Robert F. Lusch

56.4k total citations · 16 hit papers
185 papers, 36.9k citations indexed

About

Robert F. Lusch is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Robert F. Lusch has authored 185 papers receiving a total of 36.9k indexed citations (citations by other indexed papers that have themselves been cited), including 86 papers in Marketing, 60 papers in Organizational Behavior and Human Resource Management and 49 papers in Strategy and Management. Recurrent topics in Robert F. Lusch's work include Customer Service Quality and Loyalty (57 papers), Service and Product Innovation (54 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Robert F. Lusch is often cited by papers focused on Customer Service Quality and Loyalty (57 papers), Service and Product Innovation (54 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Robert F. Lusch collaborates with scholars based in United States, Canada and Italy. Robert F. Lusch's co-authors include Stephen L. Vargo, James R. Brown, Satish Nambisan, Frederick E. Webster, Matthew O’Brien, Ruth N. Bolton, Michael Harvey, David A. Griffith, Mohan Tanniru and Gene R. Laczniak and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Robert F. Lusch

182 papers receiving 33.5k citations

Hit Papers

5 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Evolving to a New Dominant Logic for Marketing

2003 9.2k citations Stephen L. Vargo, Robert F. Lusch Journal of Marketing profile →
Service-dominant logic: continuing the evolution

2007 4.8k citations Stephen L. Vargo, Robert F. Lusch Journal of the Academy of Marketing Science profile →
Institutions and axioms: an extension and update of service-dominant logic

2015 2.2k citations Stephen L. Vargo, Robert F. Lusch Journal of the Academy of Marketing Science profile →
Service Innovation: A Service-Dominant Logic Perspective1

2015 1.2k citations Robert F. Lusch et al. profile →
Service-dominant logic: reactions, reflections and refinements

2006 1.2k citations Robert F. Lusch, Stephen L. Vargo profile →
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

2006 1.2k citations Robert F. Lusch, Stephen L. Vargo et al. Medical Entomology and Zoology profile →
Competing through service: Insights from service-dominant logic

2006 1.2k citations Robert F. Lusch, Stephen L. Vargo et al. profile →
Interdependency, Contracting, and Relational Behavior in Marketing Channels

1996 1.1k citations Robert F. Lusch, James R. Brown Journal of Marketing profile →
It's all B2B…and beyond: Toward a systems perspective of the market

2010 1.0k citations Stephen L. Vargo, Robert F. Lusch profile →
The Four Service Marketing Myths

2004 879 citations Stephen L. Vargo, Robert F. Lusch profile →
Service-dominant logic 2025

2016 835 citations Stephen L. Vargo, Robert F. Lusch profile →
Service, value networks and learning

2009 683 citations Robert F. Lusch, Stephen L. Vargo et al. Journal of the Academy of Marketing Science profile →
From goods to service(s): Divergences and convergences of logics

2008 638 citations Stephen L. Vargo, Robert F. Lusch profile →
Service Systems

2014 374 citations Robert F. Lusch et al. profile →
Social Media Analytics and Intelligence

2010 368 citations Hsinchun Chen, Robert F. Lusch et al. IEEE Intelligent Systems profile →
Service-Dominant Logic: Premises, Perspectives, Possibilities

2014 336 citations Robert F. Lusch, Stephen L. Vargo Medical Entomology and Zoology profile →

Peers

Countries citing papers authored by Robert F. Lusch

Since Specialization

Citations

This map shows the geographic impact of Robert F. Lusch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert F. Lusch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert F. Lusch more than expected).

Fields of papers citing papers by Robert F. Lusch

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert F. Lusch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert F. Lusch. The network helps show where Robert F. Lusch may publish in the future.

Co-authorship network of co-authors of Robert F. Lusch

This figure shows the co-authorship network connecting the top 25 collaborators of Robert F. Lusch. A scholar is included among the top collaborators of Robert F. Lusch based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert F. Lusch. Robert F. Lusch is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

#	Work	Indexed citations
1	Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening 2020 ·Journal of Macromarketing ·(unknown), Deidre Popovich, Dale F. Duhan, Robert F. Lusch	8
2	Evolving to a Service-Dominant Logic for Health 2015 ·Australian Health Review ·Keith A. Joiner, Robert F. Lusch	2
3	Capabilities that enhance outcomes of an episodic supply chain collaboration 2011 ·Journal of Operations Management ·Zach G. Zacharia, Nancy W. Nix, Robert F. Lusch	251
4	User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth 2010 ·SSRN Electronic Journal ·Liu Yong, Yubo Chen, Robert F. Lusch, Hsinchun Chen, David Zimbra, Shuo Zeng	21
5	The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier 2010 ·IEEE Intelligent Systems ·Robert F. Lusch, Yong Liu, Yubo Chen	11
6	Too much theory, not enough understanding⋆ 2009 ·Journal of Operations Management ·Roger W. Schmenner, Luk N. Van Wassenhove, Mikko Ketokivi, (unknown), Robert F. Lusch	92
7	Agent-Based Modeling of Ambidextrous Organizations: Virtualizing Competitive Strategy 2007 ·IEEE Intelligent Systems ·Nicholas S. P. Tay, Robert F. Lusch	8
8	Service-dominant logic: continuing the evolution breakdown → 2007 ·Journal of the Academy of Marketing Science ·Stephen L. Vargo, Robert F. Lusch	4775
9	The Service-dominant Logic of Marketing: Dialog, Debate, and Directions breakdown → 2006 ·Medical Entomology and Zoology ·Robert F. Lusch, Stephen L. Vargo, Ruth N. Bolton, Frederick E. Webster	1175
10	Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice 2005 ·Journal of Operations Management ·David A. Griffith, Michael Harvey, Robert F. Lusch	413
11	An Examination of the Influence of Procedural Justice on Long-Term Orientation in Wholesaler-Supplier Relationships 2000 ·Journal of Marketing Channels ·David A. Griffith, Robert F. Lusch	11
12	Creating Long-Term Marketing Health 2000 ·Robert F. Lusch	2
13	Beyond Traditional Due Diligence for Mergers an Acquisitions in the 21st Century 1998 ·Michael Harvey, (unknown), Robert F. Lusch	4
14	Informal and Formal Care for the Elderly 1997 ·Health Marketing Quarterly ·(unknown), Robert F. Lusch	7
15	Interdependency, Contracting, and Relational Behavior in Marketing Channels 1996 ·Journal of Marketing ·Robert F. Lusch, James R. Brown	483
16	Personal Differences, Job Tension, Job Outcomes, and Store Performance: A Study of Retail Store Managers 1990 ·Journal of Marketing ·Robert F. Lusch, (unknown)	61
17	Patronage behavior and retail management 1983 ·North-Holland eBooks ·William R. Darden, Robert F. Lusch	168
18	Integration of Economic Geography and Social Psychological Models of Patronage Behavior 1981 ·ACR North American Advances ·Robert F. Lusch	3
19	Social Marketing: Its Ethical Dimensions 1979 ·Journal of Marketing ·Gene R. Laczniak, Robert F. Lusch, Patrick E. Murphy	84
20	Durable Accumulation: an Examination of Priority Patterns 1978 ·ACR North American Advances ·Robert F. Lusch, Edward F. Stafford, Jack J. Kasulis	9

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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