Marat Bakpayev

601 total citations
17 papers, 427 citations indexed

About

Marat Bakpayev is a scholar working on Marketing, Sociology and Political Science and Artificial Intelligence. According to data from OpenAlex, Marat Bakpayev has authored 17 papers receiving a total of 427 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Artificial Intelligence. Recurrent topics in Marat Bakpayev's work include AI in Service Interactions (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (4 papers). Marat Bakpayev is often cited by papers focused on AI in Service Interactions (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (4 papers). Marat Bakpayev collaborates with scholars based in United States, Australia and Denmark. Marat Bakpayev's co-authors include Sukki Yoon, Patrick van Esch, Tae Hyun Baek, Denni Arli, Adilson Borges, Seeun Kim, Patrícia Rossi, Nabila El‐Bassel, Mingway Chang and Louisa Gilbert and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Consumer Marketing and International Journal of Drug Policy.

In The Last Decade

Marat Bakpayev

17 papers receiving 412 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Marat Bakpayev United States	10	154	120	102	65	64	17	427
Young Anna Argyris United States	11	321 2.1×	107 0.9×	89 0.9×	77 1.2×	28 0.4×	16	459
Carolina Salge United States	7	180 1.2×	61 0.5×	105 1.0×	32 0.5×	66 1.0×	12	312
Yongsuk Kim South Korea	8	160 1.0×	57 0.5×	41 0.4×	44 0.7×	17 0.3×	23	275
Chen Xing China	4	419 2.7×	59 0.5×	58 0.6×	213 3.3×	57 0.9×	6	615
Gayle Prybutok United States	10	174 1.1×	66 0.6×	28 0.3×	68 1.0×	18 0.3×	47	476
Ge Zhu China	9	312 2.0×	253 2.1×	36 0.4×	128 2.0×	17 0.3×	20	554
Wenbo Wang China	10	136 0.9×	133 1.1×	89 0.9×	18 0.3×	29 0.5×	24	500
Javed Ali Malaysia	10	68 0.4×	55 0.5×	27 0.3×	30 0.5×	22 0.3×	18	347
Yunwen Wang United States	7	235 1.5×	54 0.5×	51 0.5×	75 1.2×	31 0.5×	35	533
Divya Ramachandran India	9	69 0.4×	30 0.3×	69 0.7×	21 0.3×	202 3.2×	20	533

Countries citing papers authored by Marat Bakpayev

Since Specialization

Citations

This map shows the geographic impact of Marat Bakpayev's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marat Bakpayev with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marat Bakpayev more than expected).

Fields of papers citing papers by Marat Bakpayev

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marat Bakpayev. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marat Bakpayev. The network helps show where Marat Bakpayev may publish in the future.

Co-authorship network of co-authors of Marat Bakpayev

This figure shows the co-authorship network connecting the top 25 collaborators of Marat Bakpayev. A scholar is included among the top collaborators of Marat Bakpayev based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marat Bakpayev. Marat Bakpayev is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Ryoo, Yuhosua, et al.. (2025). High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising. International Journal of Advertising. 45(1). 48–80. 9 indexed citations

Arli, Denni & Marat Bakpayev. (2023). Exploring the role of innovation attributes on mobile payment adoption. Journal of Consumer Marketing. 40(7). 826–841. 10 indexed citations

Roy, Abhijit, et al.. (2023). Technology-enabled well-being in the era of IR4.0: marketing and public policy implications. Journal of Consumer Marketing. 40(4). 431–444. 9 indexed citations

Lee, Younghwa, et al.. (2023). Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals. Journal of Consumer Marketing. 40(6). 702–711. 7 indexed citations

Chugani, Sunaina, et al.. (2022). The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy. Journal of Consumer Affairs. 56(3). 1127–1147. 5 indexed citations

Khan, Arshia, et al.. (2022). Reminiscence Therapy in the Treatment of Depression in the Elderly: Current Perspectives. MDPI (MDPI AG). 2(1). 34–48. 13 indexed citations

Baek, Tae Hyun, Marat Bakpayev, Sukki Yoon, & Seeun Kim. (2021). Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving. International Journal of Advertising. 41(5). 850–867. 75 indexed citations

Roy, Abhijit, et al.. (2021). Opportunities of and threats to consumer well-being in the age of Fourth Industrial Revolution (IR 4.0) technologies. Digital Policy Regulation and Governance. 24(1). 93–105. 9 indexed citations

Pang, Bo, Sameer Deshpande, Mai Nguyen, et al.. (2021). A Critical Overview of Social Marketing in Asia. Social Marketing Quarterly. 27(4). 302–323. 5 indexed citations

10.

Bakpayev, Marat & Russell W. Belk. (2020). Consumer Interactions With Artificial Intelligence Agents – a Historical Perspective. ACR North American Advances. 1 indexed citations

11.

Bakpayev, Marat, Tae Hyun Baek, Patrick van Esch, & Sukki Yoon. (2020). Programmatic creative: AI can think but it cannot feel. Australasian Marketing Journal (AMJ). 30(1). 90–95. 75 indexed citations

12.

Arli, Denni, et al.. (2020). Do consumers really trust cryptocurrencies?. Marketing Intelligence & Planning. 39(1). 74–90. 86 indexed citations

13.

Arli, Denni, Fandy Tjiptono, Aaron Tkaczynski, & Marat Bakpayev. (2020). Grit: the good, the bad and the ugly. Asia Pacific Journal of Marketing and Logistics. 33(5). 1270–1285. 5 indexed citations

14.

Vaidyanathan, Rajiv, Praveen Aggarwal, & Marat Bakpayev. (2018). A Functional Motivation Framework for Examining Superstitious Behavior. Journal of the Association for Consumer Research. 3(4). 454–465. 6 indexed citations

15.

Rossi, Patrícia, Adilson Borges, & Marat Bakpayev. (2015). Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions. Journal of Retailing and Consumer Services. 27. 74–79. 56 indexed citations

16.

Latypov, Alisher, et al.. (2014). Effective use of naloxone among people who inject drugs in Kyrgyzstan and Tajikistan using pharmacy- and community-based distribution approaches. International Journal of Drug Policy. 25(6). 1221–1226. 13 indexed citations

17.

Gilbert, Louisa, Nabila El‐Bassel, Assel Terlikbayeva, et al.. (2010). Couple-Based HIV Prevention for Injecting Drug Users in Kazakhstan: A Pilot Intervention Study. Journal of Prevention & Intervention in the Community. 38(2). 162–176. 43 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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