Deborah Colton

752 citations
12 papers · 539 · h-index 10

Impact in

  • Marketing top 10%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies

Papers in

Deborah Colton

11 papers receiving 504 citations

Peers

Deborah Colton
Comparison fields: 5 of 95
  • Health Informatics 22
  • Marketing 104
  • Information Systems and Management 69
  • Business and International Management 12
  • Strategy and Management 81
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Citations per field
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Citations per year

Countries citing papers authored by Deborah Colton

Since Specialization
Citations

This map shows the geographic impact of Deborah Colton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Deborah Colton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Deborah Colton more than expected).

Fields of papers citing papers by Deborah Colton

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Deborah Colton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Deborah Colton. The network helps show where Deborah Colton may publish in the future.

Co-authors

The 18 scholars most cited alongside Deborah Colton, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Deborah Colton Line = papers co-authored together Deborah Colton links everyone, so they are left out of the graph.

All Works

12 of 12 papers shown
#Work
1 2016163
2 2020126
3 201058
4 200945
5 200036
6 201330
7 201026
8 201724
9 201815
10
The Use of Modest Incentives to Boost Adoption of Safety Practices and Systems
200812
11 20124
12
An international study of online retailer resources and performance from a resource-based perspective
20040

About Deborah Colton

Deborah Colton is a scholar working on Strategy and Management, Sociology and Political Science, Marketing, Economics and Econometrics and General Health Professions, having authored 12 papers that have together received 539 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Innovation and Knowledge Management (2 papers), Primary Care and Health Outcomes (2 papers), Entrepreneurship Studies and Influences (2 papers), Marketing and Advertising Strategies (2 papers), Healthcare Quality and Management (2 papers), Corporate Identity and Reputation (2 papers) and Healthcare Policy and Management (2 papers). The work is most often cited by research in Health Informatics (22 citations), Marketing (104 citations), Information Systems and Management (69 citations), Business and International Management (12 citations) and Strategy and Management (81 citations). Deborah Colton has collaborated with scholars based in United States, Kuwait and Japan. Frequent co-authors include David F. Torchiana, Timothy G. Ferris, V. Myles Landers, Emi Moriuchi, Neil Hair, Martin S. Roth, Sandhya K. Rao, Sara R. Lehrhoff, Michael K. Hidrue and Alexa B. Kimball. Their work appears in journals such as Journal of International Marketing, Journal of Brand Management, Health Affairs, Quality Management in Health Care and Journal of Research in Interactive Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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