Preyas S. Desai

3.3k total citations
48 papers, 2.6k citations indexed

About

Preyas S. Desai is a scholar working on Marketing, Strategy and Management and Economics and Econometrics. According to data from OpenAlex, Preyas S. Desai has authored 48 papers receiving a total of 2.6k indexed citations (citations by other indexed papers that have themselves been cited), including 33 papers in Marketing, 23 papers in Strategy and Management and 22 papers in Economics and Econometrics. Recurrent topics in Preyas S. Desai's work include Consumer Market Behavior and Pricing (27 papers), Digital Platforms and Economics (16 papers) and Merger and Competition Analysis (14 papers). Preyas S. Desai is often cited by papers focused on Consumer Market Behavior and Pricing (27 papers), Digital Platforms and Economics (16 papers) and Merger and Competition Analysis (14 papers). Preyas S. Desai collaborates with scholars based in United States, India and United Kingdom. Preyas S. Desai's co-authors include Devavrat Purohit, Kannan Srinivasan, B. P. S. Murthi, Yoon K. Choi, Oded Koenigsberg, Wujin Chu, Suresh Radhakrishnan, Sunder Kekre, Richard Staelin and Woochoel Shin and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Preyas S. Desai

47 papers receiving 2.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Preyas S. Desai United States	20	1.5k	1.3k	857	779	755	48	2.6k
Surendra Rajiv United States	16	734 0.5×	1.3k 1.0×	475 0.6×	335 0.4×	650 0.9×	24	2.2k
Brian Mittendorf United States	27	933 0.6×	1.2k 0.9×	489 0.6×	1.2k 1.6×	718 1.0×	80	2.5k
Marc Rysman United States	19	1.4k 0.9×	1.8k 1.3×	499 0.6×	138 0.2×	1.1k 1.4×	52	2.7k
K. Sridhar Moorthy United States	10	1.6k 1.0×	1.4k 1.0×	695 0.8×	936 1.2×	868 1.1×	13	2.4k
Elie Ofek United States	22	942 0.6×	894 0.7×	328 0.4×	691 0.9×	320 0.4×	66	2.0k
Ram C. Rao United States	26	1.4k 0.9×	707 0.5×	707 0.8×	327 0.4×	750 1.0×	65	2.2k
Barrie R. Nault Canada	25	432 0.3×	1.1k 0.8×	389 0.5×	566 0.7×	496 0.7×	129	2.0k
Venkatesh Shankar United States	28	1.9k 1.2×	1.2k 0.9×	698 0.8×	221 0.3×	580 0.8×	51	2.9k
Robert Swinney United States	15	1.1k 0.7×	1.1k 0.8×	523 0.6×	1.5k 1.9×	374 0.5×	32	2.3k
Jagmohan S. Raju United States	25	2.4k 1.6×	1.2k 0.9×	610 0.7×	984 1.3×	908 1.2×	54	3.1k

Countries citing papers authored by Preyas S. Desai

Since Specialization

Citations

This map shows the geographic impact of Preyas S. Desai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Preyas S. Desai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Preyas S. Desai more than expected).

Fields of papers citing papers by Preyas S. Desai

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Preyas S. Desai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Preyas S. Desai. The network helps show where Preyas S. Desai may publish in the future.

Co-authorship network of co-authors of Preyas S. Desai

This figure shows the co-authorship network connecting the top 25 collaborators of Preyas S. Desai. A scholar is included among the top collaborators of Preyas S. Desai based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Preyas S. Desai. Preyas S. Desai is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Desai, Preyas S. & Pranav Jindal. (2023). Better with Buy Now, Pay Later?: A Competitive Analysis. SSRN Electronic Journal. 1 indexed citations

Desai, Preyas S. & Pranav Jindal. (2023). Better with buy now, pay later?: A competitive analysis. Quantitative Marketing and Economics. 22(1). 23–61. 5 indexed citations

Desai, Preyas S.. (2013). Editorial—Acknowledging 2012 Marketing Science Contributors. Marketing Science. 32(3). 365–367. 1 indexed citations

Desai, Preyas S., David Bell, Gary L. Lilien, & David Soberman. (2012). Editorial—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Marketing Science. 31(1). 1–3. 14 indexed citations

Purohit, Devavrat, et al.. (2011). Music Downloads and the Flip Side of Digital Rights Management. Marketing Science. 30(6). 1011–1027. 63 indexed citations

Chintagunta, Pradeep K. & Preyas S. Desai. (2011). Introduction to the Special Issue on Marketing Within the Enterprise and Beyond. Management Science. 57(9). 1511–1511. 1 indexed citations

Desai, Preyas S., et al.. (2011). Music Downloads and the Flip Side of DRM Protection. SSRN Electronic Journal. 2 indexed citations

Desai, Preyas S.. (2011). Editorial—Marketing Science: Marketing and Science. Marketing Science. 30(1). 1–3. 5 indexed citations

Desai, Preyas S., et al.. (2009). “Call for Prices”: Strategic Implications of Raising Consumers' Costs. Marketing Science. 29(1). 158–174. 16 indexed citations

10.

Desai, Preyas S., Oded Koenigsberg, & Devavrat Purohit. (2007). Research Note—The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods. Management Science. 53(1). 150–158. 58 indexed citations

11.

Bruce, Norris I., Preyas S. Desai, & Richard Staelin. (2005). The Better They are, the more They Give: Trade Promotions of Consumer Durables. Journal of Marketing Research. 42(1). 54–66. 30 indexed citations

12.

Desai, Preyas S. & Devavrat Purohit. (2004). “Let Me Talk to My Manager”: Haggling in a Competitive Environment. Marketing Science. 23(2). 219–233. 92 indexed citations

13.

Bruce, Norris I., Preyas S. Desai, & Richard Staelin. (2004). Trade Promotions of Consumer Durables. 3 indexed citations

14.

Desai, Preyas S., Oded Koenigsberg, & Devavrat Purohit. (2004). Strategic Decentralization and Channel Coordination. Quantitative Marketing and Economics. 2(1). 5–22. 140 indexed citations

15.

Desai, Preyas S., et al.. (2004). Durable Good, Extended Warranty and Channel Coordination. 1 indexed citations

16.

Desai, Preyas S., et al.. (2002). Coordinating Channels for Durable Goods: The Impact of Competing Secondary Markets. SSRN Electronic Journal. 2 indexed citations

17.

Desai, Preyas S.. (2001). Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. Marketing Science. 20(3). 265–283. 360 indexed citations

18.

Desai, Preyas S.. (1998). Leasing and Selling: Optimal Marketing Strategies for a Durable Goods Firm (Лизинг и продажи: оптимальные маркетинговые стратегии для изготовителя товаров длительного пользования). Management Science. 44(11). 1 indexed citations

19.

Chu, Wujin & Preyas S. Desai. (1995). Channel Coordination Mechanisms for Customer Satisfaction. Marketing Science. 14(4). 343–359. 116 indexed citations

20.

Desai, Preyas S.. (1992). Franchise pricing strategies. UMI Dissertation Services eBooks. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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