Bharath Rajan

1.7k total citations · 2 hit papers
16 papers, 1.1k citations indexed

About

Bharath Rajan is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Bharath Rajan has authored 16 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Organizational Behavior and Human Resource Management, 8 papers in Marketing and 6 papers in Sociology and Political Science. Recurrent topics in Bharath Rajan's work include Customer Service Quality and Loyalty (7 papers), Digital Marketing and Social Media (6 papers) and Management and Marketing Education (3 papers). Bharath Rajan is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Digital Marketing and Social Media (6 papers) and Management and Marketing Education (3 papers). Bharath Rajan collaborates with scholars based in United States, India and China. Bharath Rajan's co-authors include V. Kumar, Vikas Kumar, Rajkumar Venkatesan, Jim Lecinski, Shaphali Gupta, Ilaria Dalla Pozza, V. Kumar, Vikas Kumar, Linda D. Hollebeek and Rajendra K. Srivastava and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and California Management Review.

In The Last Decade

Bharath Rajan

16 papers receiving 965 citations

Hit Papers

Understanding the Role of Artificial Intelligence in Pers... 2017 2026 2020 2023 2019 2017 100 200 300

Peers

Bharath Rajan
Comparison fields: 5 of 77
  • Marketing 547
  • Sociology and Political Science 537
  • Organizational Behavior and Human Resource Management 339
  • Artificial Intelligence 199
  • Information Systems and Management 187
Replace Detelina Marinova with:
Detelina Marinova United States
Shaphali Gupta India
Joel Mero Finland
Jonathan Z. Zhang United States
Rebecca Jen-Hui Wang United States
Manon Arcand Canada
Ángel Francisco Villarejo Ramos Spain
Blend Ibrahim Türkiye
Waqar Nadeem Canada
Edward C.S. Ku Taiwan
Detelina Marinova United States View profile →
Citations per field, relative to Bharath Rajan
Bharath Rajan · 1×
Citations per year, relative to Bharath Rajan
Bharath Rajan · 1×

Countries citing papers authored by Bharath Rajan

Since Specialization
Citations

This map shows the geographic impact of Bharath Rajan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bharath Rajan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bharath Rajan more than expected).

Fields of papers citing papers by Bharath Rajan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bharath Rajan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bharath Rajan. The network helps show where Bharath Rajan may publish in the future.

Co-authorship network of co-authors of Bharath Rajan

This figure shows the co-authorship network connecting the top 25 collaborators of Bharath Rajan. A scholar is included among the top collaborators of Bharath Rajan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bharath Rajan. Bharath Rajan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
# Work Indexed citations
1 6
2 2
3 6
4 5
5 43
6 12
7 2
8 26
9
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing breakdown →
381
10
Customer engagement in service breakdown →
347
11 16
12 11
13 53
14 103
15
Profitable Customer Management: Measuring and Maximizing Customer Lifetime Value
39
16 2

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026