Sela Sar

804 total citations
38 papers, 558 citations indexed

About

Sela Sar is a scholar working on Marketing, Literature and Literary Theory and Sociology and Political Science. According to data from OpenAlex, Sela Sar has authored 38 papers receiving a total of 558 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 18 papers in Literature and Literary Theory and 13 papers in Sociology and Political Science. Recurrent topics in Sela Sar's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Media Influence and Health (18 papers) and Behavioral Health and Interventions (9 papers). Sela Sar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Media Influence and Health (18 papers) and Behavioral Health and Interventions (9 papers). Sela Sar collaborates with scholars based in United States, South Korea and China. Sela Sar's co-authors include George Anghelcev, Brittany R. L. Duff, Lulu Rodriguez, Sydney Chinchanachokchai, Suman Lee, J. David Martin, John G. Wirtz, John Eighmey, Xiaoli Nan and Chang-Dae Ham and has published in prestigious journals such as Computers in Human Behavior, Journal of Advertising and Psychology and Marketing.

In The Last Decade

Sela Sar

37 papers receiving 543 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sela Sar United States	15	306	268	138	95	81	38	558
Emmelyn Croes Netherlands	10	356 1.2×	157 0.6×	83 0.6×	76 0.8×	128 1.6×	17	625
Jacob D. Teeny United States	10	284 0.9×	152 0.6×	72 0.5×	87 0.9×	112 1.4×	16	522
Nicole Votolato Montgomery United States	10	202 0.7×	268 1.0×	59 0.4×	65 0.7×	60 0.7×	16	474
Melissa M. Moore United States	5	185 0.6×	198 0.7×	83 0.6×	64 0.7×	97 1.2×	9	398
Joseph F. Rocereto United States	9	354 1.2×	421 1.6×	81 0.6×	51 0.5×	142 1.8×	13	663
Hsuan‐Yi Chou Taiwan	15	186 0.6×	319 1.2×	45 0.3×	58 0.6×	89 1.1×	37	488
Hakkyun Kim South Korea	8	267 0.9×	265 1.0×	39 0.3×	91 1.0×	131 1.6×	15	535
Ronald A. Yaros United States	8	311 1.0×	191 0.7×	149 1.1×	30 0.3×	28 0.3×	13	481
Karen H. Smith United States	11	185 0.6×	257 1.0×	43 0.3×	63 0.7×	76 0.9×	18	529
Loraine Lau‐Gesk United States	11	259 0.8×	346 1.3×	53 0.4×	66 0.7×	175 2.2×	17	548

Countries citing papers authored by Sela Sar

Since Specialization

Citations

This map shows the geographic impact of Sela Sar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sela Sar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sela Sar more than expected).

Fields of papers citing papers by Sela Sar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sela Sar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sela Sar. The network helps show where Sela Sar may publish in the future.

Co-authorship network of co-authors of Sela Sar

This figure shows the co-authorship network connecting the top 25 collaborators of Sela Sar. A scholar is included among the top collaborators of Sela Sar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sela Sar. Sela Sar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Wen, Taylor Jing, et al.. (2024). Infusing Affective Computing Models into Advertising Research on Emotions. Journal of Advertising. 53(5). 710–731. 4 indexed citations

Anghelcev, George, Sela Sar, & Yan Huang. (2023). Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective. Communication Studies. 75(2). 115–131.

Ham, Chang-Dae, et al.. (2021). Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge. Journal of Current Issues & Research in Advertising. 43(1). 68–89. 27 indexed citations

Wen, Taylor Jing, et al.. (2021). Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets. Journal of Interactive Advertising. 21(3). 145–158. 4 indexed citations

Anghelcev, George, et al.. (2020). Is heavy binge-watching a socially driven behaviour? Exploring differences between heavy, regular and non-binge-watchers. 13(2). 201–221. 16 indexed citations

Anghelcev, George, et al.. (2020). Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience. Mass Communication & Society. 24(1). 130–154. 23 indexed citations

Rodriguez, Lulu, et al.. (2017). Testing an Extended Reasoned Action Framework to Predict Intention to Purchase Fruits With Novel Shapes. Journal of Agricultural & Food Information. 18(2). 161–180. 6 indexed citations

He, Yi, et al.. (2017). The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising. Journal of Advertising. 46(4). 473–486. 12 indexed citations

Rodriguez, Lulu, Suman Lee, & Sela Sar. (2016). Schema complexity and valence elicited by country logos for tourism. Journal of Visual Literacy. 35(3). 187–200. 1 indexed citations

10.

Sar, Sela & George Anghelcev. (2015). Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: a global versus local processing explanation. International Journal of Advertising. 34(3). 421–446. 26 indexed citations

11.

Sar, Sela & Lulu Rodriguez. (2014). The effectiveness of appeals used in Cambodian and Vietnamese magazine ads. Asian Journal of Communication. 24(6). 529–548. 2 indexed citations

12.

Anghelcev, George & Sela Sar. (2014). In the mood for [the right kind of] social marketing communication. Journal of Social Marketing. 4(1). 38–57. 25 indexed citations

13.

Rodriguez, Lulu, Jing Li, & Sela Sar. (2014). Social trust and risk knowledge, perception and behaviours resulting from a rice tampering scandal. 5(1). 80–80. 2 indexed citations

14.

Chinchanachokchai, Sydney, Brittany R. L. Duff, & Sela Sar. (2014). The effect of multitasking on time perception, enjoyment, and ad evaluation. Computers in Human Behavior. 45. 185–191. 67 indexed citations

15.

Sar, Sela. (2012). The effects of mood, gender, and ad context on type of elaboration and product evaluation. Journal of Marketing Communications. 19(5). 308–323. 11 indexed citations

16.

Sar, Sela, Brittany R. L. Duff, & George Anghelcev. (2011). If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations. Psychology and Marketing. 28(6). 561–583. 17 indexed citations

17.

Sar, Sela, et al.. (2011). Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring. Journal of Marketing Communications. 19(3). 168–181. 11 indexed citations

18.

Huh, Jisu, et al.. (2009). Culture and Its Influence on Advertising. International Communication Gazette. 71(8). 671–692. 11 indexed citations

19.

Nan, Xiaoli, et al.. (2006). What if a Web Site can Talk? Exploring the Persuasive Effects of Web-Based Anthropomorphic Agents. Journalism & Mass Communication Quarterly. 83(3). 615–631. 15 indexed citations

20.

Sar, Sela & Kenneth O. Doyle. (2003). A Comparative Content Analysis of Cambodian and Thai Print Advertisements. Advances in consumer research. 30. 223–227. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact