Liying Zhou

65 total papers · 1.2k total citations
43 papers, 809 citations indexed

About

Liying Zhou is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Liying Zhou has authored 43 papers receiving a total of 809 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Sociology and Political Science, 13 papers in Marketing and 6 papers in Strategy and Management. Recurrent topics in Liying Zhou's work include Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Impact of Technology on Adolescents (5 papers). Liying Zhou is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Impact of Technology on Adolescents (5 papers). Liying Zhou collaborates with scholars based in China, United States and United Kingdom. Liying Zhou's co-authors include T. N. Baker, Cheng Lu Wang, Banggang Wu, Shenglan Huang, Ruijuan Wu, Zhi Chen, Jiaojiao Liu, Taiyang Zhao, Chong Liu and Zhi Chen and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Materials Science and Engineering A.

In The Last Decade

Liying Zhou

39 papers receiving 784 citations

Hit Papers

Do fake followers mitigat... 2023 2026 2024 2023 10 20 30 40 50
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

  1. Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions
    2023 53 citations Liying Zhou, Banggang Wu et al. Journal of Business Research profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Liying Zhou 258 234 150 139 123 43 809
Junghun Kim 209 0.8× 160 0.7× 50 0.3× 64 0.5× 43 0.3× 59 1.0k
Quansheng Wang 149 0.6× 180 0.8× 189 1.3× 52 0.4× 59 0.5× 69 748
Say Yen Teoh 91 0.4× 55 0.2× 114 0.8× 59 0.4× 196 1.6× 39 827
So Won Jeong 238 0.9× 239 1.0× 94 0.6× 43 0.3× 139 1.1× 41 720
Shqipe Gërguri‐Rashiti 265 1.0× 86 0.4× 86 0.6× 68 0.5× 138 1.1× 33 988
Wang Yong 120 0.5× 145 0.6× 75 0.5× 25 0.2× 112 0.9× 48 814
Yiming Zheng 375 1.5× 129 0.6× 335 2.2× 281 2.0× 18 0.1× 61 1.1k
Kunsoo Han 152 0.6× 175 0.7× 193 1.3× 146 1.1× 361 2.9× 56 1.0k
Makoto Matsuo 164 0.6× 73 0.3× 60 0.4× 22 0.2× 212 1.7× 73 1.0k
Yan Huang 259 1.0× 122 0.5× 33 0.2× 12 0.1× 100 0.8× 66 902

Countries citing papers authored by Liying Zhou

Since Specialization
Citations

This map shows the geographic impact of Liying Zhou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Liying Zhou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Liying Zhou more than expected).

Fields of papers citing papers by Liying Zhou

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Liying Zhou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Liying Zhou. The network helps show where Liying Zhou may publish in the future.

Co-authorship network of co-authors of Liying Zhou

This figure shows the co-authorship network connecting the top 25 collaborators of Liying Zhou. A scholar is included among the top collaborators of Liying Zhou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Liying Zhou. Liying Zhou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026