Gunwoo Yoon

532 total citations
17 papers, 360 citations indexed

About

Gunwoo Yoon is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Gunwoo Yoon has authored 17 papers receiving a total of 360 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 6 papers in Marketing and 6 papers in Literature and Literary Theory. Recurrent topics in Gunwoo Yoon's work include Digital Marketing and Social Media (6 papers), Media Influence and Health (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Gunwoo Yoon is often cited by papers focused on Digital Marketing and Social Media (6 papers), Media Influence and Health (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Gunwoo Yoon collaborates with scholars based in United States, South Korea and Slovenia. Gunwoo Yoon's co-authors include Patrick Vargas, Brittany R. L. Duff, George Anghelcev, Cong Li, Michael North, Yi Grace Ji, Jiangmeng Liu, Hong Cheng, Michelle R. Nelson and Wonjoon Kim and has published in prestigious journals such as Psychological Science, Frontiers in Psychology and Journal of Advertising.

In The Last Decade

Gunwoo Yoon

14 papers receiving 344 citations

Peers

Gunwoo Yoon
Ronald A. Yaros United States
Nicole Votolato Montgomery United States
Andrew Kuo United States
Daniel J. Tamul United States
Heather Shoenberger United States
Charlotte Vonkeman Netherlands
Thi Tuan Linh Pham Vietnam
Moonhee Yang United States
Guo Freeman United States
Brett Sherrick United States
Ronald A. Yaros United States
Gunwoo Yoon
Citations per year, relative to Gunwoo Yoon Gunwoo Yoon (= 1×) peers Ronald A. Yaros

Countries citing papers authored by Gunwoo Yoon

Since Specialization
Citations

This map shows the geographic impact of Gunwoo Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gunwoo Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gunwoo Yoon more than expected).

Fields of papers citing papers by Gunwoo Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gunwoo Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gunwoo Yoon. The network helps show where Gunwoo Yoon may publish in the future.

Co-authorship network of co-authors of Gunwoo Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of Gunwoo Yoon. A scholar is included among the top collaborators of Gunwoo Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gunwoo Yoon. Gunwoo Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
1.
Yoon, Gunwoo, Cong Li, Jiangmeng Liu, et al.. (2024). Facebook likes and corporate revenue: testing the consistency between attitude and behavior. International Journal of Advertising. 43(8). 1392–1415. 1 indexed citations
2.
Yoon, Gunwoo. (2023). No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research. Journal of Current Issues & Research in Advertising. 45(1). 43–70.
3.
Yoon, Gunwoo, et al.. (2022). In search of time to bring the message on social media: Effects of temporal targeting and weather on digital consumers. Frontiers in Psychology. 13. 1042714–1042714. 1 indexed citations
4.
Yoon, Gunwoo, et al.. (2021). Sensation seeking, media multitasking, and social Facebook use. Social Behavior and Personality An International Journal. 49(1). 1–7. 3 indexed citations
5.
Yoon, Gunwoo. (2019). Advertising in Digital Games: A Bibliometric Review. Journal of Interactive Advertising. 19(3). 204–218. 18 indexed citations
6.
7.
Yoon, Gunwoo, Cong Li, Yi Grace Ji, et al.. (2018). Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance. Journal of Advertising. 47(1). 24–37. 96 indexed citations
8.
Yoon, Gunwoo & Patrick Vargas. (2018). The Subtle Influence of Check and X Marks: How Symbolic Markings Influence Judgment. Journal of Consumer Psychology. 28(4). 682–688. 2 indexed citations
9.
10.
Yoon, Gunwoo, et al.. (2016). The interplay of persuasion inference and flow experience in an entertaining food advergame. Journal of Consumer Behaviour. 15(3). 239–250. 29 indexed citations
11.
Yoon, Gunwoo, et al.. (2015). Consuming Entertainment Media: How Media Effects Can Vary by Users’ Controllability. Current Psychology. 35(3). 397–402. 4 indexed citations
12.
Duff, Brittany R. L., et al.. (2014). Doing It All: An Exploratory Study of Predictors of Media Multitasking. Journal of Interactive Advertising. 14(1). 11–23. 69 indexed citations
13.
Yoon, Gunwoo & Patrick Vargas. (2014). Know Thy Avatar. Psychological Science. 25(4). 1043–1045. 83 indexed citations
14.
Yoon, Gunwoo & Patrick Vargas. (2013). Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games. Journal of Advertising. 42(2-3). 131–141. 11 indexed citations
15.
Yoon, Gunwoo, et al.. (2013). Gamers just want to have fun? Toward an understanding of the online game acceptance. Journal of Applied Social Psychology. 43(9). 1814–1826. 38 indexed citations
16.
17.
Yoon, Gunwoo, et al.. (2009). A Study of the Human Capital Efficiency in the Korean Online Game Business using Non-parametric Analysis Model(DEA). Journal of Korea Game Society. 9(2). 81–93. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026