André Bonfrer

1.2k total citations
26 papers, 811 citations indexed

About

André Bonfrer is a scholar working on Marketing, Economics and Econometrics and Strategy and Management. According to data from OpenAlex, André Bonfrer has authored 26 papers receiving a total of 811 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 6 papers in Economics and Econometrics and 4 papers in Strategy and Management. Recurrent topics in André Bonfrer's work include Consumer Market Behavior and Pricing (15 papers), Customer churn and segmentation (7 papers) and Consumer Retail Behavior Studies (6 papers). André Bonfrer is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Customer churn and segmentation (7 papers) and Consumer Retail Behavior Studies (6 papers). André Bonfrer collaborates with scholars based in United States, Australia and Singapore. André Bonfrer's co-authors include Pradeep K. Chintagunta, Xavier Drèze, Sandipan Dhar, Inseong Song, Peter J. Danaher, Sundar G. Bharadwaj, Kapil R. Tuli, Michael Braun, Roderick J. Brodie and John Roberts and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

André Bonfrer

23 papers receiving 730 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
André Bonfrer United States	12	619	234	189	150	108	26	811
Marc Fischer Germany	12	438 0.7×	153 0.7×	195 1.0×	202 1.3×	105 1.0×	36	750
Vincent R. Nijs United States	10	690 1.1×	309 1.3×	187 1.0×	118 0.8×	229 2.1×	20	870
Rex Yuxing Du United States	13	464 0.7×	139 0.6×	137 0.7×	236 1.6×	84 0.8×	23	728
Ronald T. Wilcox United States	11	608 1.0×	180 0.8×	140 0.7×	73 0.5×	219 2.0×	24	825
Michaela Draganska United States	14	655 1.1×	367 1.6×	271 1.4×	153 1.0×	110 1.0×	26	837
Elisabeth Honka United States	12	549 0.9×	319 1.4×	233 1.2×	178 1.2×	160 1.5×	27	819
Ye Hu United States	12	359 0.6×	142 0.6×	97 0.5×	224 1.5×	96 0.9×	24	576
Robert Zeithammer United States	14	473 0.8×	158 0.7×	142 0.8×	81 0.5×	339 3.1×	51	668
Guiyang Xiong United States	11	246 0.4×	94 0.4×	201 1.1×	156 1.0×	47 0.4×	14	553
Gert Assmus United States	8	484 0.8×	224 1.0×	130 0.7×	117 0.8×	262 2.4×	12	737

Countries citing papers authored by André Bonfrer

Since Specialization

Citations

This map shows the geographic impact of André Bonfrer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by André Bonfrer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites André Bonfrer more than expected).

Fields of papers citing papers by André Bonfrer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by André Bonfrer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by André Bonfrer. The network helps show where André Bonfrer may publish in the future.

Co-authorship network of co-authors of André Bonfrer

This figure shows the co-authorship network connecting the top 25 collaborators of André Bonfrer. A scholar is included among the top collaborators of André Bonfrer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with André Bonfrer. André Bonfrer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Coote, Leonard V., et al.. (2024). Conceptualising and measuring consumer perceptions of brand wastefulness. Journal of Brand Management. 31(6). 557–575.

Bonfrer, André, Pradeep K. Chintagunta, & Sandipan Dhar. (2022). Retail store formats, competition and shopper behavior: A Systematic review. Journal of Retailing. 98(1). 71–91. 39 indexed citations

Bonfrer, André, et al.. (2022). Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment. 14(2). 19–23.

Bonfrer, André, Pradeep K. Chintagunta, John Roberts, & David Corkindale. (2019). Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia. Marketing Science. 39(1). 234–252. 20 indexed citations

Bonfrer, André, et al.. (2017). A series of two-urn biased sampling problems. Communication in Statistics- Theory and Methods. 47(1). 80–91. 1 indexed citations

Lu, Qiang, André Bonfrer, & Ranjit Voola. (2015). Retaining Talented Salespeople. RePEc: Research Papers in Economics. 2(2). 148–164. 7 indexed citations

Bonfrer, André, et al.. (2012). The Impact of Macro Socio-Economic Drivers and Fiscal Policy on Expenditure Allocation and Attribute Preferences. SSRN Electronic Journal. 1 indexed citations

Bharadwaj, Sundar G., Kapil R. Tuli, & André Bonfrer. (2011). The Impact of Brand Quality on Shareholder Wealth. SSRN Electronic Journal. 8 indexed citations

Bharadwaj, Sundar G., Kapil R. Tuli, & André Bonfrer. (2011). The Impact of Brand Quality on Shareholder Wealth. Journal of Marketing. 75(5). 88–104. 110 indexed citations

10.

Drèze, Xavier & André Bonfrer. (2009). Moving from customer lifetime value to customer equity. Quantitative Marketing and Economics. 7(3). 289–320. 28 indexed citations

11.

Bonfrer, André & Xavier Drèze. (2008). Real-Time Evaluation of E-mail Campaign Performance. Marketing Science. 28(2). 251–263. 56 indexed citations

12.

Danaher, Peter J., André Bonfrer, & Sandipan Dhar. (2008). The Effect of Competitive Advertising Interference on Sales for Packaged Goods. Journal of Marketing Research. 45(2). 211–225. 141 indexed citations

13.

Bell, David, André Bonfrer, & Pradeep K. Chintagunta. (2005). Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates. Journal of Marketing Research. 42(2). 169–182. 10 indexed citations

14.

Bell, David, André Bonfrer, & Pradeep K. Chintagunta. (2004). Recovering SKU-level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates. SSRN Electronic Journal. 3 indexed citations

15.

Bonfrer, André & Pradeep K. Chintagunta. (2004). Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?. Review of Industrial Organization. 24(2). 195–218. 114 indexed citations

16.

Drèze, Xavier & André Bonfrer. (2003). A Renewable-Resource Approach to Database Valuation. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University). 2 indexed citations

17.

Drèze, Xavier, et al.. (2003). To Pester or Leave Alone: Lifetime Value Maximization through Optimal Communication Timing. 5 indexed citations

18.

Chintagunta, Pradeep K., André Bonfrer, & Inseong Song. (2002). Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior. Management Science. 48(10). 1242–1267. 161 indexed citations

19.

Brodie, Roderick J., et al.. (1996). Do managers ovȩrreact to each others' promotional activity? Further empirical evidence. International Journal of Research in Marketing. 13(4). 379–387. 16 indexed citations

20.

Bonfrer, André, et al.. (1993). Gleaning Market Intelligence from the Sales Force. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University). 5(1). 42–62.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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