Siyun Chen

766 total citations · 1 hit paper
38 papers, 521 citations indexed

About

Siyun Chen is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Siyun Chen has authored 38 papers receiving a total of 521 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 13 papers in Social Psychology and 11 papers in Sociology and Political Science. Recurrent topics in Siyun Chen's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (11 papers) and Digital Marketing and Social Media (8 papers). Siyun Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (11 papers) and Digital Marketing and Social Media (8 papers). Siyun Chen collaborates with scholars based in China, Australia and United States. Siyun Chen's co-authors include Yijun Zhao, Kevin Lü, Shen Duan, Haiying Wei, Linxiang Lv, Yaxuan Ran, David Ahlström, Xufeng Qi, Pierre Benckendorff and Lingyan Hu and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management.

In The Last Decade

Siyun Chen

35 papers receiving 499 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

2021 229 citations Shen Duan, Yijun Zhao et al. Journal of Retailing and Consumer Services profile →

Peers

Siyun Chen

MARKE

SPS

ISM

SP

AP

Andrea Webb Luangrath United States

Mathieu Lajante Canada

Tilottama G. Chowdhury United States

Saerom Lee United States

Dongwon Choi United States

Ying Ding China

Scott Motyka United States

Darryl W. Miller United States

Scott D. Swain United States

Mingliang Chen China

Andrea Webb Luangrath United States

Siyun Chen

215 ×0.7

MARKE

184 ×0.7

SPS

47 ×0.4

ISM

61 ×0.7

SP

30 ×0.6

AP

Citations per year, relative to Siyun Chen Siyun Chen (= 1×) peers Andrea Webb Luangrath

Countries citing papers authored by Siyun Chen

Since Specialization

Citations

This map shows the geographic impact of Siyun Chen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Siyun Chen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Siyun Chen more than expected).

Fields of papers citing papers by Siyun Chen

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Siyun Chen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Siyun Chen. The network helps show where Siyun Chen may publish in the future.

Co-authorship network of co-authors of Siyun Chen

This figure shows the co-authorship network connecting the top 25 collaborators of Siyun Chen. A scholar is included among the top collaborators of Siyun Chen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Siyun Chen. Siyun Chen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Lv, Linxiang, et al.. (2025). Reducing privacy concerns in personalized advertising: The role of social-self information in recommendation labels. Journal of Business Research. 201. 115722–115722. 1 indexed citations

2.

Lv, Linxiang, et al.. (2024). Enhancing customers’ life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing. International Journal of Hospitality Management. 123. 103914–103914. 11 indexed citations

3.

Lv, Linxiang, et al.. (2024). Good deeds deserve good outcomes: Leveraging generative artificial intelligence to reduce tourists' avoidance of ethical brands embracing stigmatized groups. Annals of Tourism Research. 110. 103889–103889. 5 indexed citations

4.

Chen, Siyun, et al.. (2024). Multi-stage impacts of artificial intelligence coaches on consumers’ long-term goal pursuit and its mechanism. Advances in Psychological Science. 32(3). 451–451. 1 indexed citations

5.

Chen, Siyun, et al.. (2024). Visual complexity, brand gender, and ad effectiveness. International Journal of Research in Marketing. 42(2). 365–390. 1 indexed citations

6.

Chen, Siyun & Yaxuan Ran. (2023). A silver lining of the epidemic: how contagious disease salience leads to minimalistic consumption. Environment Development and Sustainability. 26(9). 24339–24357. 3 indexed citations

7.

Chen, Siyun, et al.. (2023). Research on the Supervision and Implementation System of Territorial Space Planning from the Perspective of Resilience. Sustainability. 15(20). 14682–14682. 2 indexed citations

8.

Chen, Siyun, et al.. (2023). Occam’s razor effect in packaging: The impact of simple versus complex aesthetics on product efficacy judgments. Acta Psychologica Sinica. 55(11). 1872–1872. 2 indexed citations

9.

Chen, Siyun, et al.. (2023). Too complex to handle: Goal conflict and tourist preference for simple aesthetics. Annals of Tourism Research. 102. 103639–103639. 10 indexed citations

10.

Chen, Siyun, et al.. (2023). The impact of audio-visual representation of a brand name on consumers and its mechanisms. Advances in Psychological Science. 31(9). 1756–1756.

11.

Ran, Yaxuan, et al.. (2022). Try something new together: Joint consumption fosters choice of unfamiliar products. Acta Psychologica Sinica. 54(8). 979–979. 2 indexed citations

12.

Ran, Yaxuan, Yixin Niu, & Siyun Chen. (2021). “More” is less: Why multiple payment mechanism impairs individual donation. Acta Psychologica Sinica. 53(4). 413–430. 5 indexed citations

13.

Duan, Shen, et al.. (2021). The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion. Journal of Retailing and Consumer Services. 63. 102733–102733. 229 indexed citations breakdown →

14.

Chen, Siyun, et al.. (2020). Waiting For a Download: the Effects of Congruency Between Anthropomorphic Cues and Shopping Motivation on Consumer Patience. ACR North American Advances.

15.

Chen, Siyun, et al.. (2019). Believing in Karma: The Effect of Mortality Salience on Excessive Consumption. Frontiers in Psychology. 10. 1519–1519. 25 indexed citations

16.

Luo, Ziwei & Siyun Chen. (2018). A Literature Review of Social Support in Marketing and Prospects. Waiguo jingji yu guanli. 40(1). 18–32. 3 indexed citations

17.

Chen, Siyun, Tong Li, Hui Xie, et al.. (2013). Initial value problems of cylindrical electromagnetic waves propagation in a nonlinear nondispersive medium. Physical Review E. 88(3). 35202–35202. 3 indexed citations

18.

Cao, Liang, Liang Zhang, Siyun Chen, et al.. (2012). BDNF‐mediated migration of cardiac microvascular endothelial cells is impaired during ageing. Journal of Cellular and Molecular Medicine. 16(12). 3105–3115. 35 indexed citations

19.

Chen, Siyun. (2009). STUDY ON LAW OF PROTEIN-PROTEIN INTERACTIONS BASED ON STRUCTURAL INFORMATION. 1 indexed citations

20.

Chen, Siyun. (2006). Factors and a Method of Selecting a Site for a Logistical Centre. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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