Maxwell Winchester

426 total citations
28 papers, 307 citations indexed

About

Maxwell Winchester is a scholar working on Marketing, Education and Sociology and Political Science. According to data from OpenAlex, Maxwell Winchester has authored 28 papers receiving a total of 307 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Education and 6 papers in Sociology and Political Science. Recurrent topics in Maxwell Winchester's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (8 papers) and Digital Marketing and Social Media (5 papers). Maxwell Winchester is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (8 papers) and Digital Marketing and Social Media (5 papers). Maxwell Winchester collaborates with scholars based in Australia, Switzerland and Denmark. Maxwell Winchester's co-authors include Jenni Romaniuk, John Hall, Svetlana Bogomolova, Zachary William Anesbury, Puspha Sinnayah, Rachel Kennedy, Damien Wilson, Kate Kelly, Lara Stocchi and Magda Nenycz‐Thiel and has published in prestigious journals such as European Journal of Marketing, British Journal of Educational Technology and Assessment & Evaluation in Higher Education.

In The Last Decade

Maxwell Winchester

27 papers receiving 282 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Maxwell Winchester Australia	12	150	86	55	54	39	28	307
Marcos Cortez Campomar Brazil	8	78 0.5×	21 0.2×	62 1.1×	13 0.2×	37 0.9×	44	275
Ronel Du Preez South Africa	11	147 1.0×	37 0.4×	39 0.7×	20 0.4×	130 3.3×	29	350
Marlene A. Pratt Australia	8	92 0.6×	62 0.7×	173 3.1×	177 3.3×	42 1.1×	16	415
Sun-A Lee United States	11	124 0.8×	18 0.2×	150 2.7×	14 0.3×	46 1.2×	23	341
Jim Taylor United States	8	62 0.4×	20 0.2×	93 1.7×	50 0.9×	88 2.3×	17	261
Paul Strickland Australia	8	19 0.1×	43 0.5×	71 1.3×	76 1.4×	43 1.1×	27	229
Fu‐Chieh Hsu Macao	10	199 1.3×	39 0.5×	303 5.5×	34 0.6×	60 1.5×	21	451
Ghislaine Cestre Switzerland	5	186 1.2×	5 0.1×	122 2.2×	19 0.4×	45 1.2×	8	302
Deborah J.C. Brosdahl United States	7	243 1.6×	11 0.1×	126 2.3×	10 0.2×	56 1.4×	9	347
Ian Brace United Kingdom	8	190 1.3×	7 0.1×	86 1.6×	9 0.2×	46 1.2×	12	315

Countries citing papers authored by Maxwell Winchester

Since Specialization

Citations

This map shows the geographic impact of Maxwell Winchester's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maxwell Winchester with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maxwell Winchester more than expected).

Fields of papers citing papers by Maxwell Winchester

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Maxwell Winchester. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maxwell Winchester. The network helps show where Maxwell Winchester may publish in the future.

Co-authorship network of co-authors of Maxwell Winchester

This figure shows the co-authorship network connecting the top 25 collaborators of Maxwell Winchester. A scholar is included among the top collaborators of Maxwell Winchester based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Maxwell Winchester. Maxwell Winchester is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Winchester, Maxwell, et al.. (2021). Block Teaching and Active Learning Improves Academic Outcomes for Disadvantaged Undergraduate Groups. CBS Research Portal (Copenhagen Business School). 11 indexed citations

Kelly, Kate, et al.. (2020). The block model intensive learning at University favours low achieving students. International Journal of Innovation in Science and Mathematics Education. 27(9). 4 indexed citations

Kelly, Kate, et al.. (2019). The VU Way:The Effect of Intensive Block Mode Teaching on Repeating Students. CBS Research Portal (Copenhagen Business School). 2 indexed citations

Wilson, Damien & Maxwell Winchester. (2019). Extending the double jeopardy and duplication of purchase laws to the wine market. International Journal of Wine Business Research. 31(2). 163–179. 10 indexed citations

Anesbury, Zachary William, Maxwell Winchester, & Rachel Kennedy. (2017). Brand user profiles seldom change and seldom differ. Marketing Letters. 28(4). 523–535. 20 indexed citations

Winchester, Maxwell, et al.. (2016). An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland. Journal of Promotion Management. 22(5). 620–636. 6 indexed citations

Augar, Naomi, et al.. (2016). Exploring academics’ approaches to managing team assessment. International Journal of Educational Management. 30(6). 1150–1162. 8 indexed citations

Winchester, Maxwell, et al.. (2016). Demographic product segmentation in financial services products in Australia and New Zealand. Journal of Financial Services Marketing. 21(3). 240–250. 12 indexed citations

Winchester, Maxwell, et al.. (2014). Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks – 2009 and 2011. Journal of Financial Services Marketing. 19(1). 4–16. 8 indexed citations

10.

Augar, Naomi, et al.. (2014). There's No "I" in Team but There is a "U" in Group: Student Reflections on Improving the Team Assessment Experience. 20(2). 45–59. 1 indexed citations

11.

Winchester, Maxwell, et al.. (2013). Do competing supermarkets generally have the same sort of shoppers?. Victoria University Research Repository (Victoria University). 1 indexed citations

12.

Winchester, Maxwell, et al.. (2012). Do Radio Stations in New Zealand Target Successfully?. Australasian Marketing Journal (AMJ). 21(1). 52–58. 16 indexed citations

13.

Winchester, Maxwell, et al.. (2011). Exploring the impact of faculty reflection on weekly student evaluations of teaching. The International Journal for Academic Development. 16(2). 119–131. 15 indexed citations

14.

Winchester, Maxwell, et al.. (2011). If you build it will they come?; Exploring the student perspective of weekly student evaluations of teaching. Assessment & Evaluation in Higher Education. 37(6). 671–682. 19 indexed citations

15.

Winchester, Maxwell, et al.. (2010). Exploring the utility of using a VLE weekly student evaluations of teaching. Victoria University Research Repository (Victoria University). 134–145. 2 indexed citations

16.

Winchester, Maxwell, Jenni Romaniuk, & Svetlana Bogomolova. (2008). Positive and negative brand beliefs and brand defection/uptake. European Journal of Marketing. 42(5/6). 553–570. 38 indexed citations

17.

Romaniuk, Jenni & Maxwell Winchester. (2003). Evaluative and Descriptive Response Patterns to Negative Image Attributes. International Journal of Market Research. 45(1). 1–13. 11 indexed citations

18.

Hall, John & Maxwell Winchester. (2001). Empirical Analysis of Spawton’S (1991) Segmentation of the Australian Wine Market. Victoria University Research Repository (Victoria University). 8 indexed citations

19.

Hall, John & Maxwell Winchester. (2000). What's Really Driving Wine Consumers?. Victoria University Research Repository (Victoria University). 16 indexed citations

20.

Hall, John & Maxwell Winchester. (2000). Focus on your Customer through Segmentation. Victoria University Research Repository (Victoria University). 17 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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