Vikas Arya
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in ⓘ
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 8
- Environmental Sustainability in Business 7
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- Digital Marketing and Social Media 11
- Diverse Aspects of Tourism Research 4
- Co-authors
- Deepa Sethi (9 shared papers)Anshuman Sharma (4 shared papers)Yogesh K. Dwivedi (2 shared papers)Naeem Akhtar (1 shared paper)Abdul Hameed Pitafi (1 shared paper)Tahir Islam (1 shared paper)Xiaobei Liang (1 shared paper)Wang Ying (1 shared paper)
In The Last Decade
Vikas Arya
38 papers receiving 1.2k citations
Hit Papers
Peers
Comparison fields: 5 of 98
- Marketing 597
- Information Systems and Management 231
- Human-Computer Interaction 119
- Business and International Management 39
- Organizational Behavior and Human Resource Management 163
Countries citing papers authored by Vikas Arya
This map shows the geographic impact of Vikas Arya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vikas Arya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vikas Arya more than expected).
Fields of papers citing papers by Vikas Arya
This network shows the impact of papers produced by Vikas Arya. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vikas Arya. The network helps show where Vikas Arya may publish in the future.
Co-authors
The 25 scholars most cited alongside Vikas Arya, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 41 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Panic buying in the COVID-19 pandemic: A multi-country examination Hit paper breakdown → | 2020 | 394 |
| 2 | Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach Hit paper breakdown → | 2021 | 192 |
| 3 | Brands are calling your Hit paper breakdown → | 2023 | 100 |
| 4 | 2019 | 82 | |
| 5 | 2021 | 76 | |
| 6 | 2023 | 54 | |
| 7 | 2019 | 36 | |
| 8 | 2022 | 30 | |
| 9 | 2022 | 28 | |
| 10 | 2018 | 27 | |
| 11 | 2023 | 22 | |
| 12 | 2021 | 20 | |
| 13 | 2021 | 18 | |
| 14 | 2023 | 17 | |
| 15 | 2023 | 16 | |
| 16 | 2018 | 15 | |
| 17 | 2021 | 12 | |
| 18 | 2023 | 10 | |
| 19 | 2023 | 9 | |
| 20 | 2023 | 9 |
About Vikas Arya
Vikas Arya is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Management of Technology and Innovation, having authored 41 papers that have together received 1.2k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (7 papers), Innovation and Socioeconomic Development (5 papers), Customer Service Quality and Loyalty (5 papers), Entrepreneurship Studies and Influences (5 papers), Job Satisfaction and Organizational Behavior (4 papers) and Diverse Aspects of Tourism Research (4 papers). The work is most often cited by research in Marketing (597 citations), Information Systems and Management (231 citations), Human-Computer Interaction (119 citations), Business and International Management (39 citations) and Organizational Behavior and Human Resource Management (163 citations). Vikas Arya has collaborated with scholars based in India, Morocco and France. Frequent co-authors include Deepa Sethi, Anshuman Sharma, Yogesh K. Dwivedi, Naeem Akhtar, Abdul Hameed Pitafi, Tahir Islam, Xiaobei Liang, Wang Ying, Muhammad Shujaat Mubarik and Justin Paul. Their work appears in journals such as World Review of Science Technology and Sustainable Development, Journal of Consumer Behaviour, Business Strategy and the Environment, International Journal of Information Management and International Journal of Consumer Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.