Ashutosh Prasad

3.2k total citations
87 papers, 2.4k citations indexed

About

Ashutosh Prasad is a scholar working on Marketing, Management Science and Operations Research and Strategy and Management. According to data from OpenAlex, Ashutosh Prasad has authored 87 papers receiving a total of 2.4k indexed citations (citations by other indexed papers that have themselves been cited), including 47 papers in Marketing, 32 papers in Management Science and Operations Research and 24 papers in Strategy and Management. Recurrent topics in Ashutosh Prasad's work include Consumer Market Behavior and Pricing (44 papers), Innovation Diffusion and Forecasting (20 papers) and Digital Platforms and Economics (19 papers). Ashutosh Prasad is often cited by papers focused on Consumer Market Behavior and Pricing (44 papers), Innovation Diffusion and Forecasting (20 papers) and Digital Platforms and Economics (19 papers). Ashutosh Prasad collaborates with scholars based in United States, India and Switzerland. Ashutosh Prasad's co-authors include Suresh Sethi, Vijay Mahajan, K. Prasad, Xiuli He, Birendra K. Mishra, Xuying Zhao, Kathryn E. Stecke, Ernan Haruvy, Brian T. Ratchford and R. Venkatesh and has published in prestigious journals such as SHILAP Revista de lepidopterología, Management Science and Automatica.

In The Last Decade

Ashutosh Prasad

82 papers receiving 2.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ashutosh Prasad United States 30 1.1k 867 737 565 314 87 2.4k
Chun‐Hung Chiu China 26 566 0.5× 1.1k 1.2× 1.2k 1.7× 291 0.5× 154 0.5× 75 2.3k
Peter Doyle United Kingdom 35 1.9k 1.7× 1.3k 1.5× 461 0.6× 357 0.6× 459 1.5× 131 4.4k
Ting Zhang China 23 451 0.4× 756 0.9× 482 0.7× 165 0.3× 590 1.9× 102 3.1k
Chun‐Hsien Wang Taiwan 24 294 0.3× 749 0.9× 238 0.3× 305 0.5× 358 1.1× 63 2.2k
Guangyou Zhou China 19 499 0.4× 656 0.8× 257 0.3× 94 0.2× 1.2k 3.7× 39 2.5k
Yongjiang Shi United Kingdom 26 393 0.3× 1.4k 1.7× 519 0.7× 307 0.5× 304 1.0× 118 2.4k
David Bendig Germany 21 294 0.3× 578 0.7× 360 0.5× 112 0.2× 402 1.3× 56 1.8k
Yi‐Chen Lin Taiwan 18 347 0.3× 222 0.3× 149 0.2× 434 0.8× 135 0.4× 58 1.9k
Guangming Cao United Kingdom 28 297 0.3× 946 1.1× 1.2k 1.6× 381 0.7× 104 0.3× 85 3.0k

Countries citing papers authored by Ashutosh Prasad

Since Specialization
Citations

This map shows the geographic impact of Ashutosh Prasad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ashutosh Prasad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ashutosh Prasad more than expected).

Fields of papers citing papers by Ashutosh Prasad

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ashutosh Prasad. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ashutosh Prasad. The network helps show where Ashutosh Prasad may publish in the future.

Co-authorship network of co-authors of Ashutosh Prasad

This figure shows the co-authorship network connecting the top 25 collaborators of Ashutosh Prasad. A scholar is included among the top collaborators of Ashutosh Prasad based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ashutosh Prasad. Ashutosh Prasad is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Prasad, Ashutosh, et al.. (2025). Tailoring structure and bioactivity of sol-gel derived borate glasses and glass-ceramics through calcination for tissue engineering. Inorganic Chemistry Communications. 182. 115554–115554.
2.
3.
Prasad, Ashutosh, P. Venkateswara Rao, G. Naga Raju, et al.. (2024). Biomimetic Bi3+ substituted borate bioactive glasses for bone tissue engineering via enhanced biological and antimicrobial activity. Surfaces and Interfaces. 51. 104697–104697. 5 indexed citations
4.
Prasad, Ashutosh, P. Venkateswara Rao, S. Chitra, et al.. (2024). Texturally-enhanced 55S0P and 45S10P Bioactive Glass ceramic particles: Sol-gel fabrication, nano-characterization and comprehensive Bio-evaluation for applications in Bone tissue engineering. Ceramics International. 50(17). 30699–30711. 5 indexed citations
5.
6.
Bruce, Norris I., et al.. (2022). Advertising Cycling to Manage Exclusivity Loss in Fashion Styles. Operations Research. 70(6). 3125–3142. 5 indexed citations
7.
Prasad, Ashutosh, et al.. (2021). Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. Management Science. 68(6). 4725–4741. 7 indexed citations
8.
Prasad, Ashutosh, et al.. (2018). Strategic Remanufacturing under Competition. 16(1). 85–107. 3 indexed citations
9.
Prasad, Ashutosh, et al.. (2016). Dielectric, Impedance/Modulus and Conductivity Studies on [Bi 0.5 (Na 1- x K x ) 0.5 ] 0.94 Ba 0.06 TiO 3 , (0.16 ≤ x ≤0.20) Lead-Free Ceramics. American journal of materials science. 6(1). 1–18. 43 indexed citations
10.
Prasad, Ashutosh, et al.. (2011). Structural and Dielectric Properties of ZnO Added (Na1/2Bi1/2)TiO3 Ceramics. Journal of Material Science and Technology. 27(3). 213–217. 16 indexed citations
11.
Prasad, Ashutosh, et al.. (2010). Recognition of Melakartha Raagas with the Help of Gaussian Mixture Model. International Journal of Advanced Research in Computer Science. 1(3). 445–448. 1 indexed citations
12.
Prasad, Ashutosh, Kathryn E. Stecke, & Xuying Zhao. (2010). Advance Selling by a Newsvendor Retailer. Production and Operations Management. 20(1). 129–142. 162 indexed citations
13.
Prasad, Ashutosh, et al.. (2009). Optimal pricing and advertising in a durable-good duopoly. European Journal of Operational Research. 200(2). 486–497. 8 indexed citations
14.
Haruvy, Ernan, et al.. (2008). Competition with open source as a public good. Journal of Industrial and Management Optimization. 4(1). 199–211. 1 indexed citations
15.
Li, Chuandong, et al.. (2005). Global robust exponential stability analysis for interval neural networks with time-varying delays. Chaos Solitons & Fractals. 25(3). 751–757. 23 indexed citations
16.
Bass, Frank M., et al.. (2005). Advertising competition with market expansion for finite horizon firms. Journal of Industrial and Management Optimization. 1(1). 1–19. 2 indexed citations
17.
Bass, Frank M., et al.. (2005). Generic and Brand Advertising Strategies in a Dynamic Duopoly. Marketing Science. 24(4). 556–568. 8 indexed citations
18.
Haruvy, Ernan, Ashutosh Prasad, & Suresh Sethi. (2003). Harvesting Altruism in Open-Source Software Development. Journal of Optimization Theory and Applications. 118(2). 381–416. 31 indexed citations
19.
Mishra, Birendra K., Ashutosh Prasad, & Srinivasan Raghunathan. (2002). Quality and Profits Under Open Source Versus Closed Source. Journal of the Association for Information Systems. 32. 16 indexed citations
20.
Prasad, Ashutosh & Erin Steffes. (2002). Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best. Marketing Letters. 13(2). 75–89. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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