Dilip S. Mutum

2.1k total citations
49 papers, 1.4k citations indexed

About

Dilip S. Mutum is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Dilip S. Mutum has authored 49 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 21 papers in Marketing and 17 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Dilip S. Mutum's work include Digital Marketing and Social Media (17 papers), Consumer Retail Behavior Studies (13 papers) and Technology Adoption and User Behaviour (12 papers). Dilip S. Mutum is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Retail Behavior Studies (13 papers) and Technology Adoption and User Behaviour (12 papers). Dilip S. Mutum collaborates with scholars based in Malaysia, China and United Kingdom. Dilip S. Mutum's co-authors include Ezlika M. Ghazali, Bang Nguyen, Amrul Asraf Mohd‐Any, David C. Arnott, T. Ramayah, Muhammad Mohsin Butt, Muhammad Waqas, Hussam Al Halbusi, Fadi Abdel Muniem Abdel Fattah and Md. Uzir Hossain Uzir and has published in prestigious journals such as Sustainability, International Journal of Hospitality Management and Journal of Retailing and Consumer Services.

In The Last Decade

Dilip S. Mutum

49 papers receiving 1.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Dilip S. Mutum Malaysia 19 723 615 394 281 262 49 1.4k
Ezlika M. Ghazali Malaysia 20 774 1.1× 681 1.1× 379 1.0× 234 0.8× 274 1.0× 53 1.5k
Yen-Nee Goh Malaysia 14 731 1.0× 640 1.0× 333 0.8× 191 0.7× 264 1.0× 24 1.4k
Teck Chai Lau Malaysia 20 1.2k 1.6× 605 1.0× 379 1.0× 251 0.9× 398 1.5× 59 1.8k
See Kwong Goh Malaysia 17 798 1.1× 579 0.9× 336 0.9× 327 1.2× 177 0.7× 34 1.6k
Anssi Tarkiainen Finland 17 1.2k 1.6× 733 1.2× 329 0.8× 408 1.5× 295 1.1× 40 2.1k
Wasim Ahmad China 19 862 1.2× 771 1.3× 346 0.9× 249 0.9× 195 0.7× 42 1.5k
Mercy Mpinganjira South Africa 22 704 1.0× 703 1.1× 534 1.4× 333 1.2× 142 0.5× 87 1.6k
Sushant Kumar India 21 883 1.2× 722 1.2× 282 0.7× 193 0.7× 232 0.9× 40 1.5k
Lamberto Zollo Italy 22 786 1.1× 687 1.1× 362 0.9× 383 1.4× 114 0.4× 58 1.8k
Aidan O’Driscoll Ireland 14 724 1.0× 606 1.0× 328 0.8× 187 0.7× 309 1.2× 28 1.6k

Countries citing papers authored by Dilip S. Mutum

Since Specialization
Citations

This map shows the geographic impact of Dilip S. Mutum's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dilip S. Mutum with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dilip S. Mutum more than expected).

Fields of papers citing papers by Dilip S. Mutum

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dilip S. Mutum. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dilip S. Mutum. The network helps show where Dilip S. Mutum may publish in the future.

Co-authorship network of co-authors of Dilip S. Mutum

This figure shows the co-authorship network connecting the top 25 collaborators of Dilip S. Mutum. A scholar is included among the top collaborators of Dilip S. Mutum based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dilip S. Mutum. Dilip S. Mutum is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Ghazali, Ezlika M., et al.. (2025). Dining with robots: An integrated perspective on functional, emotional and relational dimensions of customer experience. Electronic Markets. 35(1). 1 indexed citations
2.
Mutum, Dilip S., et al.. (2024). Occupational stress as a mediator between organisational intelligence traits and digital government service quality: a triangulation design approach. Journal of Service Theory and Practice. 34(6). 787–821. 2 indexed citations
3.
Kaliannan, Maniam, et al.. (2023). Authentic leadership in a bureaucratic environment: A qualitative study. Journal of General Management. 51(3). 292–303. 3 indexed citations
4.
Ghazali, Ezlika M., et al.. (2023). Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation‐confirmation model. Journal of Consumer Behaviour. 23(2). 655–675. 29 indexed citations
5.
Mutum, Dilip S. & Ezlika M. Ghazali. (2023). Consumers, Society and Marketing. 1 indexed citations
6.
Ghazali, Ezlika M., et al.. (2022). A study of player behavior and motivation to purchase Dota 2 virtual in game items. Kybernetes. 52(6). 1937–1961. 21 indexed citations
7.
Ghazali, Ezlika M., et al.. (2021). Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model. Entrepreneurship Research Journal. 14(1). 53–88. 3 indexed citations
8.
9.
Ghazali, Ezlika M., et al.. (2020). Status-quo satisfaction and smartwatch adoption: a multi-group analysis. Industrial Management & Data Systems. 120(12). 2319–2347. 37 indexed citations
10.
Nguyen, Bang, et al.. (2019). Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets. Journal of Global Marketing. 32(4). 288–302. 18 indexed citations
11.
Ghazali, Ezlika M., et al.. (2019). Pro-environmental behaviours and Value-Belief-Norm theory:Assessing unobserved heterogeneity of two ethnic groups. University of Southern Denmark Research Portal (University of Southern Denmark). 1 indexed citations
12.
Butt, Muhammad Mohsin, et al.. (2018). ANTECEDENTS OF CONSUMER-BASED ELECTRONIC RETAIL BRAND EQUITY: AN INTEGRATED MODEL. Asian Academy of Management Journal. 23(2). 69–99. 4 indexed citations
13.
Ghazali, Ezlika M., et al.. (2018). Impact of religious values and habit on an extended green purchase behaviour model. International Journal of Consumer Studies. 42(6). 639–654. 91 indexed citations
14.
Mutum, Dilip S. & Bang Nguyen. (2018). The future of Indian universities: comparative and international perspectives. Journal of Marketing for HIGHER EDUCATION. 28(1). 153–154. 2 indexed citations
15.
Ghazali, Ezlika M., Bang Nguyen, Dilip S. Mutum, & Amrul Asraf Mohd‐Any. (2016). Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers. Electronic Markets. 26(2). 157–171. 93 indexed citations
16.
Ghazali, Ezlika M., David C. Arnott, & Dilip S. Mutum. (2011). Conceptualising and Measuring Online Switching Costs. ACR European Advances. 5 indexed citations
17.
Mutum, Dilip S. & Ezlika M. Ghazali. (2011). Perceived online interactivity of blogs. Pure (Coventry University). 3 indexed citations
18.
Mutum, Dilip S., et al.. (2008). Developing a Communication Strategy. 1 indexed citations
19.
Mutum, Dilip S., et al.. (2008). Role of the Chair. 1 indexed citations
20.
Ghazali, Ezlika M., et al.. (2006). Attitude Towards Online Purchase of Fish in Urban Malaysia. Journal of Food Products Marketing. 12(4). 109–128. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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