José Afonso Mazzon
- Information Systems and Management top 0.5%
- Sociology and Political Science top 5%
- Marketing top 2%
- Organizational Behavior and Human Resource Management top 2%
- Strategy and Management top 5%
- Co-authors
- José Mauro da Costa HernandezWagner A. KamakuraGiuliana IsabellaSimone R. BarakatJo�ão Maurício Gama BoaventuraDeonir De ToniUtpal M. DholakiaStefânia Ordovás de Almeida
- Topics
- Consumer Behavior in Brand Consumption and Identification (19 papers)Customer Service Quality and Loyalty (15 papers)Business and Management Studies (13 papers)
- Cited by
- Information Systems and ManagementMarketingOrganizational Behavior and Human Resource Management
- Journals
- SHILAP Revista de lepidopterologíaJournal of Consumer ResearchJournal of Business Research
- Partner nations
- BrazilUnited StatesPeru
In The Last Decade
José Afonso Mazzon
69 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 128
- Information Systems and Management 601
- Sociology and Political Science 486
- Marketing 422
- Organizational Behavior and Human Resource Management 354
- Strategy and Management 259
Countries citing papers authored by José Afonso Mazzon
This map shows the geographic impact of José Afonso Mazzon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by José Afonso Mazzon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites José Afonso Mazzon more than expected).
Fields of papers citing papers by José Afonso Mazzon
This network shows the impact of papers produced by José Afonso Mazzon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by José Afonso Mazzon. The network helps show where José Afonso Mazzon may publish in the future.
Co-authorship network of co-authors of José Afonso Mazzon
This figure shows the co-authorship network connecting the top 25 collaborators of José Afonso Mazzon. A scholar is included among the top collaborators of José Afonso Mazzon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with José Afonso Mazzon. José Afonso Mazzon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 1 | |
| 3 | 3 | |
| 4 | 1 | |
| 5 | 5 | |
| 6 | 1 | |
| 7 | 1 | |
| 8 | 2 | |
| 9 | Validation of Sustainable Development Practices Scale Using the Bayesian Approach to Item Response Theory | 2 |
| 10 | 4 | |
| 11 | 21 | |
| 12 | Políticas de Governo Eletrônico no Brasil: Contexto, Gestão de Tic e Resultados | 0 |
| 13 | 286 | |
| 14 | 4 | |
| 15 | Trust Development in E-Commerce and Store Choice: MOdel and Initial Test | 2 |
| 16 | Você viu o vídeo do Ronaldinho?: uma reflexão a respeito da associação entre marcas e celebridades e o uso do marketing viral como ferramenta de comunicação de marketing | 2 |
| 17 | A gestão de CRM nas seguradoras | 0 |
| 18 | ORIENTAÇÃO ÉTICA QUANTO À MUDANÇA SOCIAL ENVOLVENDO STAKEHOLDERS | 0 |
| 19 | 1 | |
| 20 | 1 |
About José Afonso Mazzon
José Afonso Mazzon is a scholar working on Marketing, Information Systems and Management and General Decision Sciences, having authored 78 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (15 papers) and Business and Management Studies (13 papers). The work is most often cited by research in Information Systems and Management (601 citations), Marketing (422 citations) and Organizational Behavior and Human Resource Management (354 citations). José Afonso Mazzon has collaborated with scholars based in Brazil, United States and Peru. Frequent co-authors include José Mauro da Costa Hernandez, Wagner A. Kamakura, Giuliana Isabella, Simone R. Barakat, Jo�ão Maurício Gama Boaventura, Deonir De Toni, Utpal M. Dholakia, Stefânia Ordovás de Almeida, Angelika Dimoka and Maria Alexandra Cunha. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Consumer Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.