Paul Sauer

2.5k total citations · 1 hit paper
41 papers, 1.9k citations indexed

About

Paul Sauer is a scholar working on Education, Marketing and Sociology and Political Science. According to data from OpenAlex, Paul Sauer has authored 41 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Education, 10 papers in Marketing and 8 papers in Sociology and Political Science. Recurrent topics in Paul Sauer's work include Higher Education Research Studies (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers). Paul Sauer is often cited by papers focused on Higher Education Research Studies (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers). Paul Sauer collaborates with scholars based in United States, South Korea and United Kingdom. Paul Sauer's co-authors include Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Murray Young, Donald R. Bacon, Kenneth R. Lord, Alan Dick, Myung‐Soo Lee, Cynthia Fraser, Robert E. Hite and Sejin Lee and has published in prestigious journals such as Journal of Consumer Research, The Lancet Infectious Diseases and Journal of the Academy of Marketing Science.

In The Last Decade

Paul Sauer

37 papers receiving 1.7k citations

Hit Papers

Is Augmented Reality Technology an Effective Tool for E-c... 2017 2026 2020 2023 2017 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
    2017 697 citations Mark Yi‐Cheon Yim, Paul Sauer et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Paul Sauer United States 15 857 709 423 327 297 41 1.9k
Nina Krey United States 15 883 1.0× 823 1.2× 649 1.5× 190 0.6× 390 1.3× 33 2.0k
Terry Daugherty United States 16 1.2k 1.4× 1.5k 2.1× 750 1.8× 530 1.6× 382 1.3× 40 2.4k
Minjeong Kim United States 28 1.7k 2.0× 1.3k 1.8× 846 2.0× 239 0.7× 712 2.4× 150 2.9k
Alessandro Inversini Switzerland 17 885 1.0× 1.5k 2.1× 341 0.8× 161 0.5× 269 0.9× 46 2.1k
Martin Meißner Germany 18 522 0.6× 530 0.7× 180 0.4× 399 1.2× 129 0.4× 49 1.6k
Tae Hyun Baek United States 29 1.5k 1.7× 1.6k 2.3× 611 1.4× 176 0.5× 415 1.4× 91 3.0k
Patrick van Esch United States 29 714 0.8× 961 1.4× 369 0.9× 102 0.3× 477 1.6× 77 2.3k
Peter Neijens Netherlands 36 2.1k 2.4× 2.9k 4.1× 726 1.7× 420 1.3× 302 1.0× 101 4.4k
Guda van Noort Netherlands 30 1.4k 1.7× 2.5k 3.5× 964 2.3× 416 1.3× 389 1.3× 64 3.5k
Ben Marder United Kingdom 21 470 0.5× 1.0k 1.5× 263 0.6× 176 0.5× 168 0.6× 58 1.6k

Countries citing papers authored by Paul Sauer

Since Specialization
Citations

This map shows the geographic impact of Paul Sauer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul Sauer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul Sauer more than expected).

Fields of papers citing papers by Paul Sauer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Paul Sauer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul Sauer. The network helps show where Paul Sauer may publish in the future.

Co-authorship network of co-authors of Paul Sauer

This figure shows the co-authorship network connecting the top 25 collaborators of Paul Sauer. A scholar is included among the top collaborators of Paul Sauer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Paul Sauer. Paul Sauer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
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Fairman, Jeff, Paresh Agarwal, Peter Davey, et al.. (2021). 1047. Development of a Next Generation 30+ Valent Pneumococcal Conjugate Vaccine (VAX-XP) Using Site-Specific Carrier Protein Conjugation. Open Forum Infectious Diseases. 8(Supplement_1). S615–S615. 3 indexed citations
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Yim, Mark Yi‐Cheon, et al.. (2017). Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games. International Journal of Advertising. 37(6). 958–983. 14 indexed citations
6.
Choong, Peter, et al.. (2016). Leveraging the Power of Branded Apps: An Exploratory Study of Salient Performance. THE JOURNAL OF APPLIED BUSINESS AND ECONOMICS. 18(7). 53–64. 1 indexed citations
7.
Sauer, Paul, et al.. (2010). Investigating Permanence of Perceptions of New Academic Majors’ Innovative Characteristics. 1(1). 57–75.
8.
Sauer, Paul, et al.. (2008). Measurement Invariance of Ten Constructs of Pre-Matriculation Freshman Attitudes to College Student Attrition. The Academy of Educational Leadership Journal. 12(1). 1. 2 indexed citations
9.
Sauer, Paul, et al.. (2006). The Impact of New Major Offerings on Student Retention. Journal of Marketing for HIGHER EDUCATION. 16(2). 135–155. 22 indexed citations
10.
Sauer, Paul, et al.. (2006). Dimensionality of a Student Evaluation of Teaching Scale: A Ten-Year Review. The Academy of Educational Leadership Journal. 10(2). 45. 5 indexed citations
11.
Young, Murray & Paul Sauer. (1996). Organizational learning and online consumer information services. Journal of Consumer Marketing. 13(5). 35–46. 3 indexed citations
12.
Bacon, Donald R., Paul Sauer, & Murray Young. (1995). Composite Reliability in Structural Equations Modeling. Educational and Psychological Measurement. 55(3). 394–406. 370 indexed citations
13.
Prabhaker, Paul R. & Paul Sauer. (1994). Hierarchical heuristics in evaluation of competitive brands based on multiple cues. Psychology and Marketing. 11(3). 217–234. 10 indexed citations
14.
Sauer, Paul & Alan Dick. (1993). Using Moderator Variables in Structural Equation Models. ACR North American Advances. 20(1). 637–640. 89 indexed citations
15.
Sauer, Paul, et al.. (1992). Handbuch der baden-württembergischen Geschichte. Klett-Cotta eBooks. 3 indexed citations
16.
Sauer, Paul, Peter R. Dickson, & Kenneth R. Lord. (1992). A Multiphase Thought Elicitation Coding Scheme For Cognitive Response Analysis. ACR North American Advances. 11 indexed citations
17.
Prabhaker, Paul R. & Paul Sauer. (1988). A Probabilistic Functional Approach to Analyzing Individual Evaluation of Compiled Nutrition Information. ACR North American Advances. 1 indexed citations
18.
Dickson, Peter R. & Paul Sauer. (1987). Copy Testing, Thought Elicitation and Attitude Theory: Two's Company, Three's a Crowd. ACR North American Advances. 3 indexed citations
19.
Sauer, Paul. (1987). Napoleons Adler über Württemberg, Baden und Hohenzollern. Kohlhammer eBooks.
20.
Sauer, Paul, et al.. (1966). Die jüdischen Gemeinden in Württemberg und Hohenzollern : Denkmale, Geschichte, Schicksale. W. Kohlhammer eBooks.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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