Bernhard Swoboda

4.1k total citations
97 papers, 2.2k citations indexed

About

Bernhard Swoboda is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Bernhard Swoboda has authored 97 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 48 papers in Strategy and Management, 43 papers in Marketing and 25 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bernhard Swoboda's work include Consumer Behavior in Brand Consumption and Identification (31 papers), International Business and FDI (26 papers) and Consumer Retail Behavior Studies (23 papers). Bernhard Swoboda is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), International Business and FDI (26 papers) and Consumer Retail Behavior Studies (23 papers). Bernhard Swoboda collaborates with scholars based in Germany, Austria and Switzerland. Bernhard Swoboda's co-authors include Dirk Morschett, Hanna Schramm‐Klein, Thomas Foscht, Edith Olejnik, Markus Taube, Joachim Zentes, Cesar Maloles, Indrajit Sinha, Stephan Grzeskowiak and M. Joseph Sirgy and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing.

In The Last Decade

Bernhard Swoboda

90 papers receiving 2.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bernhard Swoboda Germany 27 1.1k 1.0k 711 475 290 97 2.2k
Manisha Singal United States 23 992 0.9× 881 0.8× 621 0.9× 630 1.3× 440 1.5× 67 2.2k
Rebecca J. Slotegraaf United States 19 1000 0.9× 1.7k 1.6× 649 0.9× 499 1.1× 342 1.2× 27 2.9k
Attila Yaprak United States 20 721 0.6× 856 0.8× 493 0.7× 530 1.1× 199 0.7× 60 1.9k
Ayşegül Özsomer Türkiye 17 957 0.8× 1.2k 1.2× 640 0.9× 621 1.3× 228 0.8× 36 2.5k
Robert Dahlstrøm United States 26 772 0.7× 1.2k 1.2× 914 1.3× 494 1.0× 194 0.7× 65 2.4k
Flora F. Gu Hong Kong 19 495 0.4× 777 0.7× 491 0.7× 748 1.6× 234 0.8× 32 1.9k
Nicholas Alexander United Kingdom 29 664 0.6× 1.4k 1.3× 538 0.8× 429 0.9× 279 1.0× 103 2.2k
Veronica Wong United Kingdom 22 767 0.7× 875 0.8× 511 0.7× 386 0.8× 105 0.4× 70 1.8k
Kapil R. Tuli Singapore 14 1.3k 1.1× 821 0.8× 1.0k 1.4× 475 1.0× 227 0.8× 23 2.2k
Kersi D. Antia United States 19 580 0.5× 1.1k 1.0× 597 0.8× 369 0.8× 212 0.7× 27 2.0k

Countries citing papers authored by Bernhard Swoboda

Since Specialization
Citations

This map shows the geographic impact of Bernhard Swoboda's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bernhard Swoboda with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bernhard Swoboda more than expected).

Fields of papers citing papers by Bernhard Swoboda

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bernhard Swoboda. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bernhard Swoboda. The network helps show where Bernhard Swoboda may publish in the future.

Co-authorship network of co-authors of Bernhard Swoboda

This figure shows the co-authorship network connecting the top 25 collaborators of Bernhard Swoboda. A scholar is included among the top collaborators of Bernhard Swoboda based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bernhard Swoboda. Bernhard Swoboda is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Jacobs, Nele & Bernhard Swoboda. (2024). How perceived stakeholder orientations affect consumers’ perceived firm innovativeness across nations. Journal of Business Research. 189. 115125–115125. 1 indexed citations
3.
Grzeskowiak, Stephan, et al.. (2021). How do seniors evaluate retirement homes? The effects of functional congruity, self-congruity, and lifestyle congruity. Journal of Housing and the Built Environment. 37(4). 1723–1743. 1 indexed citations
4.
Swoboda, Bernhard, et al.. (2019). National cultural value models and reputation of MNCs. Cross Cultural & Strategic Management. 26(2). 166–198. 20 indexed citations
5.
Swoboda, Bernhard, et al.. (2017). An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats. Marketing ZFP. 39(4). 24–36. 2 indexed citations
6.
Swoboda, Bernhard, et al.. (2016). Predictors and effects of retail brand equity – A cross-sectoral analysis. Journal of Retailing and Consumer Services. 31. 265–276. 42 indexed citations
7.
Swoboda, Bernhard, et al.. (2013). Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers. Journal of Retailing. 89(4). 447–459. 41 indexed citations
8.
Swoboda, Bernhard, et al.. (2011). The Globalness Route Toward Brand Equity: How Consumer and Brand Level Factors Change the Route to Success. ACR North American Advances.
9.
Swoboda, Bernhard, et al.. (2010). Doing the Right Things and Doing the Things Right - Endorsers in Retail Store Flyer Advertising. ACR North American Advances. 3 indexed citations
10.
Swoboda, Bernhard, Nicolae Al. Pop, & Dan‐Cristian Dabija. (2010). Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry. Econstor (Econstor). 12(28). 634–649. 11 indexed citations
11.
Morschett, Dirk, Hanna Schramm‐Klein, & Bernhard Swoboda. (2010). Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?. Journal of International Management. 16(1). 60–77. 220 indexed citations
12.
Morschett, Dirk, et al.. (2009). European Retail Research. DIAL (Catholic University of Leuven). 7 indexed citations
13.
Schramm‐Klein, Hanna, Dirk Morschett, & Bernhard Swoboda. (2008). Verticalization: the Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry. ACR North American Advances. 8 indexed citations
14.
Morschett, Dirk, Bernhard Swoboda, & Hanna Schramm‐Klein. (2005). Shopping Orientations As Determinants of Attitude Towards Food Retailers and Perception of Store Attributes. ACR European Advances. 2 indexed citations
15.
Zentes, Joachim & Bernhard Swoboda. (2004). Fallstudien zum internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven. Gabler eBooks.
16.
Zentes, Joachim, Bernhard Swoboda, & Dirk Morschett. (2003). Kooperationen, Allianzen und Netzwerke : Grundlagen - Ansätze - Perspektiven. Gabler eBooks. 4 indexed citations
17.
Swoboda, Bernhard. (2002). Dynamische Prozesse der Internationalisierung. 2 indexed citations
18.
Swoboda, Bernhard. (2002). Dynamische Prozesse der Internationalisierung : managementtheoretische und empirische Perspektiven des unternehmerischen Wandels. Deutscher Universitätsverlag eBooks. 5 indexed citations
19.
Swoboda, Bernhard. (2001). Convenience-Orientation B Consumer Preferences and Measurement With Conjoint Analysis. ACR European Advances. 4 indexed citations
20.
Zentes, Joachim & Bernhard Swoboda. (1997). Grundbegriffe des internationalen Managements. Schäffer-Poeschel eBooks. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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