Naeem Akhtar
- Sociology and Political Science top 2%
- Marketing top 1%
- Organizational Behavior and Human Resource Management top 2%
- Economics and Econometrics top 5%
- Strategy and Management top 5%
- Co-authors
- Tahir IslamUmar Iqbal SiddiqiXiaobei LiangAbdul Hameed PitafiMuhammad Nadeem AkhtarWang YingMuhammad Shujaat MubarikVikas Arya
- Topics
- Consumer Behavior in Brand Consumption and Identification (31 papers)Customer Service Quality and Loyalty (26 papers)Digital Marketing and Social Media (23 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- SustainabilityInternational Journal of Hospitality ManagementIndustrial Marketing Management
- Partner nations
- PakistanChinaUnited Kingdom
In The Last Decade
Naeem Akhtar
74 papers receiving 1.7k citations
Hit Papers
Peers
Comparison fields: 5 of 101
- Sociology and Political Science 771
- Marketing 765
- Organizational Behavior and Human Resource Management 445
- Economics and Econometrics 300
- Strategy and Management 251
Countries citing papers authored by Naeem Akhtar
This map shows the geographic impact of Naeem Akhtar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Naeem Akhtar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Naeem Akhtar more than expected).
Fields of papers citing papers by Naeem Akhtar
This network shows the impact of papers produced by Naeem Akhtar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Naeem Akhtar. The network helps show where Naeem Akhtar may publish in the future.
Co-authorship network of co-authors of Naeem Akhtar
This figure shows the co-authorship network connecting the top 25 collaborators of Naeem Akhtar. A scholar is included among the top collaborators of Naeem Akhtar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Naeem Akhtar. Naeem Akhtar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 14 | |
| 3 | 13 | |
| 4 | 1 | |
| 5 | 4 | |
| 6 | 10 | |
| 7 | 25 | |
| 8 | Panic buying in the COVID-19 pandemic: A multi-country examinationbreakdown → | 394 |
| 9 | 27 | |
| 10 | 19 | |
| 11 | Impact of a Brand Equity on Consumer Purchase Decision in L'Oreal Skincare Products | 20 |
| 12 | Capital Structure Impact on Banking Sector Performance in Pakistan | 5 |
| 13 | Factors Influencing the Perception of Customers in Islamic Banking: A Case Study in Pakistan | 13 |
| 14 | The Impact of Service Quality, Customer Satisfaction and Loyalty Programs on Customer's Loyalty | 6 |
| 15 | Impact of Corporate Social Responsibility on Firm Financial Performance: A Case Study of Pakistan | 16 |
| 16 | Factors Affecting Customers Satisfaction in Restaurants Industry in Pakistan | 31 |
| 17 | Factors Affecting Employees Motivation in Banking Sector of Pakistan | 16 |
| 18 | Impact of Training on Productivity of Employees: A Case Study of Electricity Supply Company in Pakistan | 21 |
| 19 | Factors Affecting Customer Satisfaction in Banking Sector of Pakistan | 15 |
| 20 | Analysis of Various Measures of Job Satisfaction of Syngenta Pakistan Limited | 0 |
About Naeem Akhtar
Naeem Akhtar is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 79 papers that have together received 1.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (31 papers), Customer Service Quality and Loyalty (26 papers) and Digital Marketing and Social Media (23 papers). The work is most often cited by research in Marketing (765 citations), Organizational Behavior and Human Resource Management (445 citations) and Information Systems and Management (230 citations). Naeem Akhtar has collaborated with scholars based in Pakistan, China and United Kingdom. Frequent co-authors include Tahir Islam, Umar Iqbal Siddiqi, Xiaobei Liang, Abdul Hameed Pitafi, Muhammad Nadeem Akhtar, Wang Ying, Muhammad Shujaat Mubarik, Vikas Arya, Muhammad Usman and Jin Sun. Their work appears in journals such as Sustainability, International Journal of Hospitality Management and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.