Guoquan Ye

718 total citations · 1 hit paper
13 papers, 500 citations indexed

About

Guoquan Ye is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Guoquan Ye has authored 13 papers receiving a total of 500 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 8 papers in Marketing and 4 papers in Information Systems and Management. Recurrent topics in Guoquan Ye's work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (4 papers). Guoquan Ye is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (4 papers). Guoquan Ye collaborates with scholars based in China, Belgium and United States. Guoquan Ye's co-authors include Liselot Hudders, Steffi De Jans, Marijke De Veirman, Fu Guo, Mingming Li, Vincent G. Duffy, Wei Lv, Xiaoning Liang, Weilin Liu and Yi Ding and has published in prestigious journals such as Journal of Alloys and Compounds, Frontiers in Psychology and Journal of Advertising.

In The Last Decade

Guoquan Ye

13 papers receiving 476 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

2021 246 citations Guoquan Ye, Liselot Hudders et al. Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Guoquan Ye China	8	342	206	97	78	49	13	500
Susanna Lee United States	9	372 1.1×	193 0.9×	71 0.7×	87 1.1×	43 0.9×	22	506
Dongwon Choi United States	14	337 1.0×	213 1.0×	60 0.6×	78 1.0×	50 1.0×	27	484
Ronald A. Yaros United States	8	311 0.9×	191 0.9×	54 0.6×	149 1.9×	63 1.3×	13	481
Emmelyn Croes Netherlands	10	356 1.0×	157 0.8×	82 0.8×	83 1.1×	69 1.4×	17	625
Todd Pezzuti Chile	11	245 0.7×	174 0.8×	54 0.6×	29 0.4×	52 1.1×	14	383
Shaojung Sharon Wang Taiwan	10	367 1.1×	73 0.4×	81 0.8×	46 0.6×	72 1.5×	17	496
Vincent Cicchirillo United States	12	310 0.9×	80 0.4×	63 0.6×	116 1.5×	61 1.2×	25	553
Nam‐Hyun Um South Korea	13	343 1.0×	320 1.6×	68 0.7×	98 1.3×	13 0.3×	39	586
Kak Yoon United States	11	232 0.7×	183 0.9×	23 0.2×	81 1.0×	19 0.4×	18	406
Jason Rutter United Kingdom	12	322 0.9×	51 0.2×	36 0.4×	39 0.5×	26 0.5×	19	492

Countries citing papers authored by Guoquan Ye

Since Specialization

Citations

This map shows the geographic impact of Guoquan Ye's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Guoquan Ye with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Guoquan Ye more than expected).

Fields of papers citing papers by Guoquan Ye

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Guoquan Ye. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Guoquan Ye. The network helps show where Guoquan Ye may publish in the future.

Co-authorship network of co-authors of Guoquan Ye

This figure shows the co-authorship network connecting the top 25 collaborators of Guoquan Ye. A scholar is included among the top collaborators of Guoquan Ye based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Guoquan Ye. Guoquan Ye is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

13 of 13 papers shown

1.

Ye, Guoquan, et al.. (2024). Native advertising on mobile applications: using eye tracking to investigate the effects of advertising format, user motivation, and advertising disclosure on advertising effects. Chinese Journal of Communication. 1–22. 1 indexed citations

2.

Ye, Guoquan, et al.. (2024). Parenting Information on Social Media: Systematic Literature Review. JMIR Pediatrics and Parenting. 7. e55372–e55372. 2 indexed citations

3.

Ye, Guoquan, et al.. (2024). A Meta-Analysis of the Antecedents and Consequences of Advertising Value. Journal of Advertising. 54(1). 117–138. 11 indexed citations

4.

Ye, Guoquan, et al.. (2023). An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude: the moderating role of advertising disclosure. Chinese Journal of Communication. 17(1). 98–118. 3 indexed citations

5.

Guo, Fu, et al.. (2023). Advertising disclosure in sponsored vlogs: an eye-tracking study on the effects of disclosure timing and the moderating role of disclosure type. Chinese Journal of Communication. 17(1). 78–97. 3 indexed citations

6.

Chen, Jiahao, et al.. (2022). How do expert reviews and consumer reviews affect purchasing decisions? An event-related potential study.. Journal of Neuroscience Psychology and Economics. 15(2). 101–118. 6 indexed citations

7.

Ye, Guoquan, Li‐Zhi Fang, Xiong Zhou, et al.. (2022). Original KGd2F7 nanocrystals in fluoro-oxide glass ceramics by Dy3+/Sm3+ co-doped for white light emission. Journal of Alloys and Compounds. 912. 165126–165126. 22 indexed citations

8.

Ye, Guoquan, et al.. (2022). Tunable luminescence and energy transfer properties in novel fluoro-oxide glass ceramics containing KGd2F7:Dy3+/Tb3+ nanocrystals. Materials Research Bulletin. 157. 112028–112028. 8 indexed citations

9.

Ye, Guoquan, et al.. (2021). Media Multitasking: A Bibliometric Approach and Literature Review. Frontiers in Psychology. 12. 623643–623643. 30 indexed citations

10.

Ye, Guoquan, Liselot Hudders, Steffi De Jans, & Marijke De Veirman. (2021). The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications. Journal of Advertising. 50(2). 160–178. 246 indexed citations breakdown →

11.

Guo, Fu, Guoquan Ye, Liselot Hudders, et al.. (2019). Product Placement in Mass Media: A Review and Bibliometric Analysis. Journal of Advertising. 48(2). 215–231. 79 indexed citations

12.

Guo, Fu, Guoquan Ye, Vincent G. Duffy, Mingming Li, & Yi Ding. (2018). Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses. Journal of Consumer Behaviour. 17(6). 519–531. 41 indexed citations

13.

Liu, Weilin, Fu Guo, Guoquan Ye, & Xiaoning Liang. (2016). How homepage aesthetic design influences users’ satisfaction: Evidence from China. Displays. 42. 25–35. 48 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact