Wasim Ahmad
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 17
- Environmental Sustainability in Business 6
- Consumer Market Behavior and Pricing 4
- Consumer Retail Behavior Studies 4
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- Technology Adoption and User Behaviour 7
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- Customer Service Quality and Loyalty 9
- Human-Computer Interaction top 5%
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- Digital Marketing and Social Media 20
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- Environmental Education and Sustainability 3
- Co-authors
- Qingyu ZhangRana Muhammad Sohail JafarWoo Gon KimJin SunRana Umair AshrafFujun HouZaheer AnwerWeiqing Zhuang
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Business Research (3 papers)Industrial Marketing Management (2 papers)Asia Pacific Journal of Marketing and Logistics (2 papers)
- Partner nations
- ChinaPakistanUnited States
In The Last Decade
Wasim Ahmad
41 papers receiving 1.4k citations
Hit Papers
Peers
Comparison fields: 5 of 89
- Marketing 862
- Information Systems and Management 346
- Organizational Behavior and Human Resource Management 249
- Human-Computer Interaction 115
- Sociology and Political Science 771
Countries citing papers authored by Wasim Ahmad
This map shows the geographic impact of Wasim Ahmad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wasim Ahmad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wasim Ahmad more than expected).
Fields of papers citing papers by Wasim Ahmad
This network shows the impact of papers produced by Wasim Ahmad. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wasim Ahmad. The network helps show where Wasim Ahmad may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Wasim Ahmad, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 0 | |
| 2 | 2024 | 2 | |
| 3 | 2024 | 1 | |
| 4 | 2024 | 1 | |
| 5 | Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse storesbreakdown → | 2023 | 117 |
| 6 | 2023 | 20 | |
| 7 | 2023 | 45 | |
| 8 | 2023 | 10 | |
| 9 | 2023 | 1 | |
| 10 | 2021 | 39 | |
| 11 | 2021 | 73 | |
| 12 | 2021 | 4 | |
| 13 | 2020 | 11 | |
| 14 | 2020 | 213 | |
| 15 | Impact of E-Service Quality on Purchase Intention Through Mediator Perceived Value in Online Shopping | 2017 | 6 |
| 16 | Impact of Effective Advertising on Consumer Buying Behavior: A Study of Mobile Phone Purchasers in Pakistan | 2014 | 6 |
| 17 | Impact of Service Quality on Patient's Satisfaction using SERVQUAL: A comparison of Combined Military, Private and Government Hospitals of Pakistan | 2014 | 3 |
| 18 | Adoption of Social Networking Sites among Pakistani University Students: A Case of Face-Book | 2013 | 7 |
| 19 | Factors Affecting Consumers' Complicity towards Counterfeit Mobile Phones in Pakistan | 2013 | 2 |
| 20 | Antecedents of Purchase Intention for Foreign Apparel Products among Pakistani University Students: Implications for Market Entry Strategy | 2013 | 3 |
About Wasim Ahmad
Wasim Ahmad is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 42 papers that have together received 1.5k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (9 papers), Technology Adoption and User Behaviour (7 papers), Environmental Sustainability in Business (6 papers), Consumer Market Behavior and Pricing (4 papers), Consumer Retail Behavior Studies (4 papers) and Environmental Education and Sustainability (3 papers). The work is most often cited by research in Marketing (862 citations), Information Systems and Management (346 citations) and Organizational Behavior and Human Resource Management (249 citations). Wasim Ahmad has collaborated with scholars based in China, Pakistan and United States. Frequent co-authors include Qingyu Zhang, Rana Muhammad Sohail Jafar, Woo Gon Kim, Jin Sun, Rana Umair Ashraf, Fujun Hou, Zaheer Anwer, Weiqing Zhuang, Yanming Sun and Naeem Akhtar. Their work appears in journals such as Journal of Business Research, Industrial Marketing Management, Asia Pacific Journal of Marketing and Logistics, International Journal of Human-Computer Interaction and Journalism Practice.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.