Bernhard Swoboda
- Marketing top 0.5%
- Strategy and Management top 1%
- Organizational Behavior and Human Resource Management top 1%
- Sociology and Political Science top 5%
- Accounting top 5%
- Co-authors
- Dirk MorschettHanna Schramm‐KleinThomas FoschtEdith OlejnikMarkus TaubeJoachim ZentesCesar MalolesIndrajit Sinha
- Topics
- Consumer Behavior in Brand Consumption and Identification (31 papers)International Business and FDI (26 papers)Consumer Retail Behavior Studies (23 papers)
- Journals
- Journal of Business ResearchJournal of the Academy of Marketing ScienceJournal of Retailing
- Partner nations
- GermanyAustriaSwitzerland
In The Last Decade
Bernhard Swoboda
90 papers receiving 2.0k citations
Peers
Comparison fields: 5 of 82
- Marketing 1.1k
- Strategy and Management 1.0k
- Organizational Behavior and Human Resource Management 711
- Sociology and Political Science 475
- Accounting 290
Countries citing papers authored by Bernhard Swoboda
This map shows the geographic impact of Bernhard Swoboda's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bernhard Swoboda with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bernhard Swoboda more than expected).
Fields of papers citing papers by Bernhard Swoboda
This network shows the impact of papers produced by Bernhard Swoboda. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bernhard Swoboda. The network helps show where Bernhard Swoboda may publish in the future.
Co-authorship network of co-authors of Bernhard Swoboda
This figure shows the co-authorship network connecting the top 25 collaborators of Bernhard Swoboda. A scholar is included among the top collaborators of Bernhard Swoboda based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bernhard Swoboda. Bernhard Swoboda is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | 6 | |
| 5 | 1 | |
| 6 | 52 | |
| 7 | 42 | |
| 8 | 44 | |
| 9 | The Globalness Route Toward Brand Equity: How Consumer and Brand Level Factors Change the Route to Success | 0 |
| 10 | Doing the Right Things and Doing the Things Right - Endorsers in Retail Store Flyer Advertising | 3 |
| 11 | Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry | 11 |
| 12 | 7 | |
| 13 | Verticalization: the Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry | 8 |
| 14 | Shopping Orientations As Determinants of Attitude Towards Food Retailers and Perception of Store Attributes | 2 |
| 15 | 0 | |
| 16 | 4 | |
| 17 | Dynamische Prozesse der Internationalisierung : managementtheoretische und empirische Perspektiven des unternehmerischen Wandels | 5 |
| 18 | Dynamische Prozesse der Internationalisierung | 2 |
| 19 | Convenience-Orientation B Consumer Preferences and Measurement With Conjoint Analysis | 4 |
| 20 | Grundbegriffe des internationalen Managements | 2 |
About Bernhard Swoboda
Bernhard Swoboda is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 97 papers that have together received 2.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (31 papers), International Business and FDI (26 papers) and Consumer Retail Behavior Studies (23 papers). The work is most often cited by research in Marketing (1.1k citations), Strategy and Management (1.0k citations) and Organizational Behavior and Human Resource Management (711 citations). Bernhard Swoboda has collaborated with scholars based in Germany, Austria and Switzerland. Frequent co-authors include Dirk Morschett, Hanna Schramm‐Klein, Thomas Foscht, Edith Olejnik, Markus Taube, Joachim Zentes, Cesar Maloles, Indrajit Sinha, Stephan Grzeskowiak and M. Joseph Sirgy. Their work appears in journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.