Kyung-A Sun

22 total papers · 446 total citations
11 papers, 290 citations indexed

Kyung-A Sun is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Kyung-A Sun has authored 11 papers receiving a total of 290 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 3 papers in Organizational Behavior and Human Resource Management and 3 papers in Strategy and Management. Recurrent topics in Kyung-A Sun’s work include Consumer Retail Behavior Studies (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Marketing and Social Media (3 papers). Kyung-A Sun is often cited by papers focused on Consumer Retail Behavior Studies (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Marketing and Social Media (3 papers). Kyung-A Sun collaborates with scholars based in South Korea and United States. Kyung-A Sun's co-authors include Dae-Young Kim, Sung‐Bum Kim, Joonho Moon, Won Seok Lee and Zeya He and has published in prestigious journals such as Nutrients, International Journal of Hospitality Management and Foods.