11 447 0.8× 320 0.7× 121 0.5× 91 0.7× 196 1.5× 16 885
Silvia Bellezza United States 10 621 1.1× 427 0.9× 102 0.4× 109 0.8× 246 1.8× 19 970

Countries citing papers authored by Xiaojing Yang

Since Specialization
Citations

This map shows the geographic impact of Xiaojing Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiaojing Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiaojing Yang more than expected).

Fields of papers citing papers by Xiaojing Yang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Xiaojing Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xiaojing Yang. The network helps show where Xiaojing Yang may publish in the future.

Co-authorship network of co-authors of Xiaojing Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Xiaojing Yang. A scholar is included among the top collaborators of Xiaojing Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Xiaojing Yang. Xiaojing Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yang, Xiaojing, et al.. (2025). Understanding when consumers choose formal product offerings: The role of fresh start reminders. Journal of Business Research. 201. 115712–115712.
2.
3.
Wang, Lili, et al.. (2024). Alleviating hedonic adaptation in repeat consumption with creative thinking. Journal of Consumer Psychology. 35(3). 434–449. 1 indexed citations
4.
Yang, Xiaojing, et al.. (2022). The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets. Journal of Marketing. 86(5). 42–57. 19 indexed citations
5.
Yang, Xiaojing, et al.. (2021). From Functional Efficiency to Temporal Efficiency: Multifunctional Products Increase Consumer Impatience. Journal of Consumer Psychology. 32(3). 509–516. 5 indexed citations
6.
Yang, Xiaojing, et al.. (2019). When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem. Journal of Marketing. 84(2). 133–150. 95 indexed citations
7.
Yang, Xiaojing, et al.. (2019). “We” are Different: Exploring the Diverse Effects of Friend and Family Accessibility on Consumers' Product Preferences. Journal of Consumer Psychology. 30(3). 543–550. 12 indexed citations
8.
Yang, Xiaojing, et al.. (2019). Does Mere Exposure to Beauty-Related Words Promote Prosocial Behavior? Exploring the Mental Association between Beauty and Prosociality. Journal of the Association for Consumer Research. 5(1). 106–116. 6 indexed citations
9.
Yang, Xiaojing, Xiaoyan Deng, & Lei Jia. (2018). “A Tale of Two Secrets”: Examining the Diverging Effects of Secrecy on Consumption Enjoyment. ACR North American Advances. 2 indexed citations
10.
Deng, Xiaoyan, et al.. (2016). Strumming the Chords of Your Mind: the Effects of Lyrical Music Versus Instrumental Music on Construal Level and Choice. ACR North American Advances. 1 indexed citations
11.
Yang, Yang, Ning Zhong, Kazuyuki Imamura, et al.. (2016). Task and Resting-State fMRI Reveal Altered Salience Responses to Positive Stimuli in Patients with Major Depressive Disorder. PLoS ONE. 11(5). e0155092–e0155092. 32 indexed citations
12.
Yang, Xiaojing, et al.. (2014). The effects of creativity on advertising wear-in and wear-out. Journal of the Academy of Marketing Science. 44(3). 334–349. 59 indexed citations
13.
Yang, Xiaojing, Huifang Mao, & Laura A. Peracchio. (2012). It's Not Whether you Win or Lose, It's how you Play the Game? the Role of Process and Outcome in Experience Consumption. Journal of Marketing Research. 49(6). 954–966. 39 indexed citations
14.
Yang, Xiaojing, et al.. (2012). Marketing Strategy of Pay Channels. Asian Social Science. 8(15).
15.
Chang, Chiu‐chi Angela & Xiaojing Yang. (2010). Confidence, Mindset, and Self-Efficacy in Goal Pursuit. ACR North American Advances.
16.
Yang, Xiaojing. (2008). The Evaluation and Study of Residential Environment Quality and the Economic Development of Harbin. 1 indexed citations
17.
Yang, Xiaojing, et al.. (2008). The Persuasiveness of Stylistic Properties: the Moderating Role of Ideal-Self Vs. Ought-Self. ACR North American Advances. 1 indexed citations
18.
Yang, Xiaojing, Shailendra Pratap Jain, Charles Lindsey, & Frank R. Kardes. (2007). Perceived Variability, Category Size, and the Relative Effectiveness Of“Leading Brand” Versus “Best in Class” Comparative Advertising Claims. ACR North American Advances. 2 indexed citations
19.
Yang, Xiaojing, et al.. (2007). Website Image Transfer: Perception of Uninformative Online Ads. ACR North American Advances. 4 indexed citations
20.
Yang, Xiaojing & Robert E. Smith. (2007). The Impact of Perceived Advertising Creativity on Ad Processing and Responses. ACR North American Advances.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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