Srini S. Srinivasan

6.2k total citations · 2 hit papers
17 papers, 4.6k citations indexed

About

Srini S. Srinivasan is a scholar working on Marketing, Economics and Econometrics and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Srini S. Srinivasan has authored 17 papers receiving a total of 4.6k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 6 papers in Economics and Econometrics and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Srini S. Srinivasan's work include Consumer Market Behavior and Pricing (8 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Srini S. Srinivasan is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Srini S. Srinivasan collaborates with scholars based in United States, France and Switzerland. Srini S. Srinivasan's co-authors include Ronald C. Anderson, Masaaki Kotabe, Preet S. Aulakh, Robert J. Kent, Patrick D. Lynch, Kapil Bawa, Brian D. Till, Rajendra K. Srivastava, Venkatram Ramaswamy and Sridhar N. Ramaswami and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of International Business Studies.

In The Last Decade

Srini S. Srinivasan

17 papers receiving 4.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Customer loyalty in e-commerce: an exploration of its antecedents and consequences

2002 1.7k citations Srini S. Srinivasan, Ronald C. Anderson et al. Journal of Retailing profile →
E‐satisfaction and e‐loyalty: A contingency framework

2003 1.7k citations Ronald C. Anderson, Srini S. Srinivasan Psychology and Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Srini S. Srinivasan United States	14	2.5k	2.3k	2.3k	2.2k	698	17	4.6k
Deepak Sirdeshmukh United States	11	3.2k 1.3×	2.7k 1.2×	2.1k 0.9×	1.4k 0.7×	1.2k 1.7×	22	5.3k
Harvir S. Bansal Canada	13	2.0k 0.8×	1.9k 0.8×	2.1k 0.9×	1.1k 0.5×	435 0.6×	18	3.7k
Josée Bloemer Netherlands	25	3.4k 1.4×	3.3k 1.4×	2.0k 0.9×	1.0k 0.5×	612 0.9×	49	5.0k
Mary W. Sullivan United States	14	2.9k 1.2×	3.2k 1.4×	1.7k 0.7×	1.0k 0.5×	1.1k 1.5×	22	5.4k
Walfried M. Lassar United States	20	2.0k 0.8×	2.2k 1.0×	1.6k 0.7×	930 0.4×	765 1.1×	33	3.9k
Spiros Gounaris Greece	26	2.8k 1.1×	2.0k 0.9×	1.4k 0.6×	1.0k 0.5×	1.4k 2.0×	61	4.4k
Cleopatra Veloutsou United Kingdom	37	2.1k 0.8×	3.8k 1.6×	3.6k 1.6×	1.0k 0.5×	701 1.0×	104	5.6k
Manjit S. Yadav United States	22	1.5k 0.6×	1.9k 0.8×	1.4k 0.6×	782 0.4×	790 1.1×	31	3.7k
Russell Abratt South Africa	39	1.9k 0.8×	2.8k 1.2×	1.6k 0.7×	679 0.3×	1.8k 2.6×	123	4.9k
Anthony D. Miyazaki United States	27	993 0.4×	2.1k 0.9×	1.9k 0.8×	1.2k 0.6×	743 1.1×	42	3.9k

Countries citing papers authored by Srini S. Srinivasan

Since Specialization

Citations

This map shows the geographic impact of Srini S. Srinivasan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Srini S. Srinivasan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Srini S. Srinivasan more than expected).

Fields of papers citing papers by Srini S. Srinivasan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Srini S. Srinivasan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Srini S. Srinivasan. The network helps show where Srini S. Srinivasan may publish in the future.

Co-authorship network of co-authors of Srini S. Srinivasan

This figure shows the co-authorship network connecting the top 25 collaborators of Srini S. Srinivasan. A scholar is included among the top collaborators of Srini S. Srinivasan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Srini S. Srinivasan. Srini S. Srinivasan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

17 of 17 papers shown

1.

Srinivasan, Srini S., et al.. (2003). Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm’s Performance. International journal of business and economics. 2(2). 167–176. 69 indexed citations

2.

Anderson, Ronald C. & Srini S. Srinivasan. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology and Marketing. 20(2). 123–138. 1655 indexed citations breakdown →

3.

Kumar, V., et al.. (2003). Price discounts or coupon promotions: does it matter?. Journal of Business Research. 57(9). 933–941. 24 indexed citations

4.

Suri, Rajneesh, Rajesh V. Manchanda, Kent B. Monroe, & Srini S. Srinivasan. (2002). The Impact of Computer Anxiety on the Evaluation of Prices on the Internet. ACR North American Advances. 29(1). 254. 2 indexed citations

5.

Kotabe, Masaaki, Srini S. Srinivasan, & Preet S. Aulakh. (2002). Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities. Journal of International Business Studies. 33(1). 79–97. 490 indexed citations

6.

Colombo, Richard, Kapil Bawa, & Srini S. Srinivasan. (2002). Examining the dimensionality of coupon proneness: a random coefficients approach. Journal of Retailing and Consumer Services. 10(1). 27–33. 10 indexed citations

7.

Srinivasan, Srini S. & Brian D. Till. (2002). Evaluation of search, experience and credence attributes: role of brand name and product trial. Journal of Product & Brand Management. 11(7). 417–431. 87 indexed citations

8.

Srinivasan, Srini S., et al.. (2002). Customer loyalty in e-commerce: an exploration of its antecedents and consequences. Journal of Retailing. 78(1). 41–50. 1694 indexed citations breakdown →

9.

Lynch, Patrick D., Robert J. Kent, & Srini S. Srinivasan. (2001). The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries. Journal of Advertising Research. 41(3). 15–23. 267 indexed citations

10.

Sinha, Indrajit, et al.. (1999). Consumer Evaluations of Price and Promotional Restrictions—A Public Policy Perspective. Journal of Public Policy & Marketing. 18(1). 37–51. 24 indexed citations

11.

Ramaswami, Sridhar N. & Srini S. Srinivasan. (1998). Analyzing the Impact of Promotions on Manufacturer and Retailer Performance. Journal of Marketing Channels. 6(3-4). 131–145. 2 indexed citations

12.

Ramaswamy, Venkatram & Srini S. Srinivasan. (1998). Coupon characteristics and redemption intentions: A segment-level analysis. Psychology and Marketing. 15(1). 59–80. 35 indexed citations

13.

Srinivasan, Srini S. & Ronald C. Anderson. (1998). Concepts and strategy guidelines for designing value enhancing sales promotions. Journal of Product & Brand Management. 7(5). 410–420. 33 indexed citations

14.

Ramaswami, Sridhar N., et al.. (1997). Information Asymmetry Between Salesperson and Supervisor: Postulates from Agency and Social Exchange Theories. Journal of Personal Selling and Sales Management. 17(3). 29–50. 39 indexed citations

15.

Bawa, Kapil, Srini S. Srinivasan, & Rajendra K. Srivastava. (1997). Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption. Journal of Marketing Research. 34(4). 517–525. 78 indexed citations

16.

Bawa, Kapil, Srini S. Srinivasan, & Rajendra K. Srivastava. (1997). Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption. Journal of Marketing Research. 34(4). 517–517. 47 indexed citations

17.

Srinivasan, Srini S., Robert P. Leone, & Francis Mulhern. (1995). The Advertising Exposure Effect of Free Standing Inserts. Journal of Advertising. 24(1). 29–40. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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