Naeem Akhtar

2.6k total citations · 2 hit papers
79 papers, 1.8k citations indexed

About

Naeem Akhtar is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Naeem Akhtar has authored 79 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Marketing, 29 papers in Sociology and Political Science and 29 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Naeem Akhtar's work include Consumer Behavior in Brand Consumption and Identification (31 papers), Customer Service Quality and Loyalty (26 papers) and Digital Marketing and Social Media (23 papers). Naeem Akhtar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Customer Service Quality and Loyalty (26 papers) and Digital Marketing and Social Media (23 papers). Naeem Akhtar collaborates with scholars based in Pakistan, China and United Kingdom. Naeem Akhtar's co-authors include Tahir Islam, Umar Iqbal Siddiqi, Xiaobei Liang, Abdul Hameed Pitafi, Muhammad Nadeem Akhtar, Vikas Arya, Muhammad Shujaat Mubarik, Wang Ying, Muhammad Usman and Muhammad Irfan and has published in prestigious journals such as Sustainability, International Journal of Hospitality Management and Industrial Marketing Management.

In The Last Decade

Naeem Akhtar

74 papers receiving 1.7k citations

Hit Papers

Panic buying in the COVID... 2020 2026 2022 2024 2020 2024 100 200 300

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Naeem Akhtar Pakistan 23 771 765 445 300 251 79 1.8k
Mário Augusto Portugal 22 767 1.0× 687 0.9× 598 1.3× 198 0.7× 414 1.6× 75 1.9k
Tan Vo‐Thanh France 27 956 1.2× 1.0k 1.3× 464 1.0× 253 0.8× 430 1.7× 92 2.3k
Nan Hua United States 26 1.2k 1.5× 897 1.2× 613 1.4× 197 0.7× 444 1.8× 100 2.3k
Zhenxing Mao United States 26 1.3k 1.6× 1.1k 1.5× 440 1.0× 158 0.5× 126 0.5× 54 2.1k
Sanjaya Singh Gaur Malaysia 24 484 0.6× 589 0.8× 577 1.3× 188 0.6× 640 2.5× 68 2.0k
Anestis Fotiadis United Arab Emirates 18 1.1k 1.4× 528 0.7× 287 0.6× 209 0.7× 124 0.5× 69 1.7k
Hakseung Shin South Korea 17 959 1.2× 600 0.8× 353 0.8× 248 0.8× 148 0.6× 37 1.6k
Ana Brochado Portugal 25 964 1.3× 563 0.7× 453 1.0× 143 0.5× 244 1.0× 95 1.9k
Yangyang Jiang China 20 1.5k 1.9× 1.0k 1.3× 509 1.1× 233 0.8× 142 0.6× 63 2.3k
Siew Imm Ng Malaysia 25 1.1k 1.4× 800 1.0× 556 1.2× 119 0.4× 451 1.8× 99 2.2k

Countries citing papers authored by Naeem Akhtar

Since Specialization
Citations

This map shows the geographic impact of Naeem Akhtar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Naeem Akhtar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Naeem Akhtar more than expected).

Fields of papers citing papers by Naeem Akhtar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Naeem Akhtar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Naeem Akhtar. The network helps show where Naeem Akhtar may publish in the future.

Co-authorship network of co-authors of Naeem Akhtar

This figure shows the co-authorship network connecting the top 25 collaborators of Naeem Akhtar. A scholar is included among the top collaborators of Naeem Akhtar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Naeem Akhtar. Naeem Akhtar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
2.
Akhtar, Naeem, et al.. (2024). The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement. Journal of Retailing and Consumer Services. 79. 103807–103807. 14 indexed citations
3.
Akhtar, Naeem, et al.. (2024). How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory. Journal of Retailing and Consumer Services. 81. 103961–103961. 13 indexed citations
4.
Ahmad, Wasim, Enrico Battisti, Naeem Akhtar, Muhammad Ishfaq Ahmad, & Ramiz Ur Rehman. (2023). Global retailers' CSR initiatives during COVID-19 crisis: a cross-cultural examination. International Marketing Review. 40(5). 1054–1070. 10 indexed citations
5.
Ahmad, Bilal, et al.. (2023). Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership. Asia Pacific Journal of Marketing and Logistics. 35(11). 2785–2807. 4 indexed citations
6.
Safdar, Umar, et al.. (2023). An augmentation for innovation: psycho-Tech innovative work behavior model through an intellectual risk-taking pathway. Economic Research-Ekonomska Istraživanja. 36(3). 1 indexed citations
7.
Islam, Tahir, Abdul Hameed Pitafi, Vikas Arya, et al.. (2020). Panic buying in the COVID-19 pandemic: A multi-country examination. Journal of Retailing and Consumer Services. 59. 102357–102357. 394 indexed citations breakdown →
8.
Siddiqi, Umar Iqbal, Jin Sun, & Naeem Akhtar. (2019). The role of conflicting online reviews in consumers’ attitude ambivalence. Service Industries Journal. 40(13-14). 1003–1030. 27 indexed citations
9.
Akhtar, Naeem, Jin Sun, Jing Chen, & Muhammad Nadeem Akhtar. (2019). The role of attitude ambivalence in conflicting online hotel reviews. Journal of Hospitality Marketing & Management. 29(4). 471–502. 19 indexed citations
10.
Akhtar, Naeem, et al.. (2016). Factors Influencing the Perception of Customers in Islamic Banking: A Case Study in Pakistan. International Review of Management and Business Research. 5(3). 844. 13 indexed citations
11.
Akhtar, Naeem, et al.. (2016). Impact of a Brand Equity on Consumer Purchase Decision in L'Oreal Skincare Products. International Review of Management and Business Research. 5(3). 808. 20 indexed citations
12.
Akhtar, Naeem, et al.. (2016). The Impact of Service Quality, Customer Satisfaction and Loyalty Programs on Customer's Loyalty. International Review of Management and Business Research. 5(3). 817. 6 indexed citations
13.
Akhtar, Naeem, et al.. (2016). Capital Structure Impact on Banking Sector Performance in Pakistan. International Review of Management and Business Research. 5(2). 519. 5 indexed citations
14.
Akhtar, Naeem, et al.. (2014). Analysis of Various Measures of Job Satisfaction of Syngenta Pakistan Limited. International Review of Management and Business Research. 3(4). 1883.
15.
Sabir, Raja Irfan, et al.. (2014). Customer Satisfaction in the Restaurant Industry; Examining the Model in Local Industry Perspective. RePEc: Research Papers in Economics. 4(1). 18–31. 25 indexed citations
16.
Akhtar, Naeem, et al.. (2014). Factors Affecting Employees Motivation in Banking Sector of Pakistan. RePEc: Research Papers in Economics. 4(10). 125–133. 16 indexed citations
17.
Sabir, Raja Irfan, et al.. (2014). Factors Affecting Customers Satisfaction in Restaurants Industry in Pakistan. International Review of Management and Business Research. 3(2). 869. 31 indexed citations
18.
Akhtar, Naeem, et al.. (2014). Impact of Corporate Social Responsibility on Firm Financial Performance: A Case Study of Pakistan. International Review of Management and Business Research. 3(4). 1914. 16 indexed citations
19.
Sabir, Raja Irfan, et al.. (2014). Factors Affecting Customer Satisfaction in Banking Sector of Pakistan. International Review of Management and Business Research. 3(2). 1014. 15 indexed citations
20.
Sabir, Raja Irfan, et al.. (2014). Impact of Training on Productivity of Employees: A Case Study of Electricity Supply Company in Pakistan. International Review of Management and Business Research. 3(2). 595. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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