Jonathan Hasford

474 total citations
23 papers, 345 citations indexed

About

Jonathan Hasford is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Jonathan Hasford has authored 23 papers receiving a total of 345 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Jonathan Hasford's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Decision-Making and Behavioral Economics (4 papers) and Behavioral Health and Interventions (4 papers). Jonathan Hasford is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Decision-Making and Behavioral Economics (4 papers) and Behavioral Health and Interventions (4 papers). Jonathan Hasford collaborates with scholars based in United States, Austria and Canada. Jonathan Hasford's co-authors include Blair Kidwell, David M. Hardesty, Adam Farmer, Virginie Lopez‐Kidwell, Sarah Lefebvre, Alex R. Zablah, Ze Wang, Kelly D. Bradley, Yazhen Xiao and Zheng Wang and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Jonathan Hasford

21 papers receiving 321 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jonathan Hasford United States 12 161 120 96 52 39 23 345
Ceren Hayran Türkiye 7 175 1.1× 227 1.9× 66 0.7× 46 0.9× 31 0.8× 10 365
Yaxuan Ran China 8 97 0.6× 124 1.0× 108 1.1× 98 1.9× 27 0.7× 22 316
Claire I. Tsai Canada 9 176 1.1× 104 0.9× 46 0.5× 54 1.0× 53 1.4× 29 356
Pragya Mathur United States 10 238 1.5× 194 1.6× 111 1.2× 49 0.9× 98 2.5× 13 395
Lea Dunn United States 6 189 1.2× 202 1.7× 96 1.0× 82 1.6× 33 0.8× 12 369
Ryan Rahinel United States 9 138 0.9× 108 0.9× 89 0.9× 36 0.7× 43 1.1× 15 331
Martin Reimann United States 7 240 1.5× 161 1.3× 84 0.9× 79 1.5× 27 0.7× 12 402
Jane So United States 3 134 0.8× 108 0.9× 85 0.9× 39 0.8× 41 1.1× 5 283
Moty Amar Israel 11 102 0.6× 104 0.9× 136 1.4× 23 0.4× 60 1.5× 22 400
Andrew Kuo United States 7 202 1.3× 164 1.4× 55 0.6× 63 1.2× 34 0.9× 8 373

Countries citing papers authored by Jonathan Hasford

Since Specialization
Citations

This map shows the geographic impact of Jonathan Hasford's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jonathan Hasford with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jonathan Hasford more than expected).

Fields of papers citing papers by Jonathan Hasford

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jonathan Hasford. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jonathan Hasford. The network helps show where Jonathan Hasford may publish in the future.

Co-authorship network of co-authors of Jonathan Hasford

This figure shows the co-authorship network connecting the top 25 collaborators of Jonathan Hasford. A scholar is included among the top collaborators of Jonathan Hasford based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jonathan Hasford. Jonathan Hasford is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hardesty, David M., Jonathan Hasford, Adam Farmer, & Blair Kidwell. (2025). Surprise, surprise: The dual impact of double discounting on consumer preferences. Journal of Retailing. 101(4). 601–620.
2.
Hasford, Jonathan, et al.. (2024). Steady Hand at the Wheel: How Perceived Movement Influences Consumer Responses to Brand Failures. Journal of Service Research. 29(1). 132–147.
3.
Xiao, Yazhen & Jonathan Hasford. (2024). Mixing customer ingratiation into evaluation: How service providers judge and evaluate rideshare experiences. Journal of Consumer Behaviour. 23(5). 2335–2351. 1 indexed citations
4.
Hasford, Jonathan, et al.. (2023). Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands. Journal of Business Research. 168. 114208–114208. 9 indexed citations
5.
Farmer, Adam, et al.. (2022). Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations. Journal of Marketing Research. 60(5). 950–967. 3 indexed citations
6.
Lefebvre, Sarah, et al.. (2021). Less light, better bite: How ambient lighting influences taste perceptions. Journal of Retailing and Consumer Services. 65. 102732–102732. 12 indexed citations
7.
Hasford, Jonathan, et al.. (2021). The allure of arrogance: How relationship formation motives enhance consumer preferences for arrogant communications. Journal of Business Research. 139. 106–120. 7 indexed citations
8.
Hasford, Jonathan, Blair Kidwell, David M. Hardesty, & Adam Farmer. (2021). Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud. Journal of Consumer Research. 49(1). 112–131. 18 indexed citations
9.
Hasford, Jonathan, et al.. (2021). The oversharenting paradox: when frequent parental sharing negatively affects observers’ desire to affiliate with parents. Current Psychology. 42(8). 6419–6428. 17 indexed citations
10.
Kidwell, Blair, et al.. (2021). Emotional Calibration and Salesperson Performance. Journal of Marketing. 85(6). 141–161. 30 indexed citations
11.
Hasford, Jonathan, David M. Hardesty, & Blair Kidwell. (2019). Deliberation or distraction: How the presentation format of choice information impacts complex decision making. Journal of Business Research. 103. 195–205. 3 indexed citations
12.
Lefebvre, Sarah, Jonathan Hasford, & Ze Wang. (2019). The effects of guilt and sadness on sugar consumption. Journal of Business Research. 100. 130–138. 17 indexed citations
13.
Hasford, Jonathan, Blair Kidwell, & David M. Hardesty. (2018). Emotional Ability and Associative Learning: How Experiencing and Reasoning about Emotions Impacts Evaluative Conditioning. Journal of Consumer Research. 45(4). 743–760. 15 indexed citations
14.
Hasford, Jonathan, Blair Kidwell, & Virginie Lopez‐Kidwell. (2017). Happy Wife, Happy Life: Food Choices in Romantic Relationships. Journal of Consumer Research. 44(6). 1238–1256. 50 indexed citations
15.
Hasford, Jonathan & Adam Farmer. (2015). Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior. Journal of Business Research. 69(3). 1234–1241. 16 indexed citations
16.
Hasford, Jonathan, et al.. (2015). Thinking, feeling, and giving: The effects of scope and valuation on consumer donations. International Journal of Research in Marketing. 32(4). 435–438. 15 indexed citations
17.
Kidwell, Blair & Jonathan Hasford. (2014). Emotional Ability and Nonverbal Communication. Psychology and Marketing. 31(7). 526–538. 14 indexed citations
18.
Hasford, Jonathan. (2013). Should I think carefully or sleep on it?: Investigating the moderating role of attribute learning. Journal of Experimental Social Psychology. 51. 51–55. 10 indexed citations
19.
Hasford, Jonathan, David M. Hardesty, & Blair Kidwell. (2011). Evaluative Conditioning Revisited: an Affective Information Processing Model. ACR North American Advances. 1 indexed citations
20.
Hasford, Jonathan & Kelly D. Bradley. (2011). Validating Measures Of Self Control Via Rasch Measurement. Journal of Applied Business Research (JABR). 27(6). 45–45. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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