Hannes Datta

1.0k total citations
16 papers, 684 citations indexed

About

Hannes Datta is a scholar working on Marketing, Sociology and Political Science and Information Systems. According to data from OpenAlex, Hannes Datta has authored 16 papers receiving a total of 684 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 9 papers in Sociology and Political Science and 3 papers in Information Systems. Recurrent topics in Hannes Datta's work include Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Hannes Datta is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Hannes Datta collaborates with scholars based in Netherlands, United States and United Kingdom. Hannes Datta's co-authors include Harald J. van Heerde, Kusum L. Ailawadi, George Knox, Bart J. Bronnenberg, Andrew T. Stephen, Johannes Boegershausen, Abhishek Borah, Tom Novak, Yuchi Zhang and Michelle Andrews and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science.

In The Last Decade

Hannes Datta

14 papers receiving 605 citations

Peers

Hannes Datta
Comparison fields: 5 of 72
  • Marketing 435
  • Sociology and Political Science 333
  • Strategy and Management 100
  • Information Systems and Management 98
  • Organizational Behavior and Human Resource Management 97
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Citations per field, relative to Hannes Datta
Hannes Datta · 1×
Citations per year, relative to Hannes Datta
Hannes Datta · 1×

Countries citing papers authored by Hannes Datta

Since Specialization
Citations

This map shows the geographic impact of Hannes Datta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hannes Datta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hannes Datta more than expected).

Fields of papers citing papers by Hannes Datta

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hannes Datta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hannes Datta. The network helps show where Hannes Datta may publish in the future.

Co-authorship network of co-authors of Hannes Datta

This figure shows the co-authorship network connecting the top 25 collaborators of Hannes Datta. A scholar is included among the top collaborators of Hannes Datta based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hannes Datta. Hannes Datta is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
# Work Indexed citations
1 2
2 1
3 5
4 10
5 1
6 80
7 0
8 26
9
Streaming Services and the Homogenization of Music Consumption
3
10
Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets?: The Moderating Role of Brand Equity
0
11 173
12 156
13 210
14 13
15 1
16 3

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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