Mark Uncles

11.7k total citations · 3 hit papers
96 papers, 8.5k citations indexed

About

Mark Uncles is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mark Uncles has authored 96 papers receiving a total of 8.5k indexed citations (citations by other indexed papers that have themselves been cited), including 55 papers in Marketing, 21 papers in Sociology and Political Science and 20 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mark Uncles's work include Consumer Behavior in Brand Consumption and Identification (32 papers), Consumer Market Behavior and Pricing (30 papers) and Consumer Retail Behavior Studies (18 papers). Mark Uncles is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (32 papers), Consumer Market Behavior and Pricing (30 papers) and Consumer Retail Behavior Studies (18 papers). Mark Uncles collaborates with scholars based in Australia, United Kingdom and United States. Mark Uncles's co-authors include Moshe Ben‐Akiva, Steven R. Lerman, Grahame R. Dowling, Kathy Hammond, A. S. C. Ehrenberg, Simon Kwok, Lara Moroko, G. J. Goodhardt, Robert East and Wendy Lomax and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Journal of the Operational Research Society.

In The Last Decade

Mark Uncles

93 papers receiving 7.3k citations

Hit Papers

Discrete Choice Analysis: Theory and Application to Trave... 1987 2026 2000 2013 1987 1997 2003 1000 2.0k 3.0k 4.0k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Discrete Choice Analysis: Theory and Application to Travel Demand.
    1987 4.2k citations Mark Uncles et al. Journal of the Operational Research Society profile →
  2. Do Customer Loyalty Programs Really Work
    1997 753 citations Grahame R. Dowling, Mark Uncles profile →
  3. Customer loyalty and customer loyalty programs
    2003 557 citations Mark Uncles, Grahame R. Dowling et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mark Uncles Australia 33 3.4k 2.6k 2.3k 2.0k 1.5k 96 8.5k
Ching‐Fu Chen Taiwan 44 3.6k 1.1× 1.4k 0.5× 2.2k 0.9× 3.5k 1.8× 6.2k 4.2× 104 11.2k
Kum Fai Yuen Singapore 54 2.3k 0.7× 906 0.3× 823 0.4× 762 0.4× 1.2k 0.8× 278 8.9k
Haiyan Song Hong Kong 67 2.2k 0.7× 4.6k 1.8× 2.8k 1.2× 1.3k 0.7× 9.6k 6.6× 246 14.4k
V. Srinivasan United States 42 5.3k 1.6× 4.2k 1.6× 426 0.2× 1.7k 0.8× 1.5k 1.0× 121 11.8k
Alastair M. Morrison United States 61 3.8k 1.1× 828 0.3× 2.2k 0.9× 2.2k 1.1× 9.5k 6.5× 320 12.9k
Juan Luis Nicolau United States 38 2.4k 0.7× 1.0k 0.4× 703 0.3× 878 0.4× 3.3k 2.3× 192 5.5k
Harry Timmermans Netherlands 57 1.9k 0.6× 2.7k 1.1× 8.0k 3.4× 478 0.2× 1.3k 0.9× 525 12.8k
A. George Assaf United States 48 1.8k 0.5× 1.9k 0.7× 636 0.3× 991 0.5× 3.4k 2.4× 164 7.1k
Wagner A. Kamakura United States 41 4.5k 1.3× 2.8k 1.1× 431 0.2× 1.2k 0.6× 1.7k 1.2× 144 8.5k
Xueqin Wang South Korea 38 1.8k 0.5× 597 0.2× 458 0.2× 485 0.2× 982 0.7× 179 4.9k

Countries citing papers authored by Mark Uncles

Since Specialization
Citations

This map shows the geographic impact of Mark Uncles's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Uncles with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Uncles more than expected).

Fields of papers citing papers by Mark Uncles

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Uncles. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Uncles. The network helps show where Mark Uncles may publish in the future.

Co-authorship network of co-authors of Mark Uncles

This figure shows the co-authorship network connecting the top 25 collaborators of Mark Uncles. A scholar is included among the top collaborators of Mark Uncles based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Uncles. Mark Uncles is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Uncles, Mark, et al.. (2021). Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making. Journal of Consumer Behaviour. 21(1). 80–91. 6 indexed citations
2.
Romaniuk, Jenni, et al.. (2013). Achieving Reach in a Multi-Media Environment. Journal of Advertising Research. 53(2). 221–230. 20 indexed citations
3.
Rungie, Cam, Mark Uncles, & Gilles Laurent. (2013). Integrating consumer characteristics into the stochastic modelling of purchase loyalty. European Journal of Marketing. 47(10). 1667–1690. 16 indexed citations
4.
Uncles, Mark & Simon Kwok. (2012). Reply to commentary on designing research with in-built differentiated replication. Journal of Business Research. 66(9). 1409–1410. 3 indexed citations
5.
Uncles, Mark, et al.. (2010). A temporal analysis of behavioural brand loyalty among urban Chinese consumers. Journal of Marketing Management. 26(9-10). 921–942. 44 indexed citations
6.
Uncles, Mark. (2010). Retail change in China: retrospect and prospects. The International Review of Retail Distribution and Consumer Research. 20(1). 69–84. 31 indexed citations
7.
Moroko, Lara & Mark Uncles. (2008). Characteristics of successful employer brands. Journal of Brand Management. 16(3). 160–175. 240 indexed citations
8.
Uncles, Mark. (2008). Know thy changing consumer. Journal of Brand Management. 15(4). 227–231. 14 indexed citations
9.
Harris, Jennifer & Mark Uncles. (2007). Modeling the Repatronage Behavior of Business Airline Travelers. Journal of Service Research. 9(4). 297–311. 21 indexed citations
10.
11.
Kwok, Simon, Mark Uncles, & Yimin Huang. (2005). Country-of-origin effects in China: An investigation of urban Chinese consumers. 3 indexed citations
12.
Kwok, Simon & Mark Uncles. (2003). Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level. SSRN Electronic Journal. 9 indexed citations
13.
Uncles, Mark, et al.. (2002). A taxonomy of differences between consumers for market segmentation. International Journal of Research in Marketing. 19(3). 215–224. 54 indexed citations
14.
Uncles, Mark. (2000). Market Orientation. Australian Journal of Management. 25(2). 35 indexed citations
15.
Uncles, Mark. (2000). What Can be Done to Enhance the Research Productivity of Junior Staff?. Australasian Marketing Journal (AMJ). 8(2). 73–79. 7 indexed citations
16.
Polonsky, Michael Jay, Mark Uncles, Lester W. Johnson, Ian Wilkinson, & Frank Alpert. (1998). Perspectives on Academic Publishing: Advice for those just getting started. Australasian Marketing Journal (AMJ). 63–80.
17.
Dowling, Grahame R. & Mark Uncles. (1997). Do Customer Loyalty Programs Really Work. 38(4). 71–82. 753 indexed citations breakdown →
18.
Uncles, Mark, et al.. (1989). The Buying of Own Labels. European Journal of Marketing. 23(3). 57–70. 58 indexed citations
19.
Uncles, Mark. (1987). A beta-logistic model of mode choice: Goodness of fit and intertemporal dependence. Transportation Research Part B Methodological. 21(3). 195–205. 18 indexed citations
20.
Uncles, Mark, Alan Wilson, & Robert J. Bennett. (1986). Mathematical Methods in Human Geography and Planning.. Journal of the Operational Research Society. 37(12). 1206–1206. 39 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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