Ruchi Garg
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 21
- Consumer Behavior in Brand Consumption and Identification 14
- Consumer Retail Behavior Studies 13
- Environmental Sustainability in Business 4
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- Customer Service Quality and Loyalty 12
- Co-authors
- Zillur RahmanM.N. QureshiMonika SethiJaydeep MukherjeeSoumendu BiswasImran KhanAakanksha KatariaVandana Vandana
In The Last Decade
Ruchi Garg
33 papers receiving 621 citations
Peers
Comparison fields: 5 of 79
- Marketing 337
- Organizational Behavior and Human Resource Management 210
- Information Systems and Management 81
- Management Information Systems 85
- Strategy and Management 118
Countries citing papers authored by Ruchi Garg
This map shows the geographic impact of Ruchi Garg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ruchi Garg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ruchi Garg more than expected).
Fields of papers citing papers by Ruchi Garg
This network shows the impact of papers produced by Ruchi Garg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ruchi Garg. The network helps show where Ruchi Garg may publish in the future.
Co-authorship network
The 20 scholars most cited alongside Ruchi Garg, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 14 | |
| 3 | 2024 | 0 | |
| 4 | 2024 | 1 | |
| 5 | 2023 | 10 | |
| 6 | 2023 | 12 | |
| 7 | 2022 | 26 | |
| 8 | 2022 | 3 | |
| 9 | 2022 | 1 | |
| 10 | 2022 | 3 | |
| 11 | Sensory Marketing A Review and Research Agenda | 2021 | 11 |
| 12 | 2021 | 4 | |
| 13 | 2021 | 3 | |
| 14 | 2020 | 2 | |
| 15 | 2019 | 1 | |
| 16 | 2017 | 81 | |
| 17 | Identification of TQM Practices for Successful Implementation of TQM in Steel Industries: A Review and Analysis | 2016 | 1 |
| 18 | 2016 | 7 | |
| 19 | 2014 | 113 | |
| 20 | 2011 | 4 |
About Ruchi Garg
Ruchi Garg is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Management Information Systems and Strategy and Management, having authored 35 papers that have together received 664 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Retail Behavior Studies (13 papers), Customer Service Quality and Loyalty (12 papers), Digital Marketing and Social Media (9 papers), Quality and Supply Management (4 papers), Technology Adoption and User Behaviour (4 papers), Environmental Sustainability in Business (4 papers) and COVID-19 Pandemic Impacts (2 papers). The work is most often cited by research in Marketing (337 citations), Organizational Behavior and Human Resource Management (210 citations), Information Systems and Management (81 citations), Management Information Systems (85 citations) and Strategy and Management (118 citations). Ruchi Garg has collaborated with scholars based in India and Lebanon. Frequent co-authors include Zillur Rahman, M.N. Qureshi, Monika Sethi, Jaydeep Mukherjee, Soumendu Biswas, Imran Khan, Aakanksha Kataria, Vandana Vandana, Vinod Kumar and Sheetal Jain. Their work appears in journals such as International Journal of Consumer Studies, Performance Measurement and Metrics, Millennial Asia, Construction Innovation and International Journal of Quality & Reliability Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.