Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
- Authors
- Prakash Nedungadi
- Journal
- Journal of Consumer Research
In The Last Decade
doi.org/10.1086/208556 →Countries where authors are citing Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
This map shows the geographic impact of Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations more than expected).
Fields of papers citing Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
This network shows the impact of Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations.
About Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
This paper, published in 1990, received 684 indexed citations . Written by Prakash Nedungadi covering the research area of General Decision Sciences, Marketing and Economics and Econometrics. It is primarily cited by scholars working on Marketing (522 citations), Sociology and Political Science (232 citations) and Organizational Behavior and Human Resource Management (112 citations). Published in Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/10.1086/208556.