Gordon C. Bruner
Impact in
- Information Systems and Management top 0.1%
- Technology Adoption and User Behaviour
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
Papers in
- Marketing 27
- Consumer Behavior in Brand Consumption and Identification 25
- Marketing and Advertising Strategies 5
-
- Technology Adoption and User Behaviour 10
- Co-authors
- Anand KumarMaryon F. KingSongpol KulviwatPaul J. HenselSuzanne Altobello NascoObaid Al‐ShuridahKaren E. JamesGrace Johnson
- Journals
- Journal of Marketing (4 papers)Journal of the Academy of Marketing Science (4 papers)Psychology and Marketing (4 papers)Journal of Marketing Education (3 papers)Journal of Personal Selling and Sales Management (3 papers)
- Partner nations
- United StatesSaudi Arabia
In The Last Decade
Gordon C. Bruner
47 papers receiving 4.5k citations
Hit Papers
Peers
Comparison fields: 5 of 155
- Information Systems and Management 1.7k
- Marketing 2.2k
- Organizational Behavior and Human Resource Management 1.0k
- Sociology and Political Science 2.5k
- Communication 256
Countries citing papers authored by Gordon C. Bruner
This map shows the geographic impact of Gordon C. Bruner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gordon C. Bruner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gordon C. Bruner more than expected).
Fields of papers citing papers by Gordon C. Bruner
This network shows the impact of papers produced by Gordon C. Bruner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gordon C. Bruner. The network helps show where Gordon C. Bruner may publish in the future.
Co-authorship network
The 15 scholars most cited alongside Gordon C. Bruner, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Scaling and Measurement: Comparing Alternative Measures of the French and Raven Power Bases | 2013 | 4 |
| 2 | Technology Addiction: an Exploratory Study of the Negative Impact of Technology on Consumer Welfare | 2009 | 1 |
| 3 | 2008 | 55 | |
| 4 | 2007 | 125 | |
| 5 | 2007 | 340 | |
| 6 | INTERACTIVITY AND ITS FACETS REVISITED | 2006 | 57 |
| 7 | Evaluation of M-Sites Using PDAs | 2002 | 1 |
| 8 | 2000 | 328 | |
| 9 | 2000 | 238 | |
| 10 | 2000 | 35 | |
| 11 | 1993 | 3 | |
| 12 | 1993 | 54 | |
| 13 | Evaluation of Consumer-Related Scales: A Structured Schemata Approach | 1993 | 2 |
| 14 | 1990 | 2 | |
| 15 | 1990 | 263 | |
| 16 | 1989 | 2 | |
| 17 | 1988 | 29 | |
| 18 | 1988 | 11 | |
| 19 | 1987 | 17 | |
| 20 | 1984 | 2 |
About Gordon C. Bruner
Gordon C. Bruner is a scholar working on Marketing, Information Systems and Management, Organizational Behavior and Human Resource Management, Management of Technology and Innovation and Anatomy, having authored 48 papers that have together received 5.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (16 papers), Customer Service Quality and Loyalty (12 papers), Technology Adoption and User Behaviour (10 papers), Management and Marketing Education (6 papers), Marketing and Advertising Strategies (5 papers), Psychological and Educational Research Studies (2 papers) and Social and Intergroup Psychology (2 papers). The work is most often cited by research in Information Systems and Management (1.7k citations), Marketing (2.2k citations), Organizational Behavior and Human Resource Management (1.0k citations), Sociology and Political Science (2.5k citations) and Communication (256 citations). Gordon C. Bruner has collaborated with scholars based in United States and Saudi Arabia. Frequent co-authors include Anand Kumar, Maryon F. King, Songpol Kulviwat, Anand Kumar, Paul J. Hensel, Suzanne Altobello Nasco, Obaid Al‐Shuridah, Karen E. James, Grace Johnson and Terry Clark. Their work appears in journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Psychology and Marketing, Journal of Marketing Education and Journal of Personal Selling and Sales Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.