Paul Sauer
Impact in
- Marketing top 1%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
-
- Technology Adoption and User Behaviour
Papers in
- Co-authors
- Mark Yi‐Cheon Yim (5 shared papers)Shu‐Chuan Chu (1 shared paper)Murray Young (4 shared papers)Donald R. Bacon (1 shared paper)Kenneth R. Lord (3 shared papers)Alan Dick (1 shared paper)Myung‐Soo Lee (1 shared paper)Seung-Chul Yoo (1 shared paper)
- Journals
- Journal of the Academy of Marketing Science (2 papers)Vaccine (2 papers)Journal of Interactive Marketing (2 papers)Journal of Consumer Marketing (1 paper)Journal of International Consumer Marketing (1 paper)
- Partner nations
- United StatesHong KongSouth Korea
In The Last Decade
Paul Sauer
37 papers receiving 1.8k citations
Paul Sauer's Hit Papers
Peers
Comparison fields: 5 of 119
- Marketing 860
- Information Systems and Management 427
- Human-Computer Interaction 330
- Organizational Behavior and Human Resource Management 300
- Sociology and Political Science 710
Countries citing papers authored by Paul Sauer
This map shows the geographic impact of Paul Sauer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul Sauer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul Sauer more than expected).
Fields of papers citing papers by Paul Sauer
This network shows the impact of papers produced by Paul Sauer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul Sauer. The network helps show where Paul Sauer may publish in the future.
Co-authors
The 25 scholars most cited alongside Paul Sauer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 41 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective Hit paper breakdown → | 2017 | 723 |
| 2 | 1995 | 382 | |
| 3 | 2013 | 136 | |
| 4 | 1995 | 136 | |
| 5 | Using Moderator Variables in Structural Equation Models | 1993 | 89 |
| 6 | 1988 | 84 | |
| 7 | 2014 | 64 | |
| 8 | 2021 | 36 | |
| 9 | 1991 | 33 | |
| 10 | 1994 | 32 | |
| 11 | 2018 | 28 | |
| 12 | 2023 | 22 | |
| 13 | 2006 | 22 | |
| 14 | 2017 | 14 | |
| 15 | 2003 | 14 | |
| 16 | A Multiphase Thought Elicitation Coding Scheme For Cognitive Response Analysis | 1992 | 11 |
| 17 | 1994 | 10 | |
| 18 | 2005 | 10 | |
| 19 | 2014 | 10 | |
| 20 | 2011 | 8 |
About Paul Sauer
Paul Sauer is a scholar working on Education, Marketing, Sociology and Political Science, Information Systems and Management and Management Science and Operations Research, having authored 41 papers that have together received 1.9k indexed citations. Recurring topics across this work include Higher Education Research Studies (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (5 papers), Customer Service Quality and Loyalty (4 papers), Accounting Education and Careers (3 papers), Pneumonia and Respiratory Infections (3 papers) and Psychometric Methodologies and Testing (3 papers). The work is most often cited by research in Marketing (860 citations), Information Systems and Management (427 citations), Human-Computer Interaction (330 citations), Organizational Behavior and Human Resource Management (300 citations) and Sociology and Political Science (710 citations). Paul Sauer has collaborated with scholars based in United States, Hong Kong and South Korea. Frequent co-authors include Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Murray Young, Donald R. Bacon, Kenneth R. Lord, Alan Dick, Myung‐Soo Lee, Seung-Chul Yoo, Robert E. Hite and Cynthia Fraser. Their work appears in journals such as Journal of the Academy of Marketing Science, Vaccine, Journal of Interactive Marketing, Journal of Consumer Marketing and Journal of International Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.