Stephen L. Vargo
Impact in
- Marketing top 0.01%
- Service and Product Innovation
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 101
- Service and Product Innovation 96
- Consumer Behavior in Brand Consumption and Identification 22
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- Customer Service Quality and Loyalty 51
- Management and Organizational Studies 13
- Co-authors
- Robert F. LuschMelissa Archpru AkakaPaul P. MaglioHeiko WielandMatthew O’BrienJennifer D. ChandlerFrederick E. WebsterRuth N. Bolton
- Journals
- AMS Review (8 papers)Journal of the Academy of Marketing Science (8 papers)Marketing Theory (7 papers)Journal of Business Research (6 papers)Industrial Marketing Management (4 papers)
- Partner nations
- United StatesFinlandSweden
In The Last Decade
Stephen L. Vargo
110 papers receiving 33.8k citations
Hit Papers
Peers
Comparison fields: 5 of 147
- Marketing 28.3k
- Organizational Behavior and Human Resource Management 17.1k
- Business and International Management 2.4k
- Management of Technology and Innovation 5.3k
- Strategy and Management 8.6k
Countries citing papers authored by Stephen L. Vargo
This map shows the geographic impact of Stephen L. Vargo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Stephen L. Vargo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Stephen L. Vargo more than expected).
Fields of papers citing papers by Stephen L. Vargo
This network shows the impact of papers produced by Stephen L. Vargo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Stephen L. Vargo. The network helps show where Stephen L. Vargo may publish in the future.
Co-authors
The 25 scholars most cited alongside Stephen L. Vargo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 18 | |
| 3 | 2023 | 38 | |
| 4 | 2023 | 8 | |
| 5 | 2021 | 19 | |
| 6 | 2021 | 33 | |
| 7 | 2021 | 1 | |
| 8 | 2021 | 22 | |
| 9 | 2018 | 2 | |
| 10 | 2016 | 39 | |
| 11 | 2015 | 4 | |
| 12 | 2014 | 32 | |
| 13 | 2013 | 337 | |
| 14 | Being Innovative About Service Innovation: Service, Design and Digitalization | 2012 | 4 |
| 15 | Health Care Customer Value Cocreation Practice Styles Hit paper breakdown → | 2012 | 809 |
| 16 | 2010 | 10 | |
| 17 | 2008 | 264 | |
| 18 | Service-dominant logic: continuing the evolution Hit paper breakdown → | 2007 | 4775 |
| 19 | The Service-dominant Logic of Marketing: Dialog, Debate, and Directions Hit paper breakdown → | 2006 | 1175 |
| 20 | Evolving to a New Dominant Logic for Marketing Hit paper breakdown → | 2003 | 9174 |
About Stephen L. Vargo
Stephen L. Vargo is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Business and International Management, Management of Technology and Innovation and Strategy and Management, having authored 112 papers that have together received 37.0k indexed citations. Recurring topics across this work include Service and Product Innovation (96 papers), Customer Service Quality and Loyalty (51 papers), Consumer Behavior in Brand Consumption and Identification (22 papers), Innovative Approaches in Technology and Social Development (16 papers), Digital Marketing and Social Media (13 papers), Innovation and Knowledge Management (13 papers), Management and Organizational Studies (13 papers) and Information Systems Theories and Implementation (12 papers). The work is most often cited by research in Marketing (28.3k citations), Organizational Behavior and Human Resource Management (17.1k citations), Business and International Management (2.4k citations), Management of Technology and Innovation (5.3k citations) and Strategy and Management (8.6k citations). Stephen L. Vargo has collaborated with scholars based in United States, Finland and Sweden. Frequent co-authors include Robert F. Lusch, Melissa Archpru Akaka, Paul P. Maglio, Heiko Wieland, Matthew O’Brien, Jennifer D. Chandler, Frederick E. Webster, Ruth N. Bolton, Mohan Tanniru and Yi He. Their work appears in journals such as AMS Review, Journal of the Academy of Marketing Science, Marketing Theory, Journal of Business Research and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.