Mike Brennan
- Marketing top 5%
- Consumer Market Behavior and Pricing 8
- Consumer Behavior in Brand Consumption and Identification 4
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- Customer Service Quality and Loyalty 9
- Software top 10%
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- Survey Methodology and Nonresponse 20
- Psychology of Social Influence 6
- Names, Identity, and Discrimination Research 3
- Focus Groups and Qualitative Methods 3
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- Economic and Environmental Valuation 6
- Co-authors
- Don EsslemontJanet HoekPhilip GendallJohn KirklandDavid ZimmermanKeith WilliamsonPeter SeymourSusan Porter Benson
- Journals
- IEEE Transactions on Geoscience and Remote Sensing (1 paper)American Journal of Ophthalmology (1 paper)Public Opinion Quarterly (2 papers)
- Partner nations
- New ZealandUnited StatesAustralia
In The Last Decade
Mike Brennan
35 papers receiving 420 citations
Peers
Comparison fields: 5 of 108
- Marketing 142
- Organizational Behavior and Human Resource Management 128
- Software 42
- General Decision Sciences 18
- Sociology and Political Science 251
Countries citing papers authored by Mike Brennan
This map shows the geographic impact of Mike Brennan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mike Brennan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mike Brennan more than expected).
Fields of papers citing papers by Mike Brennan
This network shows the impact of papers produced by Mike Brennan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mike Brennan. The network helps show where Mike Brennan may publish in the future.
Co-authorship network
The 22 scholars most cited alongside Mike Brennan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 2 | |
| 2 | The Effect of Question Tone and Form on Responses to Open-Ended Questions: Further Data | 2014 | 0 |
| 3 | 2012 | 1 | |
| 4 | Alien: How Operational Art Devoured Strategy | 2009 | 17 |
| 5 | 2005 | 11 | |
| 6 | The Juster Purchase Probability Scale: A Bibliography | 2004 | 1 |
| 7 | Psychological aspects of price: An empirical test of order and range effects | 2003 | 6 |
| 8 | Obtaining Purchase Probabilities via a Web Based Survey: Some Corrections! | 1999 | 4 |
| 9 | 1998 | 34 | |
| 10 | The Effect of Question Tone on Responses to Open-Ended Questions | 1997 | 2 |
| 11 | Open-ended Questions: Some Implications for Mail Survey Research | 1996 | 10 |
| 12 | 1995 | 12 | |
| 13 | 1995 | 28 | |
| 14 | 1994 | 44 | |
| 15 | Predicting Purchase Quantities: Further Investigation of the Juster Scale | 1994 | 20 |
| 16 | The Effectiveness of Monetary Incentives in Mail Surveys: Further Data | 1993 | 19 |
| 17 | 1993 | 3 | |
| 18 | Threats to Survey Research: Excessive Interviewing and 'Sugging' | 1992 | 2 |
| 19 | The Effect of Researcher Status on Mail Survey Response Rates | 1990 | 3 |
| 20 | 1982 | 22 |
About Mike Brennan
Mike Brennan is a scholar working on Marketing, General Decision Sciences and Organizational Behavior and Human Resource Management, having authored 37 papers that have together received 550 indexed citations. Recurring topics across this work include Survey Methodology and Nonresponse (20 papers), Customer Service Quality and Loyalty (9 papers), Consumer Market Behavior and Pricing (8 papers), Economic and Environmental Valuation (6 papers), Psychology of Social Influence (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Names, Identity, and Discrimination Research (3 papers) and Focus Groups and Qualitative Methods (3 papers). The work is most often cited by research in Marketing (142 citations), Organizational Behavior and Human Resource Management (128 citations) and Software (42 citations). Mike Brennan has collaborated with scholars based in New Zealand, United States and Australia. Frequent co-authors include Don Esslemont, Janet Hoek, Philip Gendall, John Kirkland, David Zimmerman, Keith Williamson, Peter Seymour, Susan Porter Benson, Chris Kreucher and Paula Bennett. Their work appears in journals such as IEEE Transactions on Geoscience and Remote Sensing, American Journal of Ophthalmology and Public Opinion Quarterly.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.