Vikrant Kaushal

1.5k total citations · 1 hit paper
21 papers, 985 citations indexed

About

Vikrant Kaushal is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Vikrant Kaushal has authored 21 papers receiving a total of 985 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 12 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Vikrant Kaushal's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Diverse Aspects of Tourism Research (8 papers) and Digital Marketing and Social Media (6 papers). Vikrant Kaushal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Diverse Aspects of Tourism Research (8 papers) and Digital Marketing and Social Media (6 papers). Vikrant Kaushal collaborates with scholars based in India, Latvia and Australia. Vikrant Kaushal's co-authors include Sidharth Srivastava, Deepak Jaiswal, Pankaj Kumar Singh, Rishi Kant, Vikas Kumar, Abhijeet Biswas, Park Thaichon, Shashi Shashi, Pradeep Kautish and Tarun Kumar Soni and has published in prestigious journals such as Technological Forecasting and Social Change, International Journal of Hospitality Management and Journal of Retailing and Consumer Services.

In The Last Decade

Vikrant Kaushal

20 papers receiving 942 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Hospitality and tourism industry amid COVID-19 pandemic: Perspectives on challenges and learnings from India

2020 404 citations Vikrant Kaushal, Sidharth Srivastava International Journal of Hospitality Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Vikrant Kaushal India	11	404	331	188	161	140	21	985
Muhammad Iskandar Hamzah Malaysia	16	318 0.8×	386 1.2×	135 0.7×	58 0.4×	103 0.7×	59	915
Zhe Ouyang China	15	209 0.5×	267 0.8×	117 0.6×	114 0.7×	370 2.6×	32	837
Anyu Liu United Kingdom	24	1.1k 2.8×	271 0.8×	166 0.9×	392 2.4×	83 0.6×	54	1.7k
Charalampos Saridakis United Kingdom	16	344 0.9×	324 1.0×	155 0.8×	103 0.6×	334 2.4×	32	916
Yen-Nee Goh Malaysia	14	640 1.6×	731 2.2×	191 1.0×	115 0.7×	129 0.9×	24	1.4k
Michel Zins Canada	7	289 0.7×	237 0.7×	147 0.8×	87 0.5×	51 0.4×	15	676
Muhammad Abid Saleem Australia	16	214 0.5×	391 1.2×	238 1.3×	52 0.3×	141 1.0×	44	851
Rishi Kant India	13	222 0.5×	798 2.4×	183 1.0×	41 0.3×	235 1.7×	18	1.2k
Khaled Nawaser Iran	14	111 0.3×	165 0.5×	96 0.5×	114 0.7×	218 1.6×	54	738
Deepak Jaiswal India	18	293 0.7×	1.0k 3.1×	217 1.2×	65 0.4×	305 2.2×	25	1.6k

Countries citing papers authored by Vikrant Kaushal

Since Specialization

Citations

This map shows the geographic impact of Vikrant Kaushal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vikrant Kaushal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vikrant Kaushal more than expected).

Fields of papers citing papers by Vikrant Kaushal

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vikrant Kaushal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vikrant Kaushal. The network helps show where Vikrant Kaushal may publish in the future.

Co-authorship network of co-authors of Vikrant Kaushal

This figure shows the co-authorship network connecting the top 25 collaborators of Vikrant Kaushal. A scholar is included among the top collaborators of Vikrant Kaushal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Vikrant Kaushal. Vikrant Kaushal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Kumar, Vikas & Vikrant Kaushal. (2024). Role of brand heritage and nostalgia in developing perceived brand authenticity. Global Knowledge Memory and Communication. 75(1-2). 36–53. 3 indexed citations

Kumar, Vikas, Vikrant Kaushal, & Mohit Sharma. (2024). Engaging tourists through destination social responsibility: the moderating role of self-congruence. 19(4). 656–669. 1 indexed citations

Soni, Tarun Kumar, et al.. (2023). Capital investments and firm characteristics: The moderating role of economic policy uncertainty in the hospitality sector. International Journal of Hospitality Management. 114. 103562–103562. 6 indexed citations

Kumar, Vikas & Vikrant Kaushal. (2023). Brand ethicality as a driver of psychological, affective and behavioral response to a brand. Marketing Intelligence & Planning. 41(8). 1178–1196. 6 indexed citations

Jaiswal, Deepak, et al.. (2022). Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage. Marketing Intelligence & Planning. 40(5). 573–588. 42 indexed citations

Jaiswal, Deepak, et al.. (2022). What drives electric vehicles in an emerging market?. Marketing Intelligence & Planning. 40(6). 738–754. 34 indexed citations

Srivastava, Sidharth, et al.. (2022). Determinants of restaurant experience during the on-going pandemic scenario in India. Journal of Foodservice Business Research. 26(2). 208–224. 3 indexed citations

Kumar, Vikas, Vikrant Kaushal, & Shashi Shashi. (2022). Role of customer perceived brand ethicality in inducing engagement in online brand communities. Journal of Retailing and Consumer Services. 71. 103184–103184. 31 indexed citations

Kumar, Vikas, Vikrant Kaushal, & Arun Kumar Kaushik. (2022). Building relationship orientation among travelers through destination brand authenticity. Journal Of Vacation Marketing. 29(3). 331–347. 6 indexed citations

10.

Kaushal, Vikrant, et al.. (2021). Determinants of university reputation: conceptual model and empirical investigation in an emerging higher education market. International Journal of Emerging Markets. 18(8). 1846–1867. 25 indexed citations

11.

Jaiswal, Deepak, Vikrant Kaushal, Rishi Kant, & Pankaj Kumar Singh. (2021). Consumer adoption intention for electric vehicles: Insights and evidence from Indian sustainable transportation. Technological Forecasting and Social Change. 173. 121089–121089. 177 indexed citations

12.

Kumar, Vikas & Vikrant Kaushal. (2021). Perceived brand authenticity and social exclusion as drivers of psychological brand ownership. Journal of Retailing and Consumer Services. 61. 102579–102579. 41 indexed citations

13.

Kaushal, Vikrant, et al.. (2021). Sustainable consumption and production of wildlife tourism in Indian tiger reserves: a critical analysis. Worldwide Hospitality and Tourism Themes. 13(1). 95–108. 7 indexed citations

14.

Jaiswal, Deepak, Vikrant Kaushal, Pankaj Kumar Singh, & Abhijeet Biswas. (2020). Green market segmentation and consumer profiling: a cluster approach to an emerging consumer market. Benchmarking An International Journal. 28(3). 792–812. 99 indexed citations

15.

Kaushal, Vikrant & Sidharth Srivastava. (2020). Hospitality and tourism industry amid COVID-19 pandemic: Perspectives on challenges and learnings from India. International Journal of Hospitality Management. 92. 102707–102707. 404 indexed citations breakdown →

16.

Kaushal, Vikrant, et al.. (2019). University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context. Corporate Reputation Review. 23(4). 254–266. 61 indexed citations

17.

Kaushal, Vikrant, et al.. (2019). A Structural Evaluation of University Brand Equity Dimensions: Evidence from Private Indian University. International Journal of Customer Relationship Marketing and Management. 10(2). 1–20. 10 indexed citations

18.

Kaushal, Vikrant, et al.. (2018). A structural analysis of destination brand equity in mountainous tourism destination in northern India. Tourism and Hospitality Research. 19(4). 452–464. 23 indexed citations

19.

Kaushal, Vikrant, et al.. (2017). Understanding destination images of tourism stakeholders: a destination branding perspective.. 6(1). 65–75.

20.

Kaushal, Vikrant, et al.. (2017). From Bhutan, with Love : Exploring the Perceptions of Bhutanese Students Studying Tourism and Hospitality in an Indian University. Prabandhan Indian Journal of Management. 10(6). 29–29. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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