Peter H. Farquhar

2.7k total citations · 1 hit paper
26 papers, 1.8k citations indexed

About

Peter H. Farquhar is a scholar working on Management Science and Operations Research, Economics and Econometrics and General Decision Sciences. According to data from OpenAlex, Peter H. Farquhar has authored 26 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Management Science and Operations Research, 11 papers in Economics and Econometrics and 11 papers in General Decision Sciences. Recurrent topics in Peter H. Farquhar's work include Decision-Making and Behavioral Economics (11 papers), Economic and Environmental Valuation (10 papers) and Multi-Criteria Decision Making (8 papers). Peter H. Farquhar is often cited by papers focused on Decision-Making and Behavioral Economics (11 papers), Economic and Environmental Valuation (10 papers) and Multi-Criteria Decision Making (8 papers). Peter H. Farquhar collaborates with scholars based in United States and Japan. Peter H. Farquhar's co-authors include Anthony R. Pratkanis, Paul M. Herr, Russell H. Fázio, Vithala R. Rao, Yuji Ijiri, Subramanian Balachander, David E. Bell, Yutaka Nakamura, L. Robin Keller and Peter C. Fishburn and has published in prestigious journals such as Management Science, Operations Research and Journal of Product Innovation Management.

In The Last Decade

Peter H. Farquhar

24 papers receiving 1.5k citations

Hit Papers

MANAGING BRAND EQUITY 1989 2026 2001 2013 1989 200 400 600

Peers

Peter H. Farquhar
Comparison fields: 5 of 107
  • Marketing 1.0k
  • Sociology and Political Science 472
  • Economics and Econometrics 435
  • Management Science and Operations Research 381
  • General Decision Sciences 347
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Citations per field, relative to Peter H. Farquhar
Peter H. Farquhar · 1×
Citations per year, relative to Peter H. Farquhar
Peter H. Farquhar · 1×

Countries citing papers authored by Peter H. Farquhar

Since Specialization
Citations

This map shows the geographic impact of Peter H. Farquhar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peter H. Farquhar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peter H. Farquhar more than expected).

Fields of papers citing papers by Peter H. Farquhar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Peter H. Farquhar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peter H. Farquhar. The network helps show where Peter H. Farquhar may publish in the future.

Co-authorship network of co-authors of Peter H. Farquhar

This figure shows the co-authorship network connecting the top 25 collaborators of Peter H. Farquhar. A scholar is included among the top collaborators of Peter H. Farquhar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Peter H. Farquhar. Peter H. Farquhar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 4
2
Strategic Challenges for Branding
38
3 64
4
Using dominance measures to evaluate brand extensions
9
5 60
6 101
7
Recognizing and measuring brand assets
71
8
A Relational Model For Category Extensions of Brands
36
9 27
10
MANAGING BRAND EQUITY breakdown →
621
11 20
12 36
13 10
14 5
15 11
16 7
17 96
18 15
19 64
20 1

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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