Francis Mulhern

1.8k total citations
31 papers, 1.2k citations indexed

About

Francis Mulhern is a scholar working on Marketing, Economics and Econometrics and Literature and Literary Theory. According to data from OpenAlex, Francis Mulhern has authored 31 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 6 papers in Economics and Econometrics and 3 papers in Literature and Literary Theory. Recurrent topics in Francis Mulhern's work include Consumer Market Behavior and Pricing (10 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Francis Mulhern is often cited by papers focused on Consumer Market Behavior and Pricing (10 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Francis Mulhern collaborates with scholars based in United States. Francis Mulhern's co-authors include Robert P. Leone, Jane Jacobs, Alan M. Wald, Jerome D. Williams, Srini S. Srinivasan, James G. Hutton, Nicolau Sevcenko, Edward C. Malthouse and William E. Cain and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Francis Mulhern

26 papers receiving 975 citations

Peers

Francis Mulhern
Bari A. Harlam United States
Wilfried R. Vanhonacker United States
Peter Ebbes United States
Debanjan Mitra United States
Andreas Hinterhuber Italy
Jeongwen Chiang United States
Hermann Simon Germany
Francisco Mas Ruiz Spain
Yolanda Polo Spain
Peter J. LaPlaca United States
Bari A. Harlam United States
Francis Mulhern
Citations per year, relative to Francis Mulhern Francis Mulhern (= 1×) peers Bari A. Harlam

Countries citing papers authored by Francis Mulhern

Since Specialization
Citations

This map shows the geographic impact of Francis Mulhern's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Francis Mulhern with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Francis Mulhern more than expected).

Fields of papers citing papers by Francis Mulhern

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Francis Mulhern. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Francis Mulhern. The network helps show where Francis Mulhern may publish in the future.

Co-authorship network of co-authors of Francis Mulhern

This figure shows the co-authorship network connecting the top 25 collaborators of Francis Mulhern. A scholar is included among the top collaborators of Francis Mulhern based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Francis Mulhern. Francis Mulhern is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mulhern, Francis. (2022). Raymond Williams. Crítica Marxista.. 29(54). 61–66. 1 indexed citations
2.
Mulhern, Francis. (2016). Big Data and the Digital Transformation in Advertising. 95–110. 2 indexed citations
3.
Mulhern, Francis. (2014). Licensed to Look: James Bond and the Heroism of Consumption. 221–239. 4 indexed citations
4.
Mulhern, Francis. (2014). The Bloomsbury Fraction. 135–155. 3 indexed citations
5.
Mulhern, Francis. (2011). Lives on the Left : a group portrait. 3 indexed citations
6.
Mulhern, Francis. (2009). Culture and Society, Then and Now. New left review. 2(55). 31–45. 10 indexed citations
7.
Mulhern, Francis. (2007). Critical Considerations on the Fetishism of Commodities. ELH. 74(2). 479–492. 3 indexed citations
8.
Mulhern, Francis. (2003). What is Cultural Criticism?. New left review. 2(23). 35–49. 5 indexed citations
9.
Malthouse, Edward C. & Francis Mulhern. (2003). Book Review: Handbook of Data Mining and Knowledge Discovery. Journal of Marketing Research. 40(3). 372–374. 1 indexed citations
10.
Hutton, James G. & Francis Mulhern. (2002). Marketing Communications: Integrated Theory, Strategy & Tactics. Medical Entomology and Zoology. 7 indexed citations
11.
Mulhern, Francis. (2002). Culture/Metaculture. 1 indexed citations
12.
Mulhern, Francis. (1999). Customer profitability analysis: Measurement, concentration, and research directions. Journal of Interactive Marketing. 13(1). 25–40. 213 indexed citations
13.
Mulhern, Francis. (1997). Retail marketing: From distribution to integration. International Journal of Research in Marketing. 14(2). 103–124. 101 indexed citations
14.
Mulhern, Francis, et al.. (1995). The Relationship between Retail Price Promotions and Regular Price Purchases. Journal of Marketing. 59(4). 83–90. 102 indexed citations
15.
Mulhern, Francis & Jane Jacobs. (1995). Systems of Survival: A Dialogue on the Moral Foundations of Commerce and Politics. Journal of Marketing. 59(1). 110–110. 131 indexed citations
16.
Mulhern, Francis. (1995). The Politics of Cultural Studies. Monthly Review. 47(3). 31–31. 18 indexed citations
17.
Mulhern, Francis, et al.. (1994). A nearest neighbor model for forecasting market response. International Journal of Forecasting. 10(2). 191–207. 46 indexed citations
18.
Mulhern, Francis & Robert P. Leone. (1991). Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability. Journal of Marketing. 55(4). 63–76. 185 indexed citations
19.
Wald, Alan M. & Francis Mulhern. (1981). The Moment of "Scrutiny". The Antioch Review. 39(1). 130–130. 46 indexed citations
20.
Cain, William E., et al.. (1981). Leavis's Authority. NOVEL A Forum on Fiction. 14(3). 274–274. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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