Fred Beard

984 total citations
48 papers, 651 citations indexed

About

Fred Beard is a scholar working on Marketing, Management of Technology and Innovation and Visual Arts and Performing Arts. According to data from OpenAlex, Fred Beard has authored 48 papers receiving a total of 651 indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 12 papers in Management of Technology and Innovation and 11 papers in Visual Arts and Performing Arts. Recurrent topics in Fred Beard's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Management and Marketing Education (12 papers) and Art History and Market Analysis (11 papers). Fred Beard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Management and Marketing Education (12 papers) and Art History and Market Analysis (11 papers). Fred Beard collaborates with scholars based in United States and United Kingdom. Fred Beard's co-authors include Doyle Yoon, Joseph B. Walther, Aimei Yang, Kathleen Mortimer, Louisa Ha, Catherine A. Coleman and Edward Timke and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising.

In The Last Decade

Fred Beard

45 papers receiving 572 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Fred Beard United States	15	325	242	122	97	76	48	651
Mark Toncar United States	15	346 1.1×	363 1.5×	93 0.8×	74 0.8×	137 1.8×	24	870
Harlan E. Spotts United States	14	473 1.5×	259 1.1×	203 1.7×	203 2.1×	136 1.8×	40	922
Avery M. Abernethy United States	15	473 1.5×	262 1.1×	44 0.4×	85 0.9×	114 1.5×	42	760
Geraldine Rosa Henderson United States	17	498 1.5×	439 1.8×	112 0.9×	158 1.6×	142 1.9×	36	921
Jennifer Yurchisin United States	16	440 1.4×	236 1.0×	80 0.7×	45 0.5×	164 2.2×	39	795
Mary Walker United States	9	241 0.7×	272 1.1×	38 0.3×	85 0.9×	127 1.7×	21	513
Neil Granitz United States	14	156 0.5×	244 1.0×	98 0.8×	47 0.5×	92 1.2×	19	781
Richard Tansey United States	13	190 0.6×	210 0.9×	71 0.6×	97 1.0×	131 1.7×	26	699
Sarah Turnbull United Kingdom	14	225 0.7×	349 1.4×	79 0.6×	266 2.7×	112 1.5×	35	800
Veronica L. Thomas United States	17	520 1.6×	640 2.6×	117 1.0×	117 1.2×	97 1.3×	50	991

Countries citing papers authored by Fred Beard

Since Specialization

Citations

This map shows the geographic impact of Fred Beard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fred Beard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fred Beard more than expected).

Fields of papers citing papers by Fred Beard

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Fred Beard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fred Beard. The network helps show where Fred Beard may publish in the future.

Co-authorship network of co-authors of Fred Beard

This figure shows the co-authorship network connecting the top 25 collaborators of Fred Beard. A scholar is included among the top collaborators of Fred Beard based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Fred Beard. Fred Beard is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Beard, Fred, et al.. (2019). Author Meets Critics: Comparative Advertising: History, Theory, and Practice. 20(2).

Beard, Fred. (2016). Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957). Journal of Historical Research in Marketing. 8(4). 585–594.

Beard, Fred. (2016). A history of advertising and sales promotion. 203–224. 8 indexed citations

Beard, Fred. (2014). Professionals' views of comparative advertising and the scholarly research literature: A review and synthesis. Journal of Marketing Communications. 22(3). 271–283. 7 indexed citations

Beard, Fred. (2013). A History of Comparative Advertising in the United States. SHAREOK (University of Oklahoma). 15(3). 114–216. 14 indexed citations

Beard, Fred. (2013). Practitioner Views of Comparative Advertising. Journal of Advertising Research. 53(3). 313–323. 12 indexed citations

Beard, Fred & Aimei Yang. (2011). Choosing and Evaluating Digital and Online Media: A Conceptual/Instructional Model. Journal of Advertising Education. 15(2). 5–13. 8 indexed citations

Beard, Fred, et al.. (2010). Turn-taking and the local management of conversation in a highly simultaneous computer-mediated communication system. Indiana Magazine of History (Indiana University). 7(7). 16 indexed citations

Beard, Fred. (2010). Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences. Journal of Macromarketing. 30(3). 270–286. 32 indexed citations

10.

Beard, Fred. (2007). Advertising and Audience Offense: The Role of Intentional Humor. Journal of Marketing Communications. 14(1). 1–17. 55 indexed citations

11.

Beard, Fred, et al.. (2005). Faculty Productivity and Carnegie Institutional Characteristics within AEJMC Programs. Journalism & Mass Communication Educator. 60(2). 176–189. 9 indexed citations

12.

Beard, Fred. (2004). Hard-Sell “Killers” and Soft-Sell “Poets”. Journalism History. 30(3). 141–149. 26 indexed citations

13.

Beard, Fred, et al.. (2004). Humorous Advertising Concepts and Premises: Generation, Execution and Evaluation. Journal of Advertising Education. 8(2). 17–32. 5 indexed citations

14.

Beard, Fred, et al.. (2001). Linking the Use of Advertising Agency Review Consultants to Agency Search Outcomes. Journal of Advertising Research. 41(2). 1–7. 1 indexed citations

15.

Beard, Fred, et al.. (2001). Teaching TV Advertising Creative Using Digital Video on the Desktop. Journal of Advertising Education. 5(1). 23–32. 5 indexed citations

16.

Beard, Fred. (1997). Preparing Campaigns Students for Group Work. Journal of Advertising Education. 2(1). 54–64. 7 indexed citations

17.

Beard, Fred. (1996). Marketing Client Role Ambiguity as a Source of Dissatisfaction in Client-Ad Agency Relationships. Journal of Advertising Research. 36(5). 9–20. 18 indexed citations

18.

Beard, Fred. (1996). Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship. Journal of Business Research. 37(3). 207–215. 43 indexed citations

19.

Beard, Fred. (1995). Marketing clients and their advertising agencies : the antecedents and consequences of client role ambiguity in complex service production. UMI Dissertation Services eBooks. 1 indexed citations

20.

Beard, Fred. (1991). Implementing PC Technology with Organizational Change: Some Obstruct Potential of Computers in Courses. The Journalism Educator. 46(1). 70–73. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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