Yaxuan Ran

448 total citations
22 papers, 316 citations indexed

About

Yaxuan Ran is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Yaxuan Ran has authored 22 papers receiving a total of 316 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Social Psychology. Recurrent topics in Yaxuan Ran's work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Behavioral Health and Interventions (3 papers). Yaxuan Ran is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Behavioral Health and Interventions (3 papers). Yaxuan Ran collaborates with scholars based in China, Hong Kong and United States. Yaxuan Ran's co-authors include Haiying Wei, Jian Peng, Yushuai Chen, Ying Xia, Siyun Chen, Echo Wen Wan, Bin Sun, Diandian Xiang, Lingxu Zhou and Taiyang Zhao and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Personality and Individual Differences.

In The Last Decade

Yaxuan Ran

22 papers receiving 306 citations

Peers

Yaxuan Ran

SPS

OBHRM

MARKE

Hakan Boz Türkiye

Emily N. Garbinsky United States

Jonathan Hasford United States

I‐Heng Chen Taiwan

Sandra Gountas Australia

Jenny G. Olson United States

Xiaoyuan Tan China

Lea Dunn United States

Dennis Y. Hsu Hong Kong

Hakan Boz Türkiye

Yaxuan Ran

153 ×1.2

SPS

70 ×0.6

86 ×0.9

OBHRM

93 ×1.0

MARKE

13 ×0.4

Citations per year, relative to Yaxuan Ran Yaxuan Ran (= 1×) peers Hakan Boz

Countries citing papers authored by Yaxuan Ran

Since Specialization

Citations

This map shows the geographic impact of Yaxuan Ran's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yaxuan Ran with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yaxuan Ran more than expected).

Fields of papers citing papers by Yaxuan Ran

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yaxuan Ran. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yaxuan Ran. The network helps show where Yaxuan Ran may publish in the future.

Co-authorship network of co-authors of Yaxuan Ran

This figure shows the co-authorship network connecting the top 25 collaborators of Yaxuan Ran. A scholar is included among the top collaborators of Yaxuan Ran based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yaxuan Ran. Yaxuan Ran is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Ran, Yaxuan, et al.. (2025). Choosing the Best Together: Joint Consumption Promotes Consumers' Maximizing Mindset. Psychology and Marketing. 42(8). 1979–1992. 1 indexed citations

Zhao, Taiyang, et al.. (2024). Virtual versus human: Unraveling consumer reactions to service failures through influencer types. Journal of Business Research. 178. 114657–114657. 24 indexed citations

Lu, Lu, et al.. (2024). Does a cute pet make a difference in home-sharing booking intentions? A moderated serial mediation analysis. International Journal of Hospitality Management. 118. 103666–103666. 4 indexed citations

Chen, Siyun & Yaxuan Ran. (2023). A silver lining of the epidemic: how contagious disease salience leads to minimalistic consumption. Environment Development and Sustainability. 26(9). 24339–24357. 3 indexed citations

Ran, Yaxuan, et al.. (2023). The maximizing bias and behavioral effects of joint consumption: A perspective of group mental accounting. Advances in Psychological Science. 31(8). 1429–1429. 2 indexed citations

Ran, Yaxuan, et al.. (2023). Integrating Users’ Contextual Engagements with Their General Preferences: An Interpretable Followee Recommendation Method. INFORMS journal on computing. 35(3). 614–632. 2 indexed citations

Niu, Yixin, et al.. (2023). “Unattractive = natural”: How explicit and implicit beliefs jointly affect consumer purchase of unattractive produce. Psychology and Marketing. 40(12). 2487–2503. 3 indexed citations

Xiang, Diandian, et al.. (2022). Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context. Journal of Business Research. 145. 426–441. 28 indexed citations

Ran, Yaxuan, et al.. (2022). Try something new together: Joint consumption fosters choice of unfamiliar products. Acta Psychologica Sinica. 54(8). 979–979. 2 indexed citations

10.

Zhou, Lingxu, et al.. (2022). Do contagion cues shape customers’ willingness to adopt hospitality service robots?. International Journal of Hospitality Management. 104. 103244–103244. 21 indexed citations

11.

Chen, Siyun, et al.. (2022). Rise from the ashes or repeat the past? The effects of fresh start mindset and brand crisis type on consumer forgiveness. Nankai Business Review International. 13(4). 497–516. 6 indexed citations

12.

Ran, Yaxuan & Echo Wen Wan. (2022). Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase. Psychology and Marketing. 40(1). 89–106. 19 indexed citations

13.

Ran, Yaxuan, Yixin Niu, & Siyun Chen. (2021). “More” is less: Why multiple payment mechanism impairs individual donation. Acta Psychologica Sinica. 53(4). 413–430. 5 indexed citations

14.

Chen, Siyun, et al.. (2021). Less is more: A theoretical interpretation of minimalism in consumption. Advances in Psychological Science. 29(11). 2043–2061. 7 indexed citations

15.

Chen, Siyun, et al.. (2021). Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience. Psychology and Marketing. 38(12). 2327–2338. 26 indexed citations

16.

Ran, Yaxuan, et al.. (2020). The magic of one person: The effect of the number of endorsers on brand attitude. Acta Psychologica Sinica. 52(3). 371–385. 5 indexed citations

17.

Wei, Haiying, et al.. (2018). 小事情、大幸福：互动仪式链理论视角下服务仪式对品牌福祉的影响. Advances in Psychological Science. 26(7). 1141–1151. 1 indexed citations

18.

Wei, Wei, et al.. (2017). The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective. Journal of Service Science and Management. 10(1). 13–27. 2 indexed citations

19.

Peng, Jian, Yushuai Chen, Ying Xia, & Yaxuan Ran. (2016). Workplace loneliness, leader-member exchange and creativity: The cross-level moderating role of leader compassion. Personality and Individual Differences. 104. 510–515. 104 indexed citations

20.

He, Liuying & Yaxuan Ran. (2015). The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research. Modern Economy. 6(3). 392–397. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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