Gunwoo Yoon

532 citations
17 papers · 360 indexed · h-index 7
Topics
Digital Marketing and Social Media (6 papers)Media Influence and Health (5 papers)Consumer Behavior in Brand Consumption and Identification (5 papers)

In The Last Decade

Gunwoo Yoon

14 papers receiving 344 citations

Peers

Gunwoo Yoon
Comparison fields: 5 of 55
  • Sociology and Political Science 243
  • Marketing 110
  • Literature and Literary Theory 83
  • Information Systems and Management 73
  • Human-Computer Interaction 63
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Citations per field
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Citations per year

Countries citing papers authored by Gunwoo Yoon

Since Specialization
Citations

This map shows the geographic impact of Gunwoo Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gunwoo Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gunwoo Yoon more than expected).

Fields of papers citing papers by Gunwoo Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gunwoo Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gunwoo Yoon. The network helps show where Gunwoo Yoon may publish in the future.

Co-authorship network of co-authors of Gunwoo Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of Gunwoo Yoon. A scholar is included among the top collaborators of Gunwoo Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gunwoo Yoon. Gunwoo Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
#WorkIndexed citations
1 1
2 0
3 1
4 3
5 18
6 0
7 96
8 2
9 4
10 29
11 4
12 69
13 83
14 11
15 38
16 0
17
A Study of the Human Capital Efficiency in the Korean Online Game Business using Non-parametric Analysis Model(DEA)
1

About Gunwoo Yoon

Gunwoo Yoon is a scholar working on Marketing, Applied Psychology and Literature and Literary Theory, having authored 17 papers that have together received 360 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (6 papers), Media Influence and Health (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). The work is most often cited by research in Marketing (110 citations), Human-Computer Interaction (63 citations) and Information Systems and Management (73 citations). Gunwoo Yoon has collaborated with scholars based in United States, South Korea and Slovenia. Frequent co-authors include Patrick Vargas, Brittany R. L. Duff, George Anghelcev, Cong Li, Michael North, Yi Grace Ji, Jiangmeng Liu, Hong Cheng, Michelle R. Nelson and Wonjoon Kim. Their work appears in journals such as Psychological Science, Frontiers in Psychology and Journal of Advertising.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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