Robert F. Lusch

56.4k citations
185 papers · 36.9k indexed · 16 hit papers · h-index 64
Topics
Customer Service Quality and Loyalty (57 papers)Service and Product Innovation (54 papers)Consumer Behavior in Brand Consumption and Identification (23 papers)
Journals
SHILAP Revista de lepidopterologíaJournal of MarketingJournal of Marketing Research
Partner nations
United StatesCanadaItaly

In The Last Decade

Robert F. Lusch

182 papers receiving 33.5k citations

Hit Papers

Evolving to a New Dominant Logic for Marketing1996202620062016200320072015201520062.5k5.0k7.5k

Peers

Robert F. Lusch
Comparison fields: 5 of 155
  • Marketing 24.5k
  • Organizational Behavior and Human Resource Management 16.6k
  • Sociology and Political Science 11.0k
  • Strategy and Management 10.4k
  • Management of Technology and Innovation 4.6k
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Robert F. Lusch relative to Stephen L. Vargo United States Stephen L. Vargo's profile →
Citations per field
00.5×1.5×
Stephen L. Vargo · 1×
Citations per year

Countries citing papers authored by Robert F. Lusch

Since Specialization
Citations

This map shows the geographic impact of Robert F. Lusch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert F. Lusch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert F. Lusch more than expected).

Fields of papers citing papers by Robert F. Lusch

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert F. Lusch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert F. Lusch. The network helps show where Robert F. Lusch may publish in the future.

Co-authorship network of co-authors of Robert F. Lusch

This figure shows the co-authorship network connecting the top 25 collaborators of Robert F. Lusch. A scholar is included among the top collaborators of Robert F. Lusch based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert F. Lusch. Robert F. Lusch is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 8
2 2
3 251
4
User-Generated Content on Social Media: Predicting Market Success with Online Word-of-Mouth
21
5
The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier
11
6 92
7 8
8
Service-dominant logic: continuing the evolutionbreakdown →
4775
9
The Service-dominant Logic of Marketing: Dialog, Debate, and Directionsbreakdown →
1175
10 413
11 11
12
Creating Long-Term Marketing Health
2
13
Beyond Traditional Due Diligence for Mergers an Acquisitions in the 21st Century
4
14 7
15 483
16 61
17
Patronage behavior and retail management
168
18
Integration of Economic Geography and Social Psychological Models of Patronage Behavior
3
19 84
20
Durable Accumulation: an Examination of Priority Patterns
9

About Robert F. Lusch

Robert F. Lusch is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Business and International Management, having authored 185 papers that have together received 36.9k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (57 papers), Service and Product Innovation (54 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). The work is most often cited by research in Marketing (24.5k citations), Organizational Behavior and Human Resource Management (16.6k citations) and Business and International Management (2.1k citations). Robert F. Lusch has collaborated with scholars based in United States, Canada and Italy. Frequent co-authors include Stephen L. Vargo, James R. Brown, Satish Nambisan, Frederick E. Webster, Matthew O’Brien, Ruth N. Bolton, Michael Harvey, David A. Griffith, Mohan Tanniru and Gene R. Laczniak. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Marketing Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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