Subodh Bhat

2.4k total citations
20 papers, 1.7k citations indexed

About

Subodh Bhat is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, Subodh Bhat has authored 20 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Management of Technology and Innovation. Recurrent topics in Subodh Bhat's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (4 papers) and Media, Gender, and Advertising (3 papers). Subodh Bhat is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (4 papers) and Media, Gender, and Advertising (3 papers). Subodh Bhat collaborates with scholars based in United States, Malta and Hungary. Subodh Bhat's co-authors include Srinivas K. Reddy, Susan L. Holak, Richard L. McCline, Yikuan Lee, Subin Im, Daniel L. Wardlow, Thomas W. Leigh, Mary R. Zimmer, Sanjit Sengupta and Richard Fox and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Business Venturing.

In The Last Decade

Subodh Bhat

20 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Subodh Bhat United States 13 1.0k 563 513 391 298 20 1.7k
Mário Augusto Portugal 22 687 0.7× 767 1.4× 598 1.2× 185 0.5× 414 1.4× 75 1.9k
Michael Busler United States 14 1.0k 1.0× 946 1.7× 192 0.4× 266 0.7× 195 0.7× 42 1.8k
Víctor Iglesias Argüelles Spain 23 1.1k 1.1× 733 1.3× 972 1.9× 301 0.8× 359 1.2× 63 2.0k
Anthony Pecotich Australia 19 552 0.6× 408 0.7× 450 0.9× 151 0.4× 425 1.4× 60 1.4k
Frank Alpert Australia 22 943 0.9× 701 1.2× 483 0.9× 145 0.4× 297 1.0× 79 1.7k
Attila Yaprak United States 20 721 0.7× 530 0.9× 493 1.0× 129 0.3× 856 2.9× 60 1.9k
James Reardon United States 21 861 0.9× 385 0.7× 410 0.8× 275 0.7× 286 1.0× 60 1.7k
Earl D. Honeycutt United States 25 597 0.6× 470 0.8× 757 1.5× 245 0.6× 349 1.2× 86 1.8k
Richard Speed Australia 14 946 0.9× 632 1.1× 403 0.8× 91 0.2× 486 1.6× 21 1.6k
Raymond W. LaForge United States 21 526 0.5× 398 0.7× 1.3k 2.5× 830 2.1× 794 2.7× 49 2.5k

Countries citing papers authored by Subodh Bhat

Since Specialization
Citations

This map shows the geographic impact of Subodh Bhat's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Subodh Bhat with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Subodh Bhat more than expected).

Fields of papers citing papers by Subodh Bhat

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Subodh Bhat. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Subodh Bhat. The network helps show where Subodh Bhat may publish in the future.

Co-authorship network of co-authors of Subodh Bhat

This figure shows the co-authorship network connecting the top 25 collaborators of Subodh Bhat. A scholar is included among the top collaborators of Subodh Bhat based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Subodh Bhat. Subodh Bhat is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Bhat, Subodh, et al.. (2018). Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions?. Journal of Current Issues & Research in Advertising. 39(2). 160–177. 8 indexed citations
2.
Im, Subin, Subodh Bhat, & Yikuan Lee. (2014). Consumer perceptions of product creativity, coolness, value and attitude. Journal of Business Research. 68(1). 166–172. 157 indexed citations
3.
McCline, Richard L. & Subodh Bhat. (2012). An Exploratory Investigation into the Role and Importance of Networking Partners of South Asian Entrepreneurs in the Venture Creation Process. International journal of entrepreneurship. 16. 37. 7 indexed citations
4.
Bhat, Subodh, et al.. (2011). Does communicating corporate parent brand heritage help spin‐off stock performance?. Corporate Communications An International Journal. 16(1). 27–37. 1 indexed citations
5.
Zimmer, Mary R. & Subodh Bhat. (2004). The reciprocal effects of extension quality and fit on parent brand attitude. Journal of Product & Brand Management. 13(1). 37–46. 45 indexed citations
6.
Bhat, Subodh, et al.. (2002). Measuring Users' Web Activity to Evaluate and Enhance Advertising Effectiveness. Journal of Advertising. 31(3). 97–106. 62 indexed citations
7.
Gartner, William B. & Subodh Bhat. (2000). Environmental and Ownership Characteristics of Small Businesses and Their Impact on Development. Journal of Small Business Management. 38(3). 14. 16 indexed citations
8.
McCline, Richard L., et al.. (2000). Opportunity Recognition: An Exploratory Investigation of a Component of the Entrepreneurial Process in the Context of the Health Care Industry. Entrepreneurship Theory and Practice. 25(2). 81–94. 264 indexed citations
9.
Bhat, Subodh, et al.. (1999). Predicting new venture survival. Journal of Business Venturing. 14(2). 215–232. 159 indexed citations
10.
Boyd, D. Eric & Subodh Bhat. (1998). The Role of Dual Entitlement and Equity Theories in Consumers' Formation of Fair Price Judgments: An Investigation Within a Business-to-Business Service Setting. Journal of Professional Services Marketing. 17(1). 1–14. 8 indexed citations
11.
Bhat, Subodh, et al.. (1998). Version 6.0.1, Anyone? An Investigation of Consumer Software Upgrading Behavior. The Journal of Marketing Theory and Practice. 6(2). 87–96. 9 indexed citations
12.
Bhat, Subodh, Thomas W. Leigh, & Daniel L. Wardlow. (1998). The Effect of Consumer Prejudices on Ad Processing: Heterosexual Consumers' Responses to Homosexual Imagery in Ads. Journal of Advertising. 27(4). 9–28. 94 indexed citations
13.
Bhat, Subodh, et al.. (1998). An investigation of consumer reactions to the use of different brand names. Journal of Product & Brand Management. 7(1). 41–50. 14 indexed citations
14.
Bhat, Subodh & Srinivas K. Reddy. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing. 15(1). 32–43. 450 indexed citations
15.
Bhat, Subodh. (1996). Some Comments on ''Marketing to the Homosexual (Gay) Market:. Journal of Homosexuality. 31(1-2). 213–217. 6 indexed citations
16.
Bhat, Subodh, Thomas W. Leigh, & Daniel L. Wardlow. (1996). The Effect of Homosexual Imagery in Advertising on Attitude Toward the Ad. Journal of Homosexuality. 31(1-2). 161–176. 32 indexed citations
17.
Bhat, Subodh & Richard Fox. (1996). An investigation of jeopardy effects in store choice. Journal of Retailing and Consumer Services. 3(3). 129–133. 29 indexed citations
18.
Reddy, Srinivas K., Susan L. Holak, & Subodh Bhat. (1994). To Extend or Not to Extend: Success Determinants of Line Extensions. Journal of Marketing Research. 31(2). 243–243. 223 indexed citations
19.
Reddy, Srinivas K., Susan L. Holak, & Subodh Bhat. (1994). To Extend or Not to Extend: Success Determinants of Line Extensions. Journal of Marketing Research. 31(2). 243–262. 122 indexed citations
20.
Bhat, Subodh, et al.. (1993). Diversification Strategies for the Service Sector. Journal of Professional Services Marketing. 9(1). 59–68. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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