Banggang Wu

458 total citations · 1 hit paper
31 papers, 302 citations indexed

About

Banggang Wu is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Banggang Wu has authored 31 papers receiving a total of 302 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Sociology and Political Science, 13 papers in Marketing and 7 papers in Information Systems and Management. Recurrent topics in Banggang Wu's work include Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Banggang Wu is often cited by papers focused on Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Banggang Wu collaborates with scholars based in China, United States and United Kingdom. Banggang Wu's co-authors include Liying Zhou, Zhi Chen, Jin Zhang, Cheng Lu Wang, Susan Jia, Yajun Zhang, Peng Luo, Taiyang Zhao, Xiaodong Wang and Xiaoyu Deng and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and IEEE Access.

In The Last Decade

Banggang Wu

26 papers receiving 286 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions

2023 52 citations Liying Zhou, Banggang Wu et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Banggang Wu China	9	156	122	70	39	38	31	302
Costel Iliuţă Negricea Romania	9	142 0.9×	125 1.0×	82 1.2×	25 0.6×	17 0.4×	36	301
Grace Phang Ing Malaysia	9	146 0.9×	243 2.0×	57 0.8×	21 0.5×	42 1.1×	39	388
Ramulu Bhukya India	7	177 1.1×	228 1.9×	98 1.4×	29 0.7×	38 1.0×	13	428
John Narcum United States	4	177 1.1×	162 1.3×	73 1.0×	32 0.8×	68 1.8×	5	346
Prem Prakash Dewani India	10	202 1.3×	152 1.2×	91 1.3×	31 0.8×	20 0.5×	27	323
Aruna Polisetty India	9	113 0.7×	101 0.8×	80 1.1×	57 1.5×	13 0.3×	24	297
Sanjeev Varshney India	11	217 1.4×	187 1.5×	71 1.0×	20 0.5×	21 0.6×	26	352
Hong Yuan United States	12	139 0.9×	191 1.6×	33 0.5×	19 0.5×	27 0.7×	21	305
Abaid Ullah Zafar China	7	188 1.2×	165 1.4×	98 1.4×	38 1.0×	19 0.5×	9	373

Countries citing papers authored by Banggang Wu

Since Specialization

Citations

This map shows the geographic impact of Banggang Wu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Banggang Wu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Banggang Wu more than expected).

Fields of papers citing papers by Banggang Wu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Banggang Wu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Banggang Wu. The network helps show where Banggang Wu may publish in the future.

Co-authorship network of co-authors of Banggang Wu

This figure shows the co-authorship network connecting the top 25 collaborators of Banggang Wu. A scholar is included among the top collaborators of Banggang Wu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Banggang Wu. Banggang Wu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Liu, Yuejun, et al.. (2025). Unveiling Luxury Consumption Intention in Scarcity: The Role of Locus of Control and Economic Mobility Perceptions. Journal of theoretical and applied electronic commerce research. 20(1). 33–33. 2 indexed citations

Zhao, Taiyang, et al.. (2024). Virtual versus human: Unraveling consumer reactions to service failures through influencer types. Journal of Business Research. 178. 114657–114657. 24 indexed citations

Chen, Yubo, et al.. (2024). The Value of Sharing Market Data through Data Analytics on Digital Platforms: Empower Small Businesses on Alibaba's Taobao Marketplace. SSRN Electronic Journal.

Wu, Banggang, Yubo Chen, & P. A. Naik. (2024). How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy. Journal of Marketing. 88(5). 131–152. 3 indexed citations

Wu, Banggang, Gengxuan Guo, & Peng Luo. (2024). The effect of subscriptions on customer engagement. Journal of Business Research. 178. 114638–114638. 6 indexed citations

Deng, Fumin, Rui Chen, & Banggang Wu. (2024). The Effect of Product Selection in Live Streaming on Firm Performance: The Roles of Interaction, Scenario, and Brand-Consumer Congruence. Journal of Business-to-Business Marketing. 32(4). 479–494.

Zhao, Taiyang, et al.. (2023). Shared but unhappy? Detrimental effects of using shared products on psychological ownership and consumer happiness. Journal of Business Research. 169. 114306–114306. 7 indexed citations

Hao, Andy Wei, et al.. (2023). No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads. Journal of Business-to-Business Marketing. 30(2). 215–236. 1 indexed citations

Zhang, Yajun, et al.. (2023). The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type. Journal of Research in Interactive Marketing. 18(2). 166–181. 49 indexed citations

10.

Wu, Banggang, et al.. (2023). Venture capital firms' lead orientation and entry to new investment markets. Pacific-Basin Finance Journal. 82. 102136–102136.

11.

Mao, Hongyi, Changqing He, Xing Huang, et al.. (2022). When to become an electronic business venture after the COVID-19 pandemic? The role of strategic orientation and perceived environmental turbulence in determining online market entry timing. Frontiers in Public Health. 10. 989264–989264. 3 indexed citations

12.

Wu, Banggang, et al.. (2022). The Impact of Health Information Privacy Concerns on Engagement and Payment Behaviors in Online Health Communities. Frontiers in Psychology. 13. 861903–861903. 10 indexed citations

13.

Wu, Banggang, et al.. (2022). The impact of employees' pro-environmental behaviors on corporate green innovation performance: The mediating effect of green organizational identity. Frontiers in Psychology. 13. 984856–984856. 9 indexed citations

14.

Zhang, Jixuan, et al.. (2022). How Warmth Appeal Affects Persuasion: The Moderating Role of Brand Concepts. Frontiers in Psychology. 13. 831373–831373. 2 indexed citations

15.

Wu, Banggang, et al.. (2022). Will Natural Media Make Online Physicians More Trustworthy? The Effect of Media Naturalness on Patients' Intention to Use HIT. Frontiers in Psychology. 13. 878573–878573. 2 indexed citations

16.

Jia, Susan & Banggang Wu. (2021). Topic modelling and opinion mining of user generated content on the internet using machine learning: An analysis of postpartum care centres in Shanghai. Journal of Intelligent & Fuzzy Systems. 41(3). 4661–4668. 4 indexed citations

17.

Jin, Fei, et al.. (2021). God Helps Those Who Help Themselves: How Recipients’ Efforts Perception Affects Donation. Frontiers in Psychology. 12. 695332–695332. 5 indexed citations

18.

Jin, Xiaotong, et al.. (2021). Shape–Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference. Frontiers in Psychology. 12. 615647–615647. 4 indexed citations

19.

Wu, Banggang, et al.. (2021). Specialist or new entrant: Who is the ideal investor for a new venture?. Managerial and Decision Economics. 43(6). 2055–2065. 1 indexed citations

20.

Wu, Banggang, et al.. (2020). Cash on delivery or online payment: mobile channel, order size and payment methods. 3(2). 225–242. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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