Moonkyu Lee
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 20
- Consumer Retail Behavior Studies 9
- Consumer Perception and Purchasing Behavior 9
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- Customer Service Quality and Loyalty 24
- Strategy and Management top 1%
- International Business and FDI 4
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- Diverse Topics in Contemporary Research 6
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- Technology and Data Analysis 4
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- Digital Marketing and Social Media 4
- Co-authors
- Lawrence F. CunninghamNamin KimFrancis M. UlgadoClifford E. YoungJung-Won LeeJinwoo KimIan WilkinsonDavid M. Gardner
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of Business Research (1 paper)Journal of Business Ethics (2 papers)Information Systems Research (1 paper)
- Partner nations
- South KoreaUnited StatesAustralia
In The Last Decade
Moonkyu Lee
60 papers receiving 2.1k citations
Hit Papers
Peers
Comparison fields: 5 of 132
- Marketing 1.3k
- Organizational Behavior and Human Resource Management 1.3k
- Information Systems and Management 455
- Strategy and Management 727
- Tourism, Leisure and Hospitality Management 72
Countries citing papers authored by Moonkyu Lee
This map shows the geographic impact of Moonkyu Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Moonkyu Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Moonkyu Lee more than expected).
Fields of papers citing papers by Moonkyu Lee
This network shows the impact of papers produced by Moonkyu Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Moonkyu Lee. The network helps show where Moonkyu Lee may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Moonkyu Lee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | KakaoTalk and Network Externalities: Focusing on the mediation role of perceived interactivity and perceived risk | 2013 | 1 |
| 2 | Consumer’s Responses to the Persuasion Attempt of the Sports Sponsorship: The Case of Guangzhou Asian Games | 2011 | 1 |
| 3 | A Study on Revitalization Strategies for DongDaeMoon Fashion Retail Market | 2010 | 4 |
| 4 | 2010 | 35 | |
| 5 | The Clinical and Cost Effectiveness of Medical Nutrition Therapy for Patients with Type 2 Diabetes Mellitus | 2008 | 13 |
| 6 | Effects of Culture Marketing versus Traditional Marketing Activities on Consumer Store Evaluations and Loyalty | 2008 | 1 |
| 7 | Effects of Loyalty Program Failures on Consumer Negative Emotions:Implications for Establishing Customer Loyalty Strategies | 2007 | 2 |
| 8 | Determinants and Consequences of the Brand Attachment | 2005 | 6 |
| 9 | Consumer Evaluations of Convergence Products | 2005 | 4 |
| 10 | 2005 | 12 | |
| 11 | The Effects of Brand Community on Consumer Attitude | 2004 | 2 |
| 12 | A Qualitative Approach to Understanding Determinants and Developing Processes of Service Trust and Loyalty | 2004 | 3 |
| 13 | e-SERVQUAL: A Scale for Measuring Consumer Evaluations of Internet Service Quality | 2002 | 14 |
| 14 | Market Segmentation of the Internet Users in Korea | 2002 | 3 |
| 15 | Cross-Cultural Perspectives of Service Quality and Risk in Air Transportation | 2002 | 62 |
| 16 | Methodological triangulation in measuring public transportation service quality | 2000 | 38 |
| 17 | Metaphors in Marketing: Review and Implications For Marketers | 1997 | 9 |
| 18 | Consumer Evaluations of Line Extensions: A Conjoint Approach | 1996 | 4 |
| 19 | Effects of Schema Congruity and Involvement on Product Evaluations | 1995 | 13 |
| 20 | Alternative Models of Cognitive Processes Underlying Consumer Reactions to Conjunction Categories | 1994 | 1 |
About Moonkyu Lee
Moonkyu Lee is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Cultural Studies, having authored 67 papers that have together received 2.4k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (24 papers), Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Retail Behavior Studies (9 papers), Consumer Perception and Purchasing Behavior (9 papers), Diverse Topics in Contemporary Research (6 papers), International Business and FDI (4 papers), Technology and Data Analysis (4 papers) and Digital Marketing and Social Media (4 papers). The work is most often cited by research in Marketing (1.3k citations), Organizational Behavior and Human Resource Management (1.3k citations) and Information Systems and Management (455 citations). Moonkyu Lee has collaborated with scholars based in South Korea, United States and Australia. Frequent co-authors include Lawrence F. Cunningham, Namin Kim, Francis M. Ulgado, Clifford E. Young, Jung-Won Lee, Jinwoo Kim, Ian Wilkinson, David M. Gardner, Wolfgang Ulaga and Sukgil Song. Their work appears in journals such as Journal of Business Research, Journal of Business Ethics and Information Systems Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.