Jisu Huh
- Sociology and Political Science top 2%
- Marketing top 1%
- Pharmacology top 0.5%
- Communication top 2%
- Information Systems and Management top 2%
- Co-authors
- Denise E. DeLormeLeonard N. ReidWonsun ShinRonald J. FaberBrenda J. CudeLee B. BeckerHyejin KimEdward C. Malthouse
- Topics
- Pharmaceutical industry and healthcare (29 papers)Consumer Behavior in Brand Consumption and Identification (25 papers)Digital Marketing and Social Media (23 papers)
- Partner nations
- United StatesSingaporeChina
In The Last Decade
Jisu Huh
77 papers receiving 1.8k citations
Peers
Comparison fields: 5 of 120
- Sociology and Political Science 889
- Marketing 560
- Pharmacology 428
- Communication 285
- Information Systems and Management 238
Countries citing papers authored by Jisu Huh
This map shows the geographic impact of Jisu Huh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jisu Huh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jisu Huh more than expected).
Fields of papers citing papers by Jisu Huh
This network shows the impact of papers produced by Jisu Huh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jisu Huh. The network helps show where Jisu Huh may publish in the future.
Co-authorship network of co-authors of Jisu Huh
This figure shows the co-authorship network connecting the top 25 collaborators of Jisu Huh. A scholar is included among the top collaborators of Jisu Huh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jisu Huh. Jisu Huh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 3 | |
| 3 | 4 | |
| 4 | 11 | |
| 5 | 16 | |
| 6 | 85 | |
| 7 | 10 | |
| 8 | 5 | |
| 9 | Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: Current conditions and future directions | 3 |
| 10 | 10 | |
| 11 | 54 | |
| 12 | 28 | |
| 13 | Health Information-Seeking Behaviors and DTC (Direct-to-Consumer) Prescription Drug Advertising Effects among Korean American Consumers | 0 |
| 14 | 39 | |
| 15 | 18 | |
| 16 | 14 | |
| 17 | 25 | |
| 18 | 80 | |
| 19 | 71 | |
| 20 | 49 |
About Jisu Huh
Jisu Huh is a scholar working on Pharmacology, Marketing and Applied Psychology, having authored 83 papers that have together received 1.9k indexed citations. Recurring topics across this work include Pharmaceutical industry and healthcare (29 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Digital Marketing and Social Media (23 papers). The work is most often cited by research in Marketing (560 citations), Pharmacology (428 citations) and Applied Psychology (237 citations). Jisu Huh has collaborated with scholars based in United States, Singapore and China. Frequent co-authors include Denise E. DeLorme, Leonard N. Reid, Wonsun Shin, Ronald J. Faber, Brenda J. Cude, Lee B. Becker, Hyejin Kim, Edward C. Malthouse, Michelle R. Nelson and Cristel Antonia Russell. Their work appears in journals such as Journal of Advertising, New Media & Society and Communication Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.