Xun Huang

29 papers and 583 indexed citations i.

About

Xun Huang is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Xun Huang has authored 29 papers receiving a total of 583 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 12 papers in Marketing and 6 papers in Social Psychology. Recurrent topics in Xun Huang’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (5 papers) and Behavioral Health and Interventions (5 papers). Xun Huang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (5 papers) and Behavioral Health and Interventions (5 papers). Xun Huang collaborates with scholars based in China, Singapore and Hong Kong. Xun Huang's co-authors include Robert S. Wyer, Zhongqiang Huang, Ping Dong, Aparna A. Labroo, Michael K. Hui, Meng Zhang, Minghui He, Zhaohua Zeng, Xiuping Li and Jianwen Yang and has published in prestigious journals such as Journal of Marketing, Macromolecules and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Xun Huang i

Fields of papers citing papers by Xun Huang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Xun Huang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xun Huang. The network helps show where Xun Huang may publish in the future.

Countries citing papers authored by Xun Huang

Since Specialization
Citations

This map shows the geographic impact of Xun Huang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xun Huang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xun Huang more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025