Mobin Fatma

3.0k total citations
44 papers, 2.1k citations indexed

About

Mobin Fatma is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mobin Fatma has authored 44 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 23 papers in Strategy and Management and 23 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mobin Fatma's work include Consumer Behavior in Brand Consumption and Identification (29 papers), Corporate Social Responsibility Reporting (22 papers) and Customer Service Quality and Loyalty (21 papers). Mobin Fatma is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Corporate Social Responsibility Reporting (22 papers) and Customer Service Quality and Loyalty (21 papers). Mobin Fatma collaborates with scholars based in India, Saudi Arabia and Estonia. Mobin Fatma's co-authors include Imran Khan, Zillur Rahman, Linda D. Hollebeek, Jamid Ul Islam, Andrea Pérez, Vikas Kumar, Raouf Ahmad Rather, Amjad Shamim, Yatish Joshi and Shadma Shahid and has published in prestigious journals such as Sustainability, International Journal of Hospitality Management and Journal of Retailing and Consumer Services.

In The Last Decade

Mobin Fatma

44 papers receiving 2.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mobin Fatma India 28 1.5k 1.1k 802 772 367 44 2.1k
Oriol Iglesias Spain 21 2.1k 1.4× 1.4k 1.3× 854 1.1× 1.2k 1.5× 349 1.0× 35 2.9k
Rubén Chumpitaz France 13 1.4k 0.9× 739 0.7× 549 0.7× 1.2k 1.6× 299 0.8× 30 2.1k
Celso Augusto de Matos Brazil 20 1.3k 0.9× 1.0k 1.0× 279 0.3× 1.1k 1.4× 535 1.5× 65 2.2k
Adam Rapp United States 23 752 0.5× 385 0.4× 822 1.0× 1.1k 1.4× 358 1.0× 48 1.8k
Noel Yee‐Man Siu Hong Kong 23 1.1k 0.7× 784 0.7× 384 0.5× 1.0k 1.3× 324 0.9× 40 2.0k
Paolo Guenzi Italy 24 784 0.5× 513 0.5× 541 0.7× 1.2k 1.5× 318 0.9× 40 1.9k
Munyaradzi W. Nyadzayo Australia 20 1.0k 0.7× 945 0.9× 392 0.5× 787 1.0× 309 0.8× 35 1.7k
Atul Parvatiyar United States 15 1.1k 0.7× 612 0.6× 619 0.8× 1.2k 1.6× 306 0.8× 23 2.0k
Betsy Bugg Holloway United States 16 952 0.7× 733 0.7× 360 0.4× 995 1.3× 538 1.5× 22 1.8k
Chatura Ranaweera Canada 21 1.1k 0.8× 906 0.9× 300 0.4× 1.2k 1.6× 597 1.6× 35 2.0k

Countries citing papers authored by Mobin Fatma

Since Specialization
Citations

This map shows the geographic impact of Mobin Fatma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mobin Fatma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mobin Fatma more than expected).

Fields of papers citing papers by Mobin Fatma

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mobin Fatma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mobin Fatma. The network helps show where Mobin Fatma may publish in the future.

Co-authorship network of co-authors of Mobin Fatma

This figure shows the co-authorship network connecting the top 25 collaborators of Mobin Fatma. A scholar is included among the top collaborators of Mobin Fatma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mobin Fatma. Mobin Fatma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Fatma, Mobin & Imran Khan. (2025). CSR, brand image, brand advocacy and brand commitment: a moderated mediation approach. International Journal of Quality and Service Sciences. 17(2). 267–283. 1 indexed citations
2.
Fatma, Mobin & Imran Khan. (2024). Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification. Journal of Brand Management. 31(5). 469–481. 7 indexed citations
3.
Khan, Imran & Mobin Fatma. (2023). Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity. Sustainability. 15(11). 8613–8613. 3 indexed citations
4.
Khan, Imran & Mobin Fatma. (2023). Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator. Sustainability. 15(10). 8259–8259. 6 indexed citations
5.
Khan, Imran & Mobin Fatma. (2023). Understanding the Influence of CPE on Brand Image and Brand Commitment: The Mediating Role of Brand Identification. Sustainability. 15(3). 2291–2291. 11 indexed citations
6.
Khan, Imran & Mobin Fatma. (2023). AR app-based brand engagement and outcomes: A moderated mediation approach. Journal of Retailing and Consumer Services. 76. 103618–103618. 11 indexed citations
7.
Khan, Imran & Mobin Fatma. (2023). CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust. Sustainability. 15(4). 3409–3409. 37 indexed citations
8.
Fatma, Mobin & Imran Khan. (2023). Corporate Social Responsibility and Brand Advocacy among Consumers: The Mediating Role of Brand Trust. Sustainability. 15(3). 2777–2777. 17 indexed citations
9.
Fatma, Mobin & Imran Khan. (2023). How Do Bank Customers’ Perceptions of CSR Influence Marketing Outcomes: Their Trust, Identification, and Commitment?. Sustainability. 15(7). 6000–6000. 4 indexed citations
10.
Fatma, Mobin & Imran Khan. (2023). Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement. Sustainability. 15(7). 5802–5802. 10 indexed citations
11.
Khan, Imran & Mobin Fatma. (2022). Using Netnography to Understand Customer Experience towards Hotel Brands. Sustainability. 15(1). 279–279. 3 indexed citations
12.
Khan, Imran & Mobin Fatma. (2021). Online destination brand experience and authenticity: Does individualism-collectivism orientation matter?. Journal of Destination Marketing & Management. 20. 100597–100597. 69 indexed citations
13.
Khan, Imran, et al.. (2020). Do experience and engagement matter to millennial consumers?. Marketing Intelligence & Planning. 39(2). 329–341. 33 indexed citations
14.
Khan, Imran, et al.. (2020). Customer experience and commitment in retailing: Does customer age matter?. Journal of Retailing and Consumer Services. 57. 102219–102219. 122 indexed citations
15.
Khan, Imran, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, & Zillur Rahman. (2019). Brand engagement and experience in online services. Journal of Services Marketing. 34(2). 163–175. 131 indexed citations
16.
Khan, Imran & Mobin Fatma. (2017). Antecedents and outcomes of brand experience: an empirical study. Journal of Brand Management. 24(5). 439–452. 97 indexed citations
17.
Fatma, Mobin, Imran Khan, & Zillur Rahman. (2016). The effect of CSR on consumer behavioral responses after service failure and recovery. European Business Review. 28(5). 583–599. 35 indexed citations
18.
Khan, Imran, Zillur Rahman, & Mobin Fatma. (2016). The concept of online corporate brand experience: an empirical assessment. Marketing Intelligence & Planning. 34(5). 711–730. 49 indexed citations
19.
Fatma, Mobin, Zillur Rahman, & Imran Khan. (2016). Measuring consumer perception of CSR in tourism industry: Scale development and validation. Journal of Hospitality and Tourism Management. 27. 39–48. 104 indexed citations
20.
Fatma, Mobin, Zillur Rahman, & Imran Khan. (2015). Building company reputation and brand equity through CSR: the mediating role of trust. International Journal of Bank Marketing. 33(6). 840–856. 178 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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