Rachel Kennedy

1.8k total citations
46 papers, 1.2k citations indexed

About

Rachel Kennedy is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Rachel Kennedy has authored 46 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 39 papers in Marketing, 15 papers in Sociology and Political Science and 8 papers in Management Science and Operations Research. Recurrent topics in Rachel Kennedy's work include Consumer Behavior in Brand Consumption and Identification (29 papers), Consumer Market Behavior and Pricing (24 papers) and Digital Marketing and Social Media (12 papers). Rachel Kennedy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Consumer Market Behavior and Pricing (24 papers) and Digital Marketing and Social Media (12 papers). Rachel Kennedy collaborates with scholars based in Australia, United States and United Kingdom. Rachel Kennedy's co-authors include Magda Nenycz‐Thiel, Svetlana Bogomolova, A. S. C. Ehrenberg, Steven Bellman, Byron Sharp, Zachary William Anesbury, John Dawes, Neil Barnard, Lucy Simmonds and D. Starr and has published in prestigious journals such as The Astrophysical Journal, Journal of Business Research and European Journal of Marketing.

In The Last Decade

Rachel Kennedy

42 papers receiving 1.1k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rachel Kennedy Australia 21 758 370 119 103 83 46 1.2k
Nguyen Van Dũng Vietnam 15 51 0.1× 171 0.5× 113 0.9× 49 0.5× 15 0.2× 63 1.6k
Jia-Hui Huang China 12 106 0.1× 153 0.4× 94 0.8× 17 0.2× 44 0.5× 43 621
Barbara J. Coe United States 8 242 0.3× 150 0.4× 3 0.0× 56 0.5× 35 0.4× 13 576
Bryce Allen United States 18 22 0.0× 128 0.3× 30 0.3× 45 0.4× 264 3.2× 48 1.3k
Brian Harvey United States 13 76 0.1× 54 0.1× 36 0.3× 25 0.2× 19 0.2× 63 753
Amit Datta United States 10 105 0.1× 157 0.4× 5 0.0× 58 0.6× 19 0.2× 28 588
Herman T. Tavani United States 17 72 0.1× 571 1.5× 9 0.1× 25 0.2× 210 2.5× 79 1.1k
Songbo Liu China 16 42 0.1× 289 0.8× 10 0.1× 809 7.9× 66 0.8× 42 1.4k
Eric M. Schwartz United States 9 515 0.7× 528 1.4× 130 1.3× 108 1.3× 21 932
Joseph Reagle United States 12 81 0.1× 836 2.3× 3 0.0× 27 0.3× 118 1.4× 36 1.4k

Countries citing papers authored by Rachel Kennedy

Since Specialization
Citations

This map shows the geographic impact of Rachel Kennedy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rachel Kennedy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rachel Kennedy more than expected).

Fields of papers citing papers by Rachel Kennedy

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rachel Kennedy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rachel Kennedy. The network helps show where Rachel Kennedy may publish in the future.

Co-authorship network of co-authors of Rachel Kennedy

This figure shows the co-authorship network connecting the top 25 collaborators of Rachel Kennedy. A scholar is included among the top collaborators of Rachel Kennedy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rachel Kennedy. Rachel Kennedy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Tanusondjaja, Arry, Magda Nenycz‐Thiel, John Dawes, Rachel Kennedy, & Steven Dunn. (2025). Does size matter: how product assortment size is related to brand performance. Journal of Marketing Management. 41(17-18). 1879–1905.
2.
Bellman, Steven, et al.. (2024). How to accurately measure attention to video advertising. International Journal of Advertising. 44(1). 184–207. 3 indexed citations
3.
Trinh, Giang, et al.. (2023). When Brands Go Dark: A Replication and Extension. Journal of Advertising Research. 63(2). 172–184.
4.
Betz, Marian E., Ian H. Stanley, Michael D. Anestis, et al.. (2022). Firearm Suicide Prevention in the U.S. Military: Recommendations From a National Summit. Military Medicine. 188(9-10). 231–235. 8 indexed citations
5.
Anesbury, Zachary William, Dag Bennett, & Rachel Kennedy. (2021). How persistent are duplication of purchase partitions?. Journal of Consumer Behaviour. 21(1). 137–152. 8 indexed citations
6.
Greenacre, Luke, et al.. (2020). Extending validity testing of the Persuasion Principles Index. European Journal of Marketing. 54(9). 2245–2255. 2 indexed citations
7.
Varan, D., Magda Nenycz‐Thiel, Rachel Kennedy, & Steven Bellman. (2019). The Effects of Commercial Length On Advertising Impact. Journal of Advertising Research. 60(1). 54–70. 19 indexed citations
8.
Tanusondjaja, Arry, Magda Nenycz‐Thiel, John Dawes, & Rachel Kennedy. (2018). Portfolios: Patterns in brand penetration, market share, and hero product variants. Journal of Retailing and Consumer Services. 41. 211–217. 20 indexed citations
9.
Anesbury, Zachary William, Maxwell Winchester, & Rachel Kennedy. (2017). Brand user profiles seldom change and seldom differ. Marketing Letters. 28(4). 523–535. 20 indexed citations
10.
Bogomolova, Svetlana, Katherine Anderson, Giang Trinh, et al.. (2017). Fundamental patterns of in-store shopper behavior. Journal of Retailing and Consumer Services. 37. 182–194. 71 indexed citations
11.
Bellman, Steven, et al.. (2016). What Makes a Television Commercial Sell?Using Biometrics to Identify Successful Ads. Journal of Advertising Research. 57(1). 53–66. 30 indexed citations
12.
Romaniuk, Jenni, et al.. (2016). Comparing Direct and Indirect Branding in Advertising. Australasian Marketing Journal (AMJ). 24(1). 20–28. 25 indexed citations
13.
Kennedy, Rachel, et al.. (2015). Creative That Sells: How Advertising Execution Affects Sales. Journal of Advertising. 45(1). 102–112. 39 indexed citations
14.
Kennedy, Rachel, et al.. (2014). When ‘Significant’ is not Significant. International Journal of Market Research. 56(5). 591–607. 23 indexed citations
15.
Hammer, Peter L., Erica Riebe, & Rachel Kennedy. (2009). How Clutter Affects Advertising Effectiveness. Journal of Advertising Research. 49(2). 159–163. 38 indexed citations
16.
Kennedy, Rachel, et al.. (2009). The Total Long-Term Sales Effects of Advertising: Lessons from Single Source. Journal of Advertising Research. 49(2). 207–210. 11 indexed citations
17.
Ehrenberg, A. S. C., et al.. (2004). Publicidad de marca como "publicity" creativo. Revista de Comunicación. 78–103.
18.
Kennedy, Rachel & Jaywant Singh. (2002). A Case For Replication: Fitting Product Variants Data to the Dirichlet Model. Research Repository (Kingston University London). 2 indexed citations
19.
Kennedy, Rachel & A. S. C. Ehrenberg. (2001). Competing retailers generally have the same sorts of shoppers. Journal of Marketing Communications. 7(1). 19–26. 29 indexed citations
20.
Kennedy, Rachel, et al.. (1998). Behaviours versus Demographics as Identifiers of CHAID Splits. 2(1). 111–129. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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