Subodh Bhat
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Market Behavior and Pricing 4
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- Entrepreneurship Studies and Influences 3
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- Innovation and Socioeconomic Development 2
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- Media, Gender, and Advertising 3
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- Digital Marketing and Social Media 3
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- Innovation Diffusion and Forecasting 2
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- Technology Adoption and User Behaviour 2
- Co-authors
- Srinivas K. ReddySusan L. HolakRichard L. McClineYikuan LeeSubin ImDaniel L. WardlowThomas W. LeighMary R. Zimmer
- Journals
- Journal of Homosexuality (2 papers)Journal of Advertising (2 papers)Journal of Marketing Research (2 papers)
- Partner nations
- United StatesSouth KoreaHungary
In The Last Decade
Subodh Bhat
20 papers receiving 1.5k citations
Peers
Comparison fields: 5 of 80
- Marketing 1.0k
- Management of Technology and Innovation 391
- Business and International Management 106
- Tourism, Leisure and Hospitality Management 80
- Organizational Behavior and Human Resource Management 513
Countries citing papers authored by Subodh Bhat
This map shows the geographic impact of Subodh Bhat's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Subodh Bhat with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Subodh Bhat more than expected).
Fields of papers citing papers by Subodh Bhat
This network shows the impact of papers produced by Subodh Bhat. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Subodh Bhat. The network helps show where Subodh Bhat may publish in the future.
Co-authorship network
The 14 scholars most cited alongside Subodh Bhat, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 8 | |
| 2 | 2014 | 157 | |
| 3 | An Exploratory Investigation into the Role and Importance of Networking Partners of South Asian Entrepreneurs in the Venture Creation Process | 2012 | 7 |
| 4 | 2011 | 1 | |
| 5 | 2004 | 45 | |
| 6 | 2002 | 62 | |
| 7 | Environmental and Ownership Characteristics of Small Businesses and Their Impact on Development | 2000 | 16 |
| 8 | 2000 | 264 | |
| 9 | 1999 | 159 | |
| 10 | 1998 | 9 | |
| 11 | 1998 | 8 | |
| 12 | 1998 | 94 | |
| 13 | 1998 | 450 | |
| 14 | 1998 | 14 | |
| 15 | 1996 | 29 | |
| 16 | 1996 | 6 | |
| 17 | 1996 | 32 | |
| 18 | 1994 | 223 | |
| 19 | 1994 | 122 | |
| 20 | 1993 | 1 |
About Subodh Bhat
Subodh Bhat is a scholar working on Marketing, Business and International Management and Tourism, Leisure and Hospitality Management, having authored 20 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (4 papers), Media, Gender, and Advertising (3 papers), Entrepreneurship Studies and Influences (3 papers), Digital Marketing and Social Media (3 papers), Innovation Diffusion and Forecasting (2 papers), Technology Adoption and User Behaviour (2 papers) and Innovation and Socioeconomic Development (2 papers). The work is most often cited by research in Marketing (1.0k citations), Management of Technology and Innovation (391 citations) and Business and International Management (106 citations). Subodh Bhat has collaborated with scholars based in United States, South Korea and Hungary. Frequent co-authors include Srinivas K. Reddy, Susan L. Holak, Richard L. McCline, Yikuan Lee, Subin Im, Daniel L. Wardlow, Thomas W. Leigh, Mary R. Zimmer, Sanjit Sengupta and Richard Fox. Their work appears in journals such as Journal of Homosexuality, Journal of Advertising, Journal of Marketing Research, Journal of Product & Brand Management and Journal of Current Issues & Research in Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.