Rachel Kennedy

1.8k citations
46 papers · 1.2k indexed · h-index 21
Topics
Consumer Behavior in Brand Consumption and Identification (29 papers)Consumer Market Behavior and Pricing (24 papers)Digital Marketing and Social Media (12 papers)

In The Last Decade

Rachel Kennedy

42 papers receiving 1.1k citations

Peers

Rachel Kennedy
Comparison fields: 5 of 108
  • Marketing 758
  • Sociology and Political Science 370
  • Astronomy and Astrophysics 119
  • Organizational Behavior and Human Resource Management 103
  • Information Systems and Management 83
Replace Xinwei Su with:
Xinwei Su China
Kamal Gupta India
Li Yan United States
Barbara J. Coe United States
Yuchi Zhang China
Eric M. Schwartz United States
Amit Datta United States
Mike Brennan New Zealand
Ernest Kwan Canada
Songbo Liu China
Rachel Kennedy relative to Xinwei Su China Xinwei Su's profile →
Citations per field
00.5×10×20×30×39.7×
Xinwei Su · 1×
Citations per year

Countries citing papers authored by Rachel Kennedy

Since Specialization
Citations

This map shows the geographic impact of Rachel Kennedy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rachel Kennedy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rachel Kennedy more than expected).

Fields of papers citing papers by Rachel Kennedy

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rachel Kennedy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rachel Kennedy. The network helps show where Rachel Kennedy may publish in the future.

Co-authorship network of co-authors of Rachel Kennedy

This figure shows the co-authorship network connecting the top 25 collaborators of Rachel Kennedy. A scholar is included among the top collaborators of Rachel Kennedy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rachel Kennedy. Rachel Kennedy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 1
3 0
4 18
5 8
6 2
7 19
8 20
9 20
10 30
11 25
12 39
13 23
14 38
15 11
16 28
17
Publicidad de marca como "publicity" creativo
0
18
A Case For Replication: Fitting Product Variants Data to the Dirichlet Model
2
19 29
20 2

About Rachel Kennedy

Rachel Kennedy is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and General Decision Sciences, having authored 46 papers that have together received 1.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (29 papers), Consumer Market Behavior and Pricing (24 papers) and Digital Marketing and Social Media (12 papers). The work is most often cited by research in Marketing (758 citations), Tourism, Leisure and Hospitality Management (48 citations) and Instrumentation (52 citations). Rachel Kennedy has collaborated with scholars based in Australia, United States and United Kingdom. Frequent co-authors include Magda Nenycz‐Thiel, Svetlana Bogomolova, A. S. C. Ehrenberg, Steven Bellman, Byron Sharp, Zachary William Anesbury, John Dawes, Neil Barnard, Lucy Simmonds and Joseph W. Richards. Their work appears in journals such as The Astrophysical Journal, Journal of Business Research and European Journal of Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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