Mark Uncles

11.7k citations

96 papers · 8.5k indexed · 3 hit papers · h-index 33

Impact in

Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Transportation top 0.05%
- Transportation Planning and Optimization
- Urban Transport and Accessibility

Papers in ⓘ

Marketing 55
- Consumer Behavior in Brand Consumption and Identification 32
- Consumer Market Behavior and Pricing 30
- Consumer Retail Behavior Studies 18
Tourism, Leisure and Hospitality Management 3

Co-authors: Steven R. Lerman (1 shared paper)Moshe Ben‐Akiva (1 shared paper)Grahame R. Dowling (2 shared papers)Kathy Hammond (5 shared papers)A. S. C. Ehrenberg (7 shared papers)Simon Kwok (10 shared papers)Lara Moroko (4 shared papers)G. J. Goodhardt (2 shared papers)
Journals: Australasian Marketing Journal (AMJ) (16 papers)Journal of Brand Management (13 papers)Journal of the Operational Research Society (6 papers)Journal of Business Research (6 papers)European Journal of Marketing (5 papers)
Partner nations: Australia United Kingdom United States

In The Last Decade

Mark Uncles

93 papers receiving 7.3k citations

Hit Papers

align trajectories log scale

Customer loyalty and customer loyalty programs 2003 · 557 citations

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if any of the following hold:

it has ≥500 total citations;
it reaches ≥1.5× the top-1% citation threshold for papers in the same subfield and year (the threshold is the minimum needed to enter the top 1%, not the average within it);
it reaches the top citation threshold in at least one of its specific research topics.

2003 Journal of Consumer Marketing
1997 Do Customer Loyalty Programs Really Work
1987 Journal of the Operational Research Society

Peers

Countries citing papers authored by Mark Uncles

Since Specialization

Citations

This map shows the geographic impact of Mark Uncles's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Uncles with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Uncles more than expected).

Fields of papers citing papers by Mark Uncles

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Uncles. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Uncles. The network helps show where Mark Uncles may publish in the future.

Co-authors

The 25 scholars most cited alongside Mark Uncles, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Mark Uncles Line = papers co-authored together Mark Uncles links everyone, so they are left out of the graph.

All Works

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20 of 20 papers shown

Showing the 20 most-cited of 96 papers — load more, or switch the sort, to bring in the rest.

#	Work
1	Discrete Choice Analysis: Theory and Application to Travel Demand. Journal of the Operational Research Society ·Mark Uncles, Moshe Ben‐Akiva, Steven R. Lerman Hit paper breakdown →	1987	4191
2	Do Customer Loyalty Programs Really Work Grahame R. Dowling, Mark Uncles Hit paper breakdown →	1997	753
3	Customer loyalty and customer loyalty programs Journal of Consumer Marketing ·Mark Uncles, Grahame R. Dowling, Kathy Hammond Hit paper breakdown →	2003	557
4	Understanding brand performance measures: using Dirichlet benchmarks Journal of Business Research ·A. S. C. Ehrenberg, Mark Uncles, G. J. Goodhardt	2003	322
5	Characteristics of successful employer brands Journal of Brand Management ·Lara Moroko, Mark Uncles	2008	240
6	Patterns of Buyer Behavior: Regularities, Models, and Extensions Marketing Science ·Mark Uncles, A. S. C. Ehrenberg, Kathy Hammond	1995	206
7	Discrete Choice Analysis: Theory and Application to Travel Demand Journal of the Operational Research Society ·Mark Uncles	1987	164
8	Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level Journal of Product & Brand Management ·Simon Kwok, Mark Uncles	2005	111
9	Handbook of Systems Analysis: Overview of Uses, Procedures, Applications and Practice Journal of the Operational Research Society ·Mark Uncles	1986	107
10	Designing research with in-built differentiated replication Journal of Business Research ·Mark Uncles, Simon Kwok	2012	94
11	Employer branding and market segmentation Journal of Brand Management ·Lara Moroko, Mark Uncles	2009	80
12	Consumer savvy: conceptualisation and measurement Journal of Marketing Management ·Emma K. Macdonald, Mark Uncles	2007	69
13	The Buying of Own Labels European Journal of Marketing ·Mark Uncles, Katrina Ellis	1989	58
14	A replication study of two brand-loyalty measures European Journal of Operational Research ·Mark Uncles, Kathy Hammond, A. S. C. Ehrenberg, Robert E. Davis	1994	57
15	Patterns of store patronage in urban China Journal of Business Research ·Mark Uncles, Simon Kwok	2008	56
16	Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model Marketing Letters ·Mark Uncles, David Lee	2006	55
17	A taxonomy of differences between consumers for market segmentation International Journal of Research in Marketing ·Timothy Bock, Mark Uncles	2002	54
18	The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers Transportation Research Part A Policy and Practice ·Kevin Goh, Mark Uncles	2003	53
19	Brand preferences and brand choices among urban Chinese consumers Asia Pacific Journal of Marketing and Logistics ·Simon Kwok, Mark Uncles, Yimin Huang	2006	51
20	Grocery store patronage The International Review of Retail Distribution and Consumer Research ·Mark Uncles, Kathy Hammond	1995	49

About Mark Uncles

Mark Uncles is a scholar working on Marketing, Tourism, Leisure and Hospitality Management, Organizational Behavior and Human Resource Management, General Decision Sciences and Management of Technology and Innovation, having authored 96 papers that have together received 8.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (32 papers), Consumer Market Behavior and Pricing (30 papers), Consumer Retail Behavior Studies (18 papers), Digital Marketing and Social Media (17 papers), Customer Service Quality and Loyalty (14 papers), Innovation Diffusion and Forecasting (8 papers), Employer Branding and e-HRM (5 papers) and Business Strategy and Innovation (5 papers). The work is most often cited by research in Marketing (3.4k citations), Transportation (2.3k citations), Organizational Behavior and Human Resource Management (2.0k citations), General Decision Sciences (236 citations) and Tourism, Leisure and Hospitality Management (186 citations). Mark Uncles has collaborated with scholars based in Australia, United Kingdom and United States. Frequent co-authors include Steven R. Lerman, Moshe Ben‐Akiva, Grahame R. Dowling, Kathy Hammond, A. S. C. Ehrenberg, Simon Kwok, Lara Moroko, G. J. Goodhardt, Robert East and Wendy Lomax. Their work appears in journals such as Australasian Marketing Journal (AMJ), Journal of Brand Management, Journal of the Operational Research Society, Journal of Business Research and European Journal of Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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