Sangpil Han
- Marketing top 5%
- Sociology and Political Science top 10%
- Social Psychology
- Gender Studies top 10%
- Electrical and Electronic Engineering
- Co-authors
- Sharon ShavittTina M. LowreySukki YoonBong-Chul KimByoungkwan LeeChoon‐Gi ChoiMyung-Yung JeongSeung‐Ho Ahn
- Topics
- Consumer Behavior in Brand Consumption and Identification (11 papers)Diverse Topics in Contemporary Research (11 papers)Consumer Perception and Purchasing Behavior (11 papers)
- Partner nations
- South KoreaUnited StatesGreece
In The Last Decade
Sangpil Han
27 papers receiving 331 citations
Peers
Comparison fields: 5 of 60
- Marketing 230
- Sociology and Political Science 144
- Social Psychology 53
- Gender Studies 51
- Electrical and Electronic Engineering 46
Countries citing papers authored by Sangpil Han
This map shows the geographic impact of Sangpil Han's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sangpil Han with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sangpil Han more than expected).
Fields of papers citing papers by Sangpil Han
This network shows the impact of papers produced by Sangpil Han. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sangpil Han. The network helps show where Sangpil Han may publish in the future.
Co-authorship network of co-authors of Sangpil Han
This figure shows the co-authorship network connecting the top 25 collaborators of Sangpil Han. A scholar is included among the top collaborators of Sangpil Han based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sangpil Han. Sangpil Han is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 11 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | 5 | |
| 5 | 20 | |
| 6 | 5 | |
| 7 | 3 | |
| 8 | A Study on Advertising Effectiveness of Source Expertness and Social Distance in Facebook: Applying Persuasion Knolwedge Model | 2 |
| 9 | 1 | |
| 10 | 1 | |
| 11 | The study of the brand's prior knowledge influence on the evaluation of advertising message | 1 |
| 12 | A Study on the Prediction of Advertising Expenditure | 1 |
| 13 | A Study on the Influence of the Prior Knowledge of the Cosmetic Brand and Model on Consumer’s Belief Bias of Advertising Message, Evaluation of Brand, and Impulse Buying | 0 |
| 14 | The Power of Advertising and Marketing, Proved with Coffee : A Case Study of Caffebene | 0 |
| 15 | The Usability of Social Media (SNS) in Corporate Communication: Focused on Agenda Setting and Social Presence | 0 |
| 16 | Analysis of the Current Conditions and Contents of Food Advertisement Targeting Children | 1 |
| 17 | Advertising Creativity in Korea: Scale Development and Validation | 8 |
| 18 | Trends in International Advertising Research : Content Analysis of Major Advertising Journals from 1960 to 2005 | 1 |
| 19 | 33 | |
| 20 | Changes of Korean Culture Imbedded in Advertising- Content Analysis of Magazine Advertisements from 1960’s to 2000’s | 1 |
About Sangpil Han
Sangpil Han is a scholar working on Marketing, Cultural Studies and Information Systems and Management, having authored 38 papers that have together received 378 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Diverse Topics in Contemporary Research (11 papers) and Consumer Perception and Purchasing Behavior (11 papers). The work is most often cited by research in Marketing (230 citations), Neuropsychology and Physiological Psychology (11 citations) and Applied Psychology (31 citations). Sangpil Han has collaborated with scholars based in South Korea, United States and Greece. Frequent co-authors include Sharon Shavitt, Tina M. Lowrey, Sukki Yoon, Bong-Chul Kim, Byoungkwan Lee, Choon‐Gi Choi, Myung-Yung Jeong, Seung‐Ho Ahn, John A. Davis and A‐Reum Jung. Their work appears in journals such as Journal of Advertising, Journal of Consumer Psychology and IEEE Photonics Technology Letters.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.