Dag Bennett

543 total citations
21 papers, 324 citations indexed

About

Dag Bennett is a scholar working on Marketing, Management Science and Operations Research and Business and International Management. According to data from OpenAlex, Dag Bennett has authored 21 papers receiving a total of 324 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 6 papers in Management Science and Operations Research and 4 papers in Business and International Management. Recurrent topics in Dag Bennett's work include Consumer Market Behavior and Pricing (7 papers), Innovation Diffusion and Forecasting (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Dag Bennett is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Innovation Diffusion and Forecasting (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Dag Bennett collaborates with scholars based in United Kingdom, Spain and Australia. Dag Bennett's co-authors include José Ramón Saura, Zhibin Lin, Charles Graham, Belém Barbosa, Ana Reyes-Menéndez, Marta Peris‐Ortiz, G. J. Goodhardt, A. S. C. Ehrenberg, María Clemente and Zachary William Anesbury and has published in prestigious journals such as Applied Sciences, Business Horizons and International Marketing Review.

In The Last Decade

Dag Bennett

20 papers receiving 306 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Dag Bennett United Kingdom 10 166 104 77 34 33 21 324
Anastasia Griva Ireland 10 99 0.6× 47 0.5× 49 0.6× 27 0.8× 27 0.8× 26 333
Jaime Gil-Lafuente Spain 9 112 0.7× 94 0.9× 45 0.6× 54 1.6× 80 2.4× 42 353
Arindam Banerjee India 9 213 1.3× 44 0.4× 109 1.4× 27 0.8× 44 1.3× 34 411
Shu‐Yi Liaw Taiwan 10 71 0.4× 129 1.2× 59 0.8× 28 0.8× 23 0.7× 36 315
Florian Urmetzer United Kingdom 7 241 1.5× 130 1.3× 126 1.6× 24 0.7× 36 1.1× 18 459
Konstantinos Fouskas Greece 10 98 0.6× 105 1.0× 36 0.5× 27 0.8× 35 1.1× 21 325
Seongmin Jeon South Korea 8 85 0.5× 190 1.8× 55 0.7× 43 1.3× 26 0.8× 43 410
Omar Alghamdi Saudi Arabia 8 75 0.5× 72 0.7× 43 0.6× 16 0.5× 23 0.7× 16 262
Tanya Tang United States 8 181 1.1× 231 2.2× 60 0.8× 33 1.0× 33 1.0× 12 444
Octav Neguriţă Romania 5 145 0.9× 175 1.7× 52 0.7× 28 0.8× 22 0.7× 8 361

Countries citing papers authored by Dag Bennett

Since Specialization
Citations

This map shows the geographic impact of Dag Bennett's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dag Bennett with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dag Bennett more than expected).

Fields of papers citing papers by Dag Bennett

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dag Bennett. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dag Bennett. The network helps show where Dag Bennett may publish in the future.

Co-authorship network of co-authors of Dag Bennett

This figure shows the co-authorship network connecting the top 25 collaborators of Dag Bennett. A scholar is included among the top collaborators of Dag Bennett based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dag Bennett. Dag Bennett is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Bennett, Dag, et al.. (2025). A vertical portfolio approach to BOP-led growth in emerging markets. International Marketing Review. 42(5). 841–858.
2.
Barbosa, Belém, José Ramón Saura, & Dag Bennett. (2022). How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses. The Journal of Technology Transfer. 49(1). 69–103. 36 indexed citations
3.
Anesbury, Zachary William, Dag Bennett, & Rachel Kennedy. (2021). How persistent are duplication of purchase partitions?. Journal of Consumer Behaviour. 21(1). 137–152. 8 indexed citations
4.
Bennett, Dag, et al.. (2019). Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP). Research Open (London South Bank University). 2 indexed citations
5.
Saura, José Ramón & Dag Bennett. (2019). A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis. Symmetry. 11(4). 519–519. 55 indexed citations
6.
Bennett, Dag, et al.. (2019). Why include the BOP in your international marketing strategy. International Marketing Review. 37(1). 76–97. 11 indexed citations
7.
Saura, José Ramón, Ana Reyes-Menéndez, & Dag Bennett. (2019). How to Extract Meaningful Insights from UGC: A Knowledge-Based Method Applied to Education. Applied Sciences. 9(21). 4603–4603. 27 indexed citations
8.
Bennett, Dag, et al.. (2019). A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets. Research Open (London South Bank University). 2 indexed citations
9.
Bennett, Dag, Charles Graham, & María Clemente. (2017). What long term measures can tell us about brand loyalty. Research Open (London South Bank University). 1 indexed citations
10.
Graham, Charles, et al.. (2017). Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty. Australasian Marketing Journal (AMJ). 25(4). 278–287. 32 indexed citations
11.
Bennett, Dag, et al.. (2017). Loyalty Deficits for Small Share Brands. Research Open (London South Bank University). 3 indexed citations
12.
Peris‐Ortiz, Marta, et al.. (2017). Sustainable smart cities: creating spaces for technological, social and business development. 23 indexed citations
13.
Bennett, Dag, et al.. (2016). Is a visual worth more than a thousand words? An investigation into brand engagement and social shopping on visual social media. Research Open (London South Bank University). 1 indexed citations
14.
Clemente, María, et al.. (2015). The Competitive Landscape for Leisure: Why Wide Appeal Matters. International Journal of Market Research. 57(2). 277–298. 12 indexed citations
15.
Bennett, Dag. (2015). Omni-channel customer experience: An investigation into the use of digital technology in physical stores and its impact on the consumer's decision-making process. 8 indexed citations
16.
Lin, Zhibin & Dag Bennett. (2014). Examining retail customer experience and the moderation effect of loyalty programmes. International Journal of Retail & Distribution Management. 42(10). 929–947. 56 indexed citations
17.
Bennett, Dag & Charles Graham. (2010). Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand. Journal of Strategic Marketing. 18(7). 573–585. 13 indexed citations
18.
Bennett, Dag. (2008). Brand Loyalty Dynamics — China'S Television Brands Come of Age. Australasian Marketing Journal (AMJ). 16(2). 39–50. 13 indexed citations
19.
Bennett, Dag. (2004). The Taiwanese are Just like Australians in Their Loyalty to Fast Food Outlets. Australasian Marketing Journal (AMJ). 12(3). 97–103. 5 indexed citations
20.
Bennett, Dag, A. S. C. Ehrenberg, & G. J. Goodhardt. (2000). Two Purchase Analysis of Brand Loyalty among Petrol Buyers. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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