Alexander Zauner

1.0k citations
16 papers · 758 indexed · h-index 8
Topics
Consumer Behavior in Brand Consumption and Identification (10 papers)Digital Marketing and Social Media (7 papers)Customer Service Quality and Loyalty (7 papers)

In The Last Decade

Alexander Zauner

16 papers receiving 711 citations

Peers

Alexander Zauner
Comparison fields: 5 of 65
  • Marketing 526
  • Sociology and Political Science 312
  • Organizational Behavior and Human Resource Management 271
  • Information Systems and Management 134
  • Strategy and Management 93
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Satyabhusan Dash India
Estelle van Tonder South Africa
Aristeidis Theotokis Greece
Yupal Shukla India
Bruce C.Y. Lee Taiwan
Dahlia El‐Manstrly United Kingdom
Ioannis Rizomyliotis United Kingdom
Manish Das India
Tun‐Min Jai United States
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Citations per year

Countries citing papers authored by Alexander Zauner

Since Specialization
Citations

This map shows the geographic impact of Alexander Zauner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alexander Zauner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alexander Zauner more than expected).

Fields of papers citing papers by Alexander Zauner

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alexander Zauner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alexander Zauner. The network helps show where Alexander Zauner may publish in the future.

Co-authorship network of co-authors of Alexander Zauner

This figure shows the co-authorship network connecting the top 25 collaborators of Alexander Zauner. A scholar is included among the top collaborators of Alexander Zauner based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alexander Zauner. Alexander Zauner is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
#WorkIndexed citations
1 1
2 1
3 6
4 177
5 6
6
Olfaction in consumption: Measurement and applications
1
7 106
8 16
9 5
10 94
11 89
12 2
13 22
14 222
15
THE IMPACT OF PERCEIVED VALENCE, PERCEIVED INFORMATION CREDIBILITY AND VALENCE INTENSITY OF ONLINE REVIEWS ON PURCHASE INTENTIONS
7
16 3

About Alexander Zauner

Alexander Zauner is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sensory Systems, having authored 16 papers that have together received 758 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers). The work is most often cited by research in Marketing (526 citations), Organizational Behavior and Human Resource Management (271 citations) and Information Systems and Management (134 citations). Alexander Zauner has collaborated with scholars based in Austria, United Kingdom and Netherlands. Frequent co-authors include Monika Koller, Arne Floh, Isabella Hatak, Valarie A. Zeithaml, Katrien Verleye, Thomas Rusch, Matthias Fink, Isabella Hatak, Christoph Teller and Ewald Aschauer. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of the Association for Information Systems.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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