Yong J. Hyun

907 total citations
21 papers, 686 citations indexed

About

Yong J. Hyun is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Yong J. Hyun has authored 21 papers receiving a total of 686 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. Recurrent topics in Yong J. Hyun's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (6 papers) and Neural and Behavioral Psychology Studies (5 papers). Yong J. Hyun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (6 papers) and Neural and Behavioral Psychology Studies (5 papers). Yong J. Hyun collaborates with scholars based in South Korea, United States and Canada. Yong J. Hyun's co-authors include Ji‐Hern Kim, Michael Rothschild, Hyunmo Kang, Minhi Hahn, David Fortin, Sunkyu Jun, James W. Gentry, Robert E. Goldstein, Esther Thorson and Sanjay Putrevu and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Consumer Research and Journal of International Business Studies.

In The Last Decade

Yong J. Hyun

19 papers receiving 613 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yong J. Hyun South Korea	9	421	307	215	119	73	21	686
Laurence Ashworth Canada	13	414 1.0×	440 1.4×	201 0.9×	144 1.2×	96 1.3×	28	891
Franz‐Rudolf Esch Germany	8	660 1.6×	430 1.4×	279 1.3×	71 0.6×	56 0.8×	45	866
Liyin Jin China	15	476 1.1×	433 1.4×	197 0.9×	89 0.7×	43 0.6×	51	839
Andrew D. Gershoff United States	14	621 1.5×	494 1.6×	134 0.6×	148 1.2×	58 0.8×	32	989
Mansur Khamitov Canada	9	408 1.0×	365 1.2×	226 1.1×	111 0.9×	81 1.1×	19	712
Mary T. Curren United States	11	285 0.7×	209 0.7×	194 0.9×	85 0.7×	49 0.7×	18	643
Margo Buchanan‐Oliver New Zealand	17	497 1.2×	428 1.4×	251 1.2×	114 1.0×	25 0.3×	30	829
Isabella Soscia France	14	530 1.3×	416 1.4×	184 0.9×	99 0.8×	40 0.5×	27	882
Glyn Atwal France	14	612 1.5×	405 1.3×	177 0.8×	76 0.6×	69 0.9×	33	851
Robert D. Jewell United States	16	446 1.1×	320 1.0×	136 0.6×	80 0.7×	32 0.4×	42	732

Countries citing papers authored by Yong J. Hyun

Since Specialization

Citations

This map shows the geographic impact of Yong J. Hyun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yong J. Hyun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yong J. Hyun more than expected).

Fields of papers citing papers by Yong J. Hyun

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yong J. Hyun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yong J. Hyun. The network helps show where Yong J. Hyun may publish in the future.

Co-authorship network of co-authors of Yong J. Hyun

This figure shows the co-authorship network connecting the top 25 collaborators of Yong J. Hyun. A scholar is included among the top collaborators of Yong J. Hyun based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yong J. Hyun. Yong J. Hyun is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Kim, Ki Tae, et al.. (2024). From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects. Sport Marketing Quarterly. 33(2). 99–115.

Lee, Sanghak, Ki Tae Kim, Yong J. Hyun, & Byungho Park. (2024). From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects. Sport Marketing Quarterly. 33(2). 99–115. 1 indexed citations

Lee, Sanghak, et al.. (2022). 스포츠경기에서의 자극적 장면이 스폰서십 효과에 미치는 영향: 뉴로마케팅 적용. SHILAP Revista de lepidopterología. 451–463. 1 indexed citations

Hyun, Yong J., et al.. (2018). A Neuro-Scientific Analysis of Affect and Cognition in Consumer Response to the Marketing Stimulus - EEG Analysis of the Relationship between Prefrontal Hemispheric Lateralization and Occipital Alpha Blocking in Ad Exposure. SSRN Electronic Journal. 1 indexed citations

Jun, Sunkyu, et al.. (2015). The moderating effect of self-esteem on consumer responses to global positioning in advertising. International Journal of Advertising. 36(2). 272–292. 12 indexed citations

Hyun, Yong J., et al.. (2015). A Psychological Approach to Define Trust in Exchange Relationships - Trust Characterized by Cognitive, Affective, and Conative Dimensions. SSRN Electronic Journal. 2 indexed citations

Hyun, Yong J., et al.. (2013). The Effect of Time Pressure on Choice and Postpurchase Processes. SSRN Electronic Journal. 1 indexed citations

Kim, Ji‐Hern & Yong J. Hyun. (2012). The importance of social and ideal social dimensions in self‐congruity research. Asian Journal Of Social Psychology. 16(1). 39–49. 23 indexed citations

Kim, Ji‐Hern & Yong J. Hyun. (2010). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management. 40(3). 424–438. 211 indexed citations

10.

Hyun, Yong J., et al.. (2009). Financing as a Marketing Strategy. Marketing Science. 28(3). 526–540. 4 indexed citations

11.

Hyun, Yong J., James W. Gentry, Chan‐Wook Park, & Sunkyu Jun. (2006). An Investigation of Newspaper Ad Memory as Affect Context Involvement and Ad Size-A Korean Case. Journal of Current Issues & Research in Advertising. 28(1). 45–56. 4 indexed citations

12.

Hahn, Minhi, Eugene Won, Hyunmo Kang, & Yong J. Hyun. (2006). Context Effects and Context Maps for Positioning. International Journal of Market Research. 48(2). 139–154. 4 indexed citations

13.

Kang, Hyunmo, et al.. (2006). Effects of perceived behavioral control on the consumer usage intention of e-coupons. Psychology and Marketing. 23(10). 841–864. 182 indexed citations

14.

Jun, Sunkyu, Sanjay Putrevu, Yong J. Hyun, & James W. Gentry. (2003). The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine. Journal of Current Issues & Research in Advertising. 25(2). 1–11. 12 indexed citations

15.

Gentry, James W., Sunkyu Jun, & Yong J. Hyun. (2002). Behavioral Acculturation among Korean Americans. ACR Asia-Pacific Advances. 5. 99–104. 2 indexed citations

16.

Jun, Sunkyu, et al.. (2001). The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 14. 141–153. 37 indexed citations

17.

Jun, Sunkyu, James W. Gentry, & Yong J. Hyun. (2001). Cultural Adaptation of Business Expatriates in the Host Marketplace. Journal of International Business Studies. 32(2). 369–377. 47 indexed citations

18.

Rothschild, Michael, et al.. (1990). CONSTRUCTING A MORE DIFFICULT RECOGNITION TEST FOR TELEVISION COMMERCIAL SCENES. ACR North American Advances. 17. 785–791. 5 indexed citations

19.

Hyun, Yong J.. (1989). An investigation of a TV ad scene's memorability as affected by the contiguous scene's characteristics. Medical Entomology and Zoology. 1 indexed citations

20.

Rothschild, Michael, et al.. (1988). Hemispherically Lateralized EEG as a Response to Television Commercials. Journal of Consumer Research. 15(2). 185–185. 62 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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