Alexander Zauner
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Retail Behavior Studies 4
- Environmental Sustainability in Business 2
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- Customer Service Quality and Loyalty 7
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- Technology Adoption and User Behaviour 2
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- Digital Marketing and Social Media 7
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- Olfactory and Sensory Function Studies 2
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- Color perception and design 2
Alexander Zauner
16 papers receiving 711 citations
Peers
Comparison fields: 5 of 65
- Marketing 526
- Organizational Behavior and Human Resource Management 271
- Information Systems and Management 134
- Business and International Management 19
- Tourism, Leisure and Hospitality Management 12
Countries citing papers authored by Alexander Zauner
This map shows the geographic impact of Alexander Zauner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alexander Zauner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alexander Zauner more than expected).
Fields of papers citing papers by Alexander Zauner
This network shows the impact of papers produced by Alexander Zauner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alexander Zauner. The network helps show where Alexander Zauner may publish in the future.
Co-authorship network
The 14 scholars most cited alongside Alexander Zauner, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 1 | |
| 2 | 2023 | 1 | |
| 3 | 2023 | 6 | |
| 4 | 2020 | 177 | |
| 5 | 2017 | 6 | |
| 6 | Olfaction in consumption: Measurement and applications | 2015 | 1 |
| 7 | 2015 | 106 | |
| 8 | 2014 | 16 | |
| 9 | 2013 | 5 | |
| 10 | 2013 | 94 | |
| 11 | 2013 | 89 | |
| 12 | 2012 | 2 | |
| 13 | 2012 | 22 | |
| 14 | 2011 | 222 | |
| 15 | THE IMPACT OF PERCEIVED VALENCE, PERCEIVED INFORMATION CREDIBILITY AND VALENCE INTENSITY OF ONLINE REVIEWS ON PURCHASE INTENTIONS | 2009 | 7 |
| 16 | 2008 | 3 |
About Alexander Zauner
Alexander Zauner is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sensory Systems, having authored 16 papers that have together received 758 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (7 papers), Consumer Retail Behavior Studies (4 papers), Technology Adoption and User Behaviour (2 papers), Environmental Sustainability in Business (2 papers), Olfactory and Sensory Function Studies (2 papers) and Color perception and design (2 papers). The work is most often cited by research in Marketing (526 citations), Organizational Behavior and Human Resource Management (271 citations) and Information Systems and Management (134 citations). Alexander Zauner has collaborated with scholars based in Austria, United Kingdom and Netherlands. Frequent co-authors include Monika Koller, Arne Floh, Isabella Hatak, Valarie A. Zeithaml, Katrien Verleye, Thomas Rusch, Matthias Fink, Isabella Hatak, Christoph Teller and Ewald Aschauer.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.